Sr. Director, Workflow Marketing

📌 Core Information

🔹 Job Title: Sr. Director, Workflow Marketing

🔹 Company: Illumina

🔹 Location: San Diego, California, United States

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading enterprise-level coordination and delivery of comprehensive workflow strategies across Illumina’s product portfolio
• Collaborating with commercial, product, and technical teams to define, build, and deliver application-specific workflows for key genomics and multiomics use cases
• Operating in a highly matrixed organization, enabling cohesive execution across stakeholder groups while ensuring clarity, rigor, and measurable progress
• Serving as a strategic orchestrator, driving workflow roadmaps, and ensuring alignment with customer needs, market trends, and scientific innovation

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and deep expertise in genomics workflows to succeed.

📋 Key Responsibilities

✅ Define and execute Illumina’s global workflow strategy, ensuring application-centric design that is aligned to customer needs, market trends, and scientific innovation

✅ Collaborate with Product Management, Segment Marketing, Library Prep, Informatics, Software, and Platform teams to integrate modular product elements into seamless, ready-to-deploy workflow solutions

✅ Lead cross-functional governance processes to prioritize and deliver workflow roadmaps across high-value application types and customer segments

✅ Serve as the centralized lead for workflow triage, drawing input from technical experts across Illumina’s full portfolio

✅ Stratify workflow definitions based on application area, regional variation, customer type, and competitive intelligence

✅ Collaborate with Sales, Commercial Operations, and Regional GMs to define commercialization plans, GTM approaches, and field compensation strategies aligned to workflow delivery

✅ Serve as a primary voice in communicating workflow progress, impact, and strategic priorities to the Executive Leadership Team and Board of Directors

✅ Translate complex technical and business inputs into clear, actionable recommendations across scientific, product, and commercial teams

✅ Act as an advocate for the voice of the customer, ensuring that real-world needs shape workflow design and execution

✅ Work closely with Global Marketing and Software Product Management to define messaging and productization strategies for workflows

✅ Ensure that Illumina’s workflows are clearly articulated in positioning documents, value props, and customer-facing campaigns

✅ Track and interpret competitive moves across workflow components to guide strategic pivots and differentiation

✅ Build and maintain a robust program management structure for workflow projects, driving clarity, accountability, and measurable outcomes

✅ Ensure on-time delivery of key milestones by managing cross-functional resources, priorities, and risks

✅ Operate with a high degree of executional excellence and visibility across the organization

ASSUMPTION: This role involves a high degree of complexity and requires strong project management, communication, and stakeholder engagement skills to succeed.

🎯 Required Qualifications

Education: Bachelor’s degree in life sciences, engineering, or related field required; M.S., Ph.D. or MBA strongly preferred

Experience: 15+ years of progressive experience in biotechnology, genomics, or life sciences, with leadership roles in project or product management

Required Skills:

• Deep expertise across genomics workflows, library preparation, sequencing platforms (all formats), automation, and informatics
• Demonstrated success in navigating matrixed organizations and aligning diverse technical and commercial stakeholders
• Experience working with global teams and commercial organizations to drive product adoption and revenue growth
• Strong track record of delivering strategic programs with executional rigor and customer impact
• Excellent executive communication, influencing, and stakeholder management skills
• Experience with clinical applications of genomics strongly preferred; familiarity with proteomics, methylation, or transcriptomics is a plus

Preferred Skills:

• Experience with competitive intelligence and market analysis
• Familiarity with Illumina’s product portfolio and competitive landscape
• Proven ability to build and lead high-performing teams

ASSUMPTION: Given the complexity and strategic nature of this role, candidates with advanced degrees and extensive experience in genomics or related fields are likely to be most successful.

💰 Compensation & Benefits

Salary Range: $220,500 - $330,700 USD. Compensation decisions are dependent on several factors including an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data.

Benefits:

• Health/Dental/Vision
• Retirement Benefits
• Paid Time Off
• Access to Genomics Sequencing
• Family Planning

Working Hours: Full-time, typically 40 hours per week, with flexibility based on business needs.

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the biotechnology industry. Actual compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Illumina operates in the biotechnology research industry, focusing on applying innovative technologies and revolutionary assays to the analysis of genetic variation and function.

Company Size: Illumina is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and career growth.

Founded: Illumina was founded in 1998 and has since grown to become a global leader in genomics technology.

Company Description:

• Innovative, array-based solutions for DNA, RNA, and protein analysis
• Tools for disease research, drug development, and molecular tests in the clinic
• Global company prioritizing collaborative interactions, rapid delivery of solutions, and customer needs

Company Specialties:

• Genomic sequencing and analysis
• Biotechnology research and development
• Molecular diagnostics and personalized medicine

Company Website: http://www.illumina.com

ASSUMPTION: Illumina’s focus on innovation, collaboration, and customer-centric design creates a dynamic work environment that values employee input and growth.

📊 Role Analysis

Career Level: This role is at the senior director level, requiring extensive experience and strategic leadership.

Reporting Structure: The Senior Director of Workflow Marketing will report directly to the Chief Marketing Officer and work closely with various cross-functional teams.

Work Arrangement: This role is on-site, with the primary location in San Diego, California. Some flexibility for remote work may be available, depending on business needs.

Growth Opportunities:

• Potential to expand the role’s scope and impact as Illumina’s workflow marketing efforts grow and evolve
• Opportunities to work on high-impact projects and collaborate with diverse teams across the organization
• Possibility to advance to an executive-level role within the marketing organization

ASSUMPTION: Given Illumina’s size and growth potential, this role offers significant opportunities for professional development and career advancement.

🌍 Location & Work Environment

Office Type: Illumina’s headquarters is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 5200 Illumina Way, San Diego, CA 92122, US

Geographic Context:

• San Diego offers a mild Mediterranean climate, with plenty of outdoor activities and cultural attractions
• The city has a strong biotechnology industry, providing ample networking and professional development opportunities
• San Diego is the second-largest city in California and the eighth-largest city in the United States

Work Schedule: The work schedule is typically Monday through Friday, with some flexibility based on project needs and business hours.

ASSUMPTION: Illumina’s work environment encourages collaboration, innovation, and a strong work-life balance, making it an attractive place to work for professionals in the biotechnology industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with cross-functional stakeholders
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Genomics workflow expertise and strategic thinking
• Cross-functional collaboration and stakeholder management skills
• Executive communication and presentation abilities
• Alignment with Illumina’s mission and company culture

Application Tips:

• Highlight relevant experience and achievements in genomics workflows and project management
• Tailor your resume and cover letter to emphasize skills and qualifications relevant to this role
• Prepare for behavioral and situational interview questions focused on strategic planning, cross-functional collaboration, and problem-solving

ATS Keywords: Genomics, Workflow Marketing, Strategic Planning, Cross-Functional Collaboration, Project Management, Biotech, Life Sciences, Illumina

ASSUMPTION: Illumina’s interview process is designed to assess candidates’ strategic thinking, technical expertise, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Jira, Smartsheet)
• Data visualization tools (e.g., Tableau, Power BI)
• Genomics-specific software and platforms (e.g., BaseSpace, BlueFuse, Illumina DRAGEN)

ASSUMPTION: Candidates should have experience with relevant project management tools and be comfortable learning and utilizing genomics-specific software as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Quality
• Customer Focus

Work Style:

• Dynamic and fast-paced
• Highly collaborative and cross-functional
• Focused on driving results and delivering impact

Self-Assessment Questions:

• How do you approach strategic planning and execution in a highly matrixed organization?
• Can you provide an example of a time when you successfully collaborated with diverse stakeholders to deliver a complex project?
• How do you ensure that customer needs and market trends inform your workflow design and execution strategies?

ASSUMPTION: Illumina values candidates who are strategic thinkers, strong collaborators, and customer-focused, with a passion for driving innovation in genomics.

⚠️ Potential Challenges

• Navigating a highly matrixed organization with diverse stakeholders
• Keeping up with rapid advances in genomics technology and market trends
• Balancing strategic planning with executional rigor and measurable outcomes
• Ensuring consistent communication and alignment across global teams

ASSUMPTION: These challenges require strong leadership, communication, and project management skills to overcome successfully.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on workflow marketing within the genomics industry
• Illumina’s size and global presence offer unique opportunities for collaboration and impact not found in smaller organizations
• Career progression in this role may differ from traditional marketing paths, with a focus on strategic planning and cross-functional leadership

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing a comprehensive workflow strategy for Illumina’s next-generation sequencing platforms
• Collaborating with cross-functional teams to integrate modular product elements into seamless, ready-to-deploy workflow solutions for key genomics and multiomics use cases
• Leading a global team to deliver a high-impact workflow project, ensuring on-time delivery and measurable outcomes

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and executional aspects of the Senior Director of Workflow Marketing role at Illumina.

❓ Key Questions to Ask During Interview

• How does this role fit into Illumina’s overall marketing strategy and organization structure?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Illumina support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the workflow marketing team, and how can this role help address them?
• How does Illumina ensure consistent communication and alignment across its global marketing teams?

ASSUMPTION: These questions help candidates better understand the role’s context, priorities, and opportunities for growth within Illumina’s marketing organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions focused on strategic planning, cross-functional collaboration, and problem-solving
• Research Illumina’s company culture and mission to demonstrate your alignment and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.