📌 Core Information
🔹 Job Title: Sr. E-Commerce Marketing Manager
🔹 Company: Cricut
🔹 Location: South Jordan, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (in-office at least 3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing product page setups and content for Amazon and other e-commerce platforms
- Developing and executing paid media strategies across various platforms
- Collaborating with cross-functional teams to ensure a cohesive brand image and successful product launches
- Creating and managing digital assets, such as carousel images and enhanced content
- Experimenting with various marketing and advertising tactics on Amazon
ASSUMPTION: This role requires a strong understanding of e-commerce platforms, particularly Amazon, and a creative mindset to drive sales growth and enhance the customer shopping experience.
📋 Key Responsibilities
✅ Manage product page setup and content for Amazon and other e-commerce platforms
✅ Develop and execute paid media strategies (on and off-platform) for Amazon and other e-commerce platforms
✅ Structure and own marketing plans that align with each platform's sales growth goals
✅ Create and manage brand store content, custom carousel images, enhanced content, and other digital assets
✅ Experiment with various marketing and advertising tactics on Amazon, such as content A/B testing, email campaigns, and brand posts
✅ Own and launch media strategies for up-and-coming e-commerce platforms
✅ Partner with internal teams to manage the catalog lifecycle, lead successful product launches, and ensure Cricut's image is harmonized across all e-commerce platforms
ASSUMPTION: This role requires strong project management skills, the ability to juggle multiple projects, and a passion for understanding and providing the best-in-class shopping experience for customers.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, graphic design, or related fields
Experience: 3-5+ years of digital marketing experience, with 2-3+ years of experience with Amazon Vendor Central or Seller Central and Amazon Advertising or similar e-commerce advertising platforms
Required Skills:
- Proficient in Photoshop or similar image design software
- Strong project management and interpersonal skills
- Ability to work in a fast-paced environment and self-prioritize workload
- Passion for understanding and providing the best-in-class shopping experience for customers
Preferred Skills:
- Experience with content management platforms (e.g., Salsify)
- Familiarity with crafting and DIY spaces
ASSUMPTION: Candidates with a strong background in digital marketing, experience with Amazon platforms, and a creative mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience level and industry standards for the role)
Benefits:
- Competitive Medical, Dental, and Vision coverage
- 401(k) match
- Generous PTO
- Yearly lifestyle stipend
- Employee discounts
Working Hours: Full-time, 40 hours per week, with a flexible work arrangement that requires in-office presence at least 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, Arts and Crafts, DIY
Company Size: 501-1,000 employees (mid-sized company, offering a mix of startup-like agility and enterprise-level resources)
Founded: 1969 (with a rich history in the crafting and DIY space)
Company Description:
- Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials
- The company believes in the power of handmade and aims to place the power of handmade into the hands of all
- Cricut fosters a creative and collaborative work environment, with a strong focus on community and connection
Company Specialties:
- Consumer Electronics
- Arts and Crafts
- DIY
- eCommerce
- Consumer Goods
- Maker
- Engineering
- iOT
- Design
- Software
- Hardware
- Materials
- Quality
- Community
Company Website: cricut.com
ASSUMPTION: Cricut's focus on creativity, collaboration, and community makes it an attractive workplace for individuals passionate about crafting, design, and DIY.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Senior Marketing Manager and collaborates with various internal teams, including sales, product marketing, and social media
Work Arrangement: Hybrid, with a requirement to be in the office at least 3 days per week
Growth Opportunities:
- Potential to expand responsibilities and take on leadership roles as the company grows
- Opportunities to work on various projects and platforms, gaining diverse experience in e-commerce marketing
- Chance to learn and develop skills in a dynamic and innovative environment
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal platform for a mid-level marketing professional to grow and develop their career.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): 10855 S River Front Pkwy, Suite 300, South Jordan, Utah 84095, US
Geographic Context:
- South Jordan is a suburb of Salt Lake City, offering a mix of urban and suburban living
- The area is known for its vibrant arts and culture scene, as well as its proximity to outdoor recreation opportunities
- The office is conveniently located near major highways and public transportation
Work Schedule: Full-time, with a flexible work arrangement that requires in-office presence at least 3 days per week
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also fostering collaboration and connection in the office.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Digital marketing expertise, with a focus on Amazon and e-commerce platforms
- Creativity and strategic thinking
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience with Amazon Vendor Central, Amazon Advertising, and other e-commerce platforms
- Tailor your resume and cover letter to emphasize your skills and experience in digital marketing, e-commerce, and Amazon
- Include a portfolio or examples of your work, if applicable
- Prepare questions that demonstrate your understanding of the role and the company's mission and values
ATS Keywords: Amazon Vendor Central, Amazon Advertising, e-commerce marketing, digital marketing, product page setup, paid media strategy, brand store content, digital assets, customer shopping experience
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, creativity, and cultural fit within the Cricut team.
🛠️ Tools & Technologies
- Amazon Vendor Central
- Amazon Advertising
- Photoshop or similar image design software
- Content management platforms (e.g., Salsify)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to the day-to-day responsibilities and workflows.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Community
- Connection
- Innovation
- Quality
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
- Customer-focused
Self-Assessment Questions:
- How do you approach understanding and providing the best-in-class shopping experience for customers?
- Can you describe a time when you had to adapt to a rapidly changing environment, and how did you handle it?
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Cricut values individuals who are passionate about crafting, design, and DIY, as well as those who embody a strong work ethic, creativity, and a customer-centric mindset.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with the ever-evolving landscape of e-commerce platforms and marketing strategies
- Balancing the need for data-driven decision-making with the desire for creative and innovative marketing campaigns
- Adapting to a hybrid work arrangement, with a requirement to be in the office at least 3 days per week
ASSUMPTION: These challenges can be overcome with strong project management skills, a creative and adaptable mindset, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- This role is unique in its focus on e-commerce marketing for a consumer electronics company specializing in crafting and DIY
- Compared to other marketing roles, this position offers a more tactical and hands-on approach to digital marketing, with a strong emphasis on Amazon and other e-commerce platforms
- Career progression in this role may lead to leadership positions within the marketing department or other areas of the organization
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal platform for a mid-level marketing professional to grow and develop their career.
📝 Sample Projects
- Managing a successful product launch campaign on Amazon, resulting in increased sales and customer engagement
- Developing and executing a targeted advertising campaign on Amazon, driving traffic to the brand store and increasing conversions
- Creating and optimizing enhanced content for Amazon, leading to improved search visibility and increased sales
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex marketing campaigns, drive results, and adapt to the unique challenges and opportunities presented by e-commerce platforms.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Cricut support the growth and development of its employees, particularly in mid-level marketing roles?
- What are the most significant challenges facing the e-commerce marketing team in the coming months, and how can this role contribute to addressing them?
- How does Cricut foster a culture of creativity and innovation, and what opportunities are there for employees to contribute to this process?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the company's mission, values, and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with Amazon Vendor Central, Amazon Advertising, and e-commerce marketing
- Include a portfolio or examples of your work, if applicable
- Prepare for your interviews by researching Cricut's mission, values, and culture, as well as the specific challenges and opportunities facing the e-commerce marketing team
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about the next steps in the hiring process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
