📌 Core Information
🔹 Job Title: Sr. E-Commerce Marketing Manager
🔹 Company: Cricut
🔹 Location: South Jordan, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (3-4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading North America marketing strategy for Cricut's digital presence across various platforms
- Managing DSP marketing agency budget and strategy
- Collaborating with executive team on marketing strategy
- Facilitating marketplace strategies on Amazon, Walmart, and other marketplaces
- Creating and managing brand store content and digital assets
- Experimenting with various marketing/advertising tactics on Amazon
- Partnering with internal teams to manage catalog lifecycle and product launches
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong project management skills to juggle multiple projects and platforms.
📋 Key Responsibilities
✅ Lead North America marketing strategy development and tactics
✅ Manage DSP marketing agency budget and strategy
✅ Collaborate and present to Executive Team on marketing strategy
✅ Facilitate marketplace strategies on Amazon, Walmart, and all marketplaces
✅ Own paid media strategy (On & Off-Platform) for Amazon
✅ Structure and own marketing plans that align with each channel's sales growth goals
✅ Create and manage brand store content
✅ Create custom carousel images, enhanced content (Basic and Premium A+), and other digital assets
✅ Experiment with all marketing/advertising tactics Amazon has to offer
✅ Own and launch media strategies for up-and-coming e-commerce platforms
✅ Partner closely with internal teams to manage the catalog lifecycle, lead successful product launches, and ensure Cricut's image is harmonized across all e-commerce platforms
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, graphic design, or related fields
Experience: 10+ years of experience in digital marketing, with specific expertise in Amazon Vendor Central and advertising platforms
Required Skills:
- Extensive experience managing 1P (first-party) retail partnerships (e.g., Amazon Vendor Central)
- Strong understanding of forecasting, pricing, supply chain logistics, and retail media performance
- Experience in display and video advertising, including hands-on experience with Amazon DSP and/or OTT (over-the-top) advertising across connected TV and streaming platforms
- Photoshop/image design experience
- Experience partnering with cross-functional teams from sales & operations to product & brand marketing
- Strong project management and interpersonal skills
- Passion for the customer and willingness to understand the consumer to provide the best-in-class shopping experience
Preferred Skills:
- Previous experience or willingness to learn content management platforms (e.g., Salsify)
- Experience in 3P (third-party) marketplace experience
ASSUMPTION: Candidates with a proven track record in e-commerce marketing and a deep understanding of Amazon's platform are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a senior marketing role in the consumer goods sector)
Benefits:
- Medical, Dental, and Vision Coverage
- 401(k) Match
- Generous PTO
- Yearly Lifestyle Stipend
- Employee Discounts
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the consumer goods sector. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, Arts and Crafts, DIY
Company Size: Medium (501-1,000 employees) - Offers a large, established environment with ample opportunities for collaboration and growth
Founded: 1969 - Cricut has a rich history and extensive experience in the crafting and DIY space
Company Description:
- Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help users design and personalize almost anything
- At Cricut, they believe that everyone is born creative and strive to place the power of handmade into the hands of all
- Cricut fosters a community of makers, providing ideas, inspiration, and encouragement to take creativity further
Company Specialties:
- Consumer Electronics
- Arts and Crafts
- DIY
- eCommerce
- Consumer Goods
- Maker
- Engineering
- iOT
- Design
- Software
- Hardware
- Materials
- Quality
- Community
Company Website: cricut.com
ASSUMPTION: Cricut's focus on creativity, community, and empowerment makes it an attractive place for candidates who are passionate about crafting and DIY.
📊 Role Analysis
Career Level: Senior - This role offers significant responsibility and the opportunity to drive strategic initiatives
Reporting Structure: The Sr. E-Commerce Marketing Manager will report directly to the Marketing Director and collaborate with various internal teams
Work Arrangement: Hybrid (3-4 days in-office) - This arrangement offers flexibility while maintaining face-to-face collaboration and innovation
Growth Opportunities:
- Potential to expand the role's scope as Cricut continues to grow and evolve
- Opportunities to work on high-impact projects and drive meaningful change
- Chance to develop leadership skills by mentoring junior team members
ASSUMPTION: This role provides ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Corporate Office - Cricut's headquarters offers a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): South Jordan, Utah, United States
Geographic Context:
- South Jordan is a suburb of Salt Lake City, offering a mix of urban and suburban living
- The area is known for its vibrant arts and culture scene, with numerous crafting and DIY stores nearby
- Utah has a strong manufacturing and technology industry, providing ample opportunities for professional growth and networking
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Cricut's office environment encourages collaboration, creativity, and work-life balance, making it an attractive place to work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the Marketing Director and/or other team members
- Final interview with the Executive Team
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Creativity and innovation
- Project management and organizational skills
- Collaboration and communication skills
- Cultural fit and alignment with Cricut's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Include examples of your past marketing campaigns and their outcomes
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Showcase your passion for crafting and DIY by sharing personal projects or experiences
ATS Keywords: Digital Marketing, E-Commerce, Amazon Vendor Central, Amazon Advertising, Marketing Strategy, Brand Management, Retail Partnerships, Display Advertising, Video Advertising, Customer Experience, Project Management, Collaboration, Creativity, Fast-Paced Environment
ASSUMPTION: Cricut's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a strong focus on marketing expertise and experience.
🛠️ Tools & Technologies
- Amazon Vendor Central
- Amazon Advertising (Amazon DSP, OTT)
- Photoshop
- Content management platforms (e.g., Salsify)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Amazon's platform, Photoshop, and relevant project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Community
- Empowerment
- Innovation
- Quality
Work Style:
- Collaborative
- Fast-paced
- Innovative
- Results-driven
- Customer-focused
Self-Assessment Questions:
- Do you thrive in dynamic environments and find joy in turning challenges into momentum?
- Are you biased for urgency, taking action even when perfect clarity is not available?
- Do you set high standards for yourself and hold yourself accountable without waiting to be asked?
- Can you stay focused when things are moving fast, prioritizing well, and managing your time wisely?
- Do you collaborate like a pro, elevating the people around you, and giving thoughtful feedback?
ASSUMPTION: Cricut values individuals who are creative, collaborative, and results-driven, with a strong bias for urgency and a passion for empowering customers.
⚠️ Potential Challenges
- Managing multiple projects and platforms simultaneously may be challenging for some candidates
- Working in a fast-paced environment may require strong time management and prioritization skills
- Collaborating with various internal teams may necessitate strong communication and interpersonal skills
- Keeping up with Amazon's ever-evolving platform and advertising options may require continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong project management skills, a results-driven mindset, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of Amazon's platform and e-commerce advertising
- This role offers a unique blend of strategic thinking, creativity, and project management skills, making it distinct from other marketing positions
- Career path comparison: This role can serve as a stepping stone to senior marketing leadership positions within the e-commerce or consumer goods sectors
ASSUMPTION: This role offers a unique blend of strategic thinking, creativity, and project management skills, making it distinct from other marketing positions.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch on Amazon
- Creating and managing brand store content and digital assets for multiple platforms
- Collaborating with internal teams to manage the catalog lifecycle and ensure a harmonized brand image across all e-commerce platforms
ASSUMPTION: These sample projects highlight the strategic, creative, and collaborative aspects of the Sr. E-Commerce Marketing Manager role.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments to ensure a cohesive brand image across all e-commerce platforms?
- What are the most significant challenges facing the e-commerce marketing team, and how can this role help address them?
- How does Cricut support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Cricut foster a culture of creativity, innovation, and empowerment?
ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, company culture, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Showcase your passion for crafting and DIY by sharing personal projects or experiences
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
