Sr. eCommerce Marketing Manager

📌 Core Information

🔹 Job Title: Sr. eCommerce Marketing Manager

🔹 Company: iHerb

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: April 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Irvine, CA) with Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing full-stack digital marketing strategies to drive traffic and optimize conversions.
• Managing end-to-end go-to-market activities and collaborating with cross-functional teams to execute impactful campaigns.
• Leveraging data-driven insights to optimize conversion rates and revenue KPIs.
• Working closely with brand partnerships, merchandising, inventory management, and other teams to drive business growth.
• Negotiating with vendors to optimize marketing budgets and maximize ROI.

ASSUMPTION: This role requires a strategic thinker with a proven ability to manage both traditional and digital marketing channels, leverage data for decision-making, and adapt to emerging technologies to execute high-performing campaigns.

📋 Key Responsibilities

✅ Develop and implement full-stack digital marketing strategies to drive traffic, increase brand visibility, and optimize conversions.

✅ Manage end-to-end go-to-market (GTM) activities and ongoing sales cycles for key brands.

✅ Partner with cross-functional marketing teams on content creation, paid media, organic growth strategies, and social commerce initiatives.

✅ Coordinate with creative, web development, and marketing ops teams to develop and deploy impactful campaigns.

✅ Execute promotions, product launches, and iterative updates to improve customer shopping experiences.

✅ Monitor and analyze campaign performance using data-driven insights to optimize conversion rates and revenue KPIs.

✅ Develop brand strategies to drive customer engagement, loyalty, and lifetime value.

✅ Perform in-depth analysis of marketing performance, business metrics, and competitive landscapes.

✅ Create presentations and reports for vendor meetings and executive reviews.

✅ Develop, strategize, and execute co-op campaigns from ideation to post-campaign analysis.

✅ Negotiate with vendors to optimize marketing budgets and maximize ROI.

ASSUMPTION: This role requires a high level of independence, adaptability, and creativity, with the ability to work both independently and in cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field (or equivalent work experience).

Experience: 5-7+ years of marketing experience, ideally in DTC, partnership marketing, paid media, or project management. Minimum 3 years of eCommerce experience with high-volume DTC brands (in-house experience preferred).

Required Skills:

• Deep understanding of DTC marketing strategies, with hands-on experience across multiple digital channels.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Data-driven mindset focusing on performance metrics, customer acquisition, and retention.
• Experience with website content management, paid advertising, email marketing, and social media.
• Proficient in Google Analytics, Google Ads, social media advertising platforms, and A/B testing tools.
• Strong negotiation, interpersonal, and communication skills, especially working with cross-functional teams.
• High attention to detail with excellent proofreading abilities.
• Adaptable and self-motivated with the ability to work independently and in cross-functional teams.

Preferred Skills:

• Experience with Amazon Vendor Central or Seller Central.
• International brand management experience.

ASSUMPTION: The ideal candidate will have experience in CPG or health and wellness industries, as well as proficiency in Microsoft Office Suite and Google Business Suite.

💰 Compensation & Benefits

Salary Range: $115,850 - $184,307 USD (anticipated pay scale, may vary based on geographic location and experience)

Benefits:

• Medical, Dental, Vision, and Basic Life Insurance
• 401(k) plan
• Paid Time Off and Paid Sick Leave
• Paid Holidays
• Restricted Stock Units and annual bonuses (eligibility and performance criteria apply)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: iHerb offers a comprehensive benefits package designed to help employees and their families stay healthy, live well, and plan for their financial future. The anticipated pay scale is based on the job description and may vary based on geographic location and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (specifically, health and wellness products)

Company Size: 1,001-5,000 employees (global team)

Founded: 1996 (27 years ago)

Company Description:

• iHerb is on a mission to make health and wellness accessible to all, offering Earth’s best-curated selection of health and wellness products at the best possible value, delivered with the most convenient experience.
• As the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products, iHerb ships over 50,000 products, from over 1,800 brands direct to customers in 180+ countries.
• iHerb's vision is to become the #1 destination for health and wellness across the world, empowering people to enhance their health, happiness, and well-being.

Company Specialties:

• Vitamins
• Sports Nutrition
• Natural Supplements and Remedies
• Natural Foods
• Environment Friendly Goods
• Dry Foods
• eCommerce

Company Website: iHerb.com

ASSUMPTION: iHerb's global presence and extensive product offerings provide a unique opportunity for the Sr. eCommerce Marketing Manager to drive brand awareness, engagement, and sales on a large scale.

📊 Role Analysis

Career Level: Senior (5-10 years of experience)

Reporting Structure: This role reports directly to the Director of Brand Marketing.

Work Arrangement: On-site (Irvine, CA) with Remote OK (flexible work-from-home options available)

Growth Opportunities:

• Potential career progression into a Director or Vice President role within the marketing department.
• Expansion of responsibilities based on successful performance and business needs.
• Cross-functional collaboration and learning opportunities across various teams within iHerb.

ASSUMPTION: iHerb's fast-paced, high-growth environment offers ample opportunities for professional development and career advancement for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with open-concept workstations and private meeting rooms.

Office Location(s): 17400 Laguna Canyon Rd, Suite 400, Irvine, California 92618, US (headquarters)

Geographic Context:

• Irvine, California, is located in Orange County, approximately 45 miles southeast of Los Angeles.
• The area offers a Mediterranean climate, with mild winters and warm summers.
• Irvine is known for its high quality of life, with numerous parks, beaches, and outdoor recreational activities nearby.

Work Schedule: Full-time (40 hours per week), with flexible work-from-home options available.

ASSUMPTION: iHerb's Irvine headquarters provides a dynamic work environment with easy access to various amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the iHerb careers portal.
• Phone or video screen with the HR team.
• In-depth behavioral and skills-based interviews with the hiring manager and cross-functional team members.
• Final round interviews with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• Marketing strategy and campaign development.
• Data-driven decision-making and analytics skills.
• Cross-functional collaboration and communication.
• Adaptability and problem-solving skills.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Demonstrate your understanding of iHerb's products, target audience, and marketing channels.
• Prepare for behavioral interview questions focusing on your marketing experience and problem-solving skills.
• Showcase your ability to work independently and in cross-functional teams.

ATS Keywords: DTC marketing, eCommerce, digital marketing, campaign management, data analysis, Google Analytics, Google Ads, social media advertising, A/B testing, project management, cross-functional collaboration, negotiation, communication, attention to detail, adaptability, self-motivation

ASSUMPTION: iHerb's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Google Workspace suite (Gmail, Drive, Docs, Sheets, Forms)
• Asana (project management platform)
• Google Analytics
• Google Ads
• Social media advertising platforms (Facebook Ads, LinkedIn Ads, etc.)
• A/B testing tools (Optimizely, VWO, etc.)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Website content management systems (CMS)

ASSUMPTION: The ideal candidate will have proficiency in the listed tools and technologies, with the ability to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Focus on the Customer
• Empower Our People
• Be Entrepreneurial & Pivot Quickly
• Embrace Diversity & Inclusion
• Strive for Simplicity

Work Style:

• Collaborative and team-oriented, with a focus on cross-functional collaboration.
• Fast-paced and dynamic, with a strong sense of urgency and adaptability.
• Data-driven and analytical, with a focus on continuous improvement.
• Customer-centric, with a deep understanding of customer needs and preferences.

Self-Assessment Questions:

• How do you align with iHerb's value of 'Focus on the Customer' in your marketing approach?
• Describe a time when you had to pivot quickly in a marketing campaign. How did you adapt, and what was the outcome?
• How do you embrace diversity and inclusion in your marketing strategies and tactics?

ASSUMPTION: iHerb's cultural values are at the core of the organization, guiding decision-making and employee behavior. The ideal candidate will demonstrate a strong alignment with these values and a commitment to fostering a diverse, inclusive, and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment.
• Adapting to emerging technologies and marketing trends in the eCommerce landscape.
• Collaborating effectively with cross-functional teams, including creative, web development, and marketing ops teams.
• Navigating a large, global organization with diverse teams and stakeholders.
• Balancing strategic thinking and execution with a strong focus on data-driven decision-making.

ASSUMPTION: The ideal candidate will possess strong project management, communication, and adaptability skills to overcome these potential challenges and thrive in iHerb's fast-paced, high-growth environment.

📈 Similar Roles Comparison

• Unlike traditional retail marketing roles, this position focuses on eCommerce marketing strategies and tactics to drive online sales and brand engagement.
• iHerb's global presence and extensive product offerings provide a unique opportunity to work with a wide range of brands and target audiences.
• Career progression in this role may lead to opportunities in brand management, marketing leadership, or eCommerce strategy within iHerb or other retail organizations.

ASSUMPTION: This role offers a unique blend of strategic marketing, data-driven decision-making, and cross-functional collaboration, making it an attractive opportunity for experienced marketing professionals looking to advance their careers in the eCommerce space.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch, including content creation, paid media, organic growth strategies, and social commerce initiatives.
• Optimizing website content and user experience to improve conversion rates and drive sales for key brands.
• Collaborating with web development teams to implement user-friendly and conversion-driven website enhancements.
• Analyzing marketing performance data to identify trends, optimize campaigns, and maximize ROI.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative nature of the Sr. eCommerce Marketing Manager role at iHerb.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does iHerb approach cross-functional collaboration and communication between marketing, creative, web development, and other teams?
• What are the primary challenges facing the marketing department, and how can this role help address them?
• How does iHerb support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in understanding the role's context, responsibilities, and potential for growth within iHerb.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, with a focus on iHerb's products, target audience, and marketing channels.
• Prepare for behavioral interview questions focusing on your marketing experience, problem-solving skills, and adaptability.
• Showcase your ability to work independently and in cross-functional teams, with a strong focus on data-driven decision-making and strategic thinking.
• Follow up with the iHerb HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.