📌 Core Information
🔹 Job Title: Sr. E-Commerce Marketing Manager
🔹 Company: Cricut
🔹 Location: South Jordan, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing product page setups and content for Amazon and other e-commerce platforms
- Developing and executing paid media strategies for Amazon and other platforms
- Collaborating with cross-functional teams to ensure a cohesive brand image
- Creating and managing digital assets, such as carousel images and enhanced content
- Experimenting with various marketing tactics and advertising opportunities
ASSUMPTION: This role requires a strong understanding of e-commerce marketing strategies and a passion for the crafting space. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with various teams.
📋 Key Responsibilities
✅ Manage product page setups and content for Amazon and other e-commerce platforms
✅ Develop and execute paid media strategies for Amazon and other platforms
✅ Collaborate with internal teams to manage the catalog lifecycle, lead successful product launches, and ensure Cricut's image is harmonized across all e-commerce platforms
✅ Create and manage brand store content, custom carousel images, enhanced content, and other digital assets
✅ Experiment with all marketing/advertising tactics Amazon has to offer, such as content A/B testing, email campaigns, and brand posts
✅ Own and launch media strategies for up-and-coming e-commerce platforms
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and the candidate's skills and interests.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, graphic design, or related fields
Experience: 3-5+ years of digital marketing experience, including 2-3+ years with Amazon platforms (Vendor Central or Seller Central) and 2-3+ years of experience with Amazon Advertising or similar e-commerce advertising platforms
Required Skills:
- Proven experience in digital marketing, with a focus on e-commerce platforms
- Strong project management and interpersonal skills
- Ability to juggle multiple projects and self-prioritize workload
- Passion for the customer and commitment to providing the best-in-class shopping experience
- Photoshop/image design experience (strongly preferred)
- Experience with content management platforms (e.g., Salsify) (preferred)
Preferred Skills:
- Experience in the crafting or DIY industry
- Fluency in multiple languages (beneficial but not required)
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, Cricut values individuality and encourages applicants to highlight any unique skills or experiences that may be relevant.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Sr. E-Commerce Marketing Manager with 3-5 years of experience in the e-commerce and crafting industries)
Benefits:
- Competitive Medical, Dental, and Vision coverage
- 401(k) match
- Generous PTO
- Yearly lifestyle stipend
- Employee discounts
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The benefits listed above are subject to change and may be updated based on the company's policies and regulations.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, Arts and Crafts, DIY
Company Size: Medium (501-1,000 employees)
Founded: 1969
Company Description:
- Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials to help users design and personalize almost anything
- The company believes in the power of handmade and aims to place the power of handmade into the hands of all
- Cricut fosters a creative and collaborative work environment, encouraging employees to bring their unique skills and experiences to the table
Company Specialties:
- Consumer Electronics
- Arts and Crafts
- DIY
- eCommerce
- Consumer Goods
- Maker
- Engineering
- iOT
- Design
- Software
- Hardware
- Materials
- Quality
- Community
Company Website: https://cricut.com/
ASSUMPTION: Cricut is a well-established company in the consumer electronics and crafting industries, with a strong focus on innovation, creativity, and community.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various internal teams, including sales, product marketing, and social media teams
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to learn and develop new skills in the fast-growing e-commerce and crafting industries
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and creative work environment
Office Location(s): 10855 S River Front Pkwy, Suite 300, South Jordan, Utah 84095, US
Geographic Context:
- South Jordan is a suburb of Salt Lake City, Utah, with a population of approximately 65,000 people
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and a vibrant local food scene
- Utah is known for its strong economy, high quality of life, and abundant natural beauty
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The work environment at Cricut is collaborative, creative, and fast-paced, with a strong focus on innovation and customer satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Digital marketing skills and experience
- Problem-solving and analytical skills
- Collaboration and communication skills
- Creativity and innovation
- Customer focus and empathy
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and customer focus skills
- Showcase your passion for the crafting space and commitment to providing the best-in-class shopping experience
- Be prepared to discuss your familiarity with Amazon Vendor Central, Amazon Advertising, and other relevant e-commerce platforms
ATS Keywords: E-Commerce Marketing, Digital Marketing, Amazon Vendor Central, Amazon Advertising, Graphic Design, Project Management, Customer Focus, Content Management, Paid Media Strategy, Asset Creation, Product Launch, Campaign Optimization, A/B Testing, Interpersonal Skills, Time Management, Crafting, DIY
ASSUMPTION: The interview process at Cricut is designed to assess the candidate's skills, experience, and cultural fit, with a strong emphasis on collaboration, creativity, and customer focus.
🛠️ Tools & Technologies
- Amazon Vendor Central
- Amazon Advertising
- Salsify (content management platform)
- Photoshop
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: The tools and technologies listed above are essential for success in this role and may evolve based on business needs and the candidate's skills and interests.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Creativity
- Community
- Quality
- Customer Focus
Work Style:
- Collaborative
- Fast-paced
- Creative
- Customer-focused
- Results-driven
Self-Assessment Questions:
- Do you have a passion for the crafting space and a commitment to providing the best-in-class shopping experience?
- Are you comfortable working in a fast-paced, collaborative environment and juggling multiple projects at one time?
- Do you have strong project management and interpersonal skills, with the ability to prioritize workload and meet deadlines?
- Are you a creative problem solver with a strong focus on innovation and customer satisfaction?
ASSUMPTION: Cricut values employees who are creative, collaborative, and customer-focused, with a strong commitment to innovation and quality.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
- Collaborating with various internal teams may require strong communication and interpersonal skills, as well as the ability to manage multiple projects and priorities
- Keeping up with the latest trends and best practices in the e-commerce and crafting industries may require continuous learning and adaptation
- Managing a budget and optimizing marketing spend may require strong analytical and problem-solving skills
ASSUMPTION: The potential challenges listed above are inherent in any fast-growing, dynamic company and can be overcome with the right skills, experience, and mindset.
📈 Similar Roles Comparison
- Compared to other e-commerce marketing roles, this position requires a strong focus on Amazon and other e-commerce platforms, as well as a passion for the crafting space
- Compared to other marketing roles, this position requires a strong understanding of e-commerce marketing strategies and a commitment to providing the best-in-class shopping experience
- Compared to other roles within Cricut, this position offers significant growth opportunities and the chance to make a significant impact on the company's success
ASSUMPTION: This role is unique in its focus on e-commerce marketing strategies and the crafting space, offering a unique blend of skills and experiences for the right candidate.
📝 Sample Projects
- Managing a successful product launch on Amazon, including product page setup, paid media strategy, and brand store content creation
- Optimizing marketing spend on Amazon and other e-commerce platforms, resulting in increased sales and improved ROI
- Collaborating with internal teams to create and execute a comprehensive marketing campaign, including email marketing, social media, and in-store promotions
ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of projects the ideal candidate may work on in this role. However, the specific projects and initiatives may vary based on business needs and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the e-commerce marketing team, and how can this role help address them?
- How does this role collaborate with other internal teams, such as sales, product marketing, and social media teams?
- What opportunities are there for growth and professional development within the marketing department?
- How does Cricut support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The key questions listed above are intended to help the candidate better understand the role, the team, and the company, as well as to assess the candidate's fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills in digital marketing, e-commerce, and the crafting space
- Prepare for the interview by researching Cricut's products, mission, and values, as well as the latest trends and best practices in e-commerce marketing
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
