📌 Core Information
🔹 Job Title: Senior Email Marketing Manager, CA SPRS Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing strategies to recruit and grow businesses selling on Amazon.ca
- Managing email send calendar and enforcing high standards for email communications
- Collaborating with cross-functional teams to build out email communication strategies
- Analyzing campaign performance and optimizing results over time
ASSUMPTION: This role requires a strong understanding of email marketing best practices and a proven track record in marketing communications. The ideal candidate will be comfortable working in a fast-paced, entrepreneurial environment and thrive on ambiguity.
📋 Key Responsibilities
✅ Own the email channel to recruit and grow businesses selling on Amazon.ca
✅ Manage email marketing communications and hold a high bar for improving seller experience
✅ Present email channel strategy to senior leadership, execute against the strategy, and iterate based on results
✅ Identify target audiences, develop content and messaging, and partner with internal teams to define new initiatives and customer experiences
✅ Analyze business performance, present findings, and make data-driven decisions
ASSUMPTION: The role requires a strong project management skill set, excellent communication skills, and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing communications and email marketing
Required Skills:
- Proven experience in email marketing and marketing communications
- Excellent project management skills
- Strong communication and listening skills
- Analytical skills and data-driven decision-making
- Ability to thrive on ambiguity and work autonomously
- Familiarity with cross-functional collaboration and content development
Preferred Skills:
- Experience with Amazon or e-commerce platforms
- Fluency in French or other languages relevant to Canadian markets
ASSUMPTION: While not explicitly stated, a strong understanding of the e-commerce industry and relevant market trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD (based on industry standards for a Senior Marketing Manager role in Seattle)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM PST, with flexibility for the role's demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as an online bookstore, later expanding into e-commerce and various other services)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, digital streaming, cloud computing, and artificial intelligence
- Amazon is known for its innovative culture, rapid growth, and commitment to sustainability
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet services
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth, exposure to diverse teams, and a dynamic work environment.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role with potential for growth into management or leadership positions
Reporting Structure: This role reports directly to the CA SPRS Marketing team lead and may oversee junior team members or external agencies
Work Arrangement: On-site, with potential for hybrid or remote work depending on company policies and team needs
Growth Opportunities:
- Advancement into management or leadership roles within the marketing department
- Expansion into other areas of the business, such as operations, product management, or customer experience
- International assignments or relocation opportunities
ASSUMPTION: The role offers opportunities for professional development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Seattle, WA, USA
Geographic Context:
- Seattle is a major tech hub with a thriving job market and numerous cultural attractions
- The city offers a mix of urban and natural environments, with easy access to outdoor activities
- Seattle has a moderate cost of living compared to other major U.S. cities
Work Schedule: Full-time, with potential for flexible hours or part-time work depending on company policies and team needs
ASSUMPTION: Living and working in Seattle provides access to a vibrant tech industry, diverse cultural experiences, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a recruiter or HR representative
- Behavioral and technical interviews with hiring managers or team members
- Final round interviews with senior leadership or stakeholders
Key Assessment Areas:
- Email marketing expertise and strategy development
- Cross-functional collaboration and communication skills
- Data analysis and decision-making abilities
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant email marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and Amazon's values
- Prepare for behavioral and situational interview questions related to email marketing and project management
- Research Amazon's company culture and be ready to discuss how your skills and experiences align with their values
ATS Keywords: Email Marketing, Marketing Communications, Project Management, Customer Experience, Data Analysis, Cross-Functional Collaboration, Amazon, CA SPRS Marketing
ASSUMPTION: The application process may vary depending on the specific hiring team and their preferences.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., SendGrid, Mailchimp, or Amazon SES)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, or Tableau)
- Project management software (e.g., Asana, Trello, or JIRA)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the organization's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and entrepreneurial
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and innovative
Self-Assessment Questions:
- How do you demonstrate customer obsession in your work?
- Can you provide an example of a time when you had to adapt to a rapidly changing environment?
- How do you prioritize and manage multiple projects or priorities?
ASSUMPTION: Amazon values candidates who are passionate about their work, data-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Managing multiple projects and stakeholders with competing demands
- Balancing the need for innovation with the need for operational excellence
- Adapting to a large, complex organization with diverse teams and cultures
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Senior Email Marketing Manager or Senior Marketing Communications Manager position in other organizations
- However, Amazon's size, scale, and unique culture set it apart from other companies
- Career progression may vary depending on the organization's structure and opportunities
ASSUMPTION: While the role may share similarities with other positions, the unique aspects of working at Amazon should be considered when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a targeted email campaign to recruit new sellers to Amazon.ca
- Analyzing email campaign performance and optimizing results based on data insights
- Collaborating with cross-functional teams to define new email communication strategies and customer experiences
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role and may vary depending on the specific needs of the organization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the CA SPRS Marketing team?
- How does this role fit into the broader marketing strategy for Amazon Canada?
- What are the most significant challenges facing the CA SPRS Marketing team, and how can this role help address them?
- How does Amazon support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are intended to help applicants better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant email marketing experience and skills
- Write a cover letter that demonstrates your understanding of the role and Amazon's values
- Prepare for behavioral and situational interview questions related to email marketing and project management
- Follow up with the hiring manager or HR representative within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
