📌 Core Information
🔹 Job Title: Senior ETF Product Marketing Manager
🔹 Company: Franklin Templeton
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading the development of product stories and marketing materials for ETFs
- Collaborating with various teams to enhance investor outreach
- Monitoring competitor communications and market trends
- Driving ETF business results through strategic marketing efforts
ASSUMPTION: This role requires a high level of cross-functional collaboration and project management skills to succeed.
📋 Key Responsibilities
✅ Lead the development of product stories and marketing materials for ETFs, articulating their unique value proposition
✅ Collaborate with ETF Business Leaders, ETF Capital Markets Specialists, and ETF Sales Specialists to develop marketing and servicing materials
✅ Maintain and fine-tune product messaging for existing ETFs as markets and priorities shift
✅ Work with the Canadian Marketing team to develop and execute ETF marketing strategies and plans across events, brand building, social media, and advertising
✅ Partner with PR to develop strategies and tactics to promote the ETF offering
✅ Consult with regional marketing teams in EMEA and the U.S. to drive ETF business results
✅ Monitor marketing communications of competitors and maintain awareness of present trends, best practices, and client needs
✅ Own marketing-operations tasks and administrative duties, with an opportunity to work across the organization to find technology solutions to increase efficiency, scale, and ensure accuracy
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and operational tasks to support the ETF business.
🎯 Required Qualifications
Education: Bachelor’s degree in economics, business, or marketing
Experience: 7+ years in investment product marketing, with a strong understanding of ETFs and regulatory standards
Required Skills:
- Expertise in investment industry and ETF knowledge
- Strong verbal and writing skills
- Proven track record of success in executing strategic communications plans
- Superior project management skills
- Adaptability to changing priorities and innovative approaches to workflow
- Experience working with cross-functional and multi-channel teams within a large, global organization
- Assertive leadership capabilities and problem-solving skills
- Comfort and excitement around using AI tools
Preferred Skills:
- French speaking
- Other industry qualifications/licenses
ASSUMPTION: Candidates with a strong background in investment product marketing and a solid understanding of ETFs and regulatory standards will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD (Based on industry standards for a Senior Marketing Manager with 7+ years of experience in the investment industry)
Benefits:
- Flexible medical, dental, and vision insurance
- Corporate Pension Plan
- Employee Stock Investment Program
- Competitive vacation package
- Company-paid short-term and long-term disability insurance
- Education assistance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager with the required experience level in the investment industry.
📌 Applicant Insights
🔍 Company Context
Industry: Franklin Templeton is a global asset management organization with a strong presence in the ETF space, offering over 130 ETFs and more than $36B in AUM.
Company Size: Franklin Templeton has 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: 1947, with a rich history and established reputation in the investment industry.
Company Description:
- Franklin Templeton offers a welcoming culture focused on employee well-being and provides multidimensional support for a positive and healthy lifestyle.
- The company aims to deliver better outcomes for clients around the world through innovative investment strategies and a commitment to excellence.
- Franklin Templeton is an Equal Opportunity Employer, committed to providing equal employment opportunities to all applicants and existing employees.
Company Specialties:
- Global asset management
- ETF product suite
- Alternatives and digital assets
- Strategic initiatives in key growth areas
Company Website: www.franklintempleton.com
ASSUMPTION: Franklin Templeton's extensive experience and global presence provide a stable and supportive environment for employees to grow and succeed.
📊 Role Analysis
Career Level: Senior Marketing Manager
Reporting Structure: Reports directly to the Global Strategic Initiatives team, part of the Global Marketing organization, and collaborates closely with the Canadian Marketing team and the Global ETF Business.
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Chance to work on high-impact projects with significant business impact
- Opportunities to expand skills and knowledge in the ETF and investment industries
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, with a clear path for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): Toronto, Ontario, Canada
Geographic Context:
- Toronto is the largest city in Canada and the fifth-largest in North America, offering a diverse and multicultural environment.
- The city is known for its vibrant arts and culture scene, with numerous museums, theaters, and festivals throughout the year.
- Toronto has a strong and growing tech industry, with numerous startups and established companies calling the city home.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Toronto's dynamic and multicultural environment provides an ideal setting for a global asset management company like Franklin Templeton.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth behavioral and skills-based interviews with the hiring team
- Final interview with the Global Strategic Initiatives team lead
Key Assessment Areas:
- Investment industry and ETF knowledge
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Strong verbal and written communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing and project management successes to discuss during the interview
- Research Franklin Templeton's ETF product suite and be ready to discuss your ideas for driving business results
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Investment product marketing, ETF knowledge, regulatory expertise, project management, content creation, strategic communication, collaboration, problem-solving, leadership, adaptability, verbal communication, writing skills, marketing strategy, client needs awareness, technology solutions, cross-functional teamwork
ASSUMPTION: Franklin Templeton's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Design tools (e.g., Adobe Creative Suite, Canva)
- AI tools (e.g., content generation, sentiment analysis)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client focus
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Adaptability to changing priorities and market trends
- Focus on delivering results and driving business impact
Self-Assessment Questions:
- How do you align with Franklin Templeton's core values, particularly 'Integrity' and 'Expertise'?
- How comfortable are you working in a dynamic and fast-paced environment, with changing priorities and market trends?
- How do you approach cross-functional collaboration and teamwork, and can you provide an example of a successful team project you've led?
ASSUMPTION: Franklin Templeton's culture emphasizes integrity, expertise, collaboration, innovation, and client focus, with a dynamic and fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing on-site and remote work effectively
- Keeping up with regulatory changes and industry trends in the ETF space
- Adapting to a large, global organization with diverse teams and perspectives
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is unique in its focus on driving ETF business results through strategic marketing efforts, with a strong emphasis on cross-functional collaboration and project management.
- Compared to other marketing roles, this position requires a deep understanding of the investment industry and ETFs, as well as regulatory standards and best practices.
- Career path comparison: This role can lead to senior marketing management positions within the ETF industry or other asset management sectors, with potential opportunities for portfolio management or investment strategy roles.
ASSUMPTION: This role offers a unique blend of strategic marketing, project management, and investment industry expertise, setting it apart from other marketing positions.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new ETF launch, including product story, branding, and go-to-market strategy
- Creating and executing a targeted social media campaign to promote an ETF's unique features and benefits
- Collaborating with the PR team to secure media coverage and thought leadership opportunities for ETF portfolio managers
ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Strategic Initiatives team and the Canadian Marketing team?
- How does this role contribute to the overall ETF business strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the ETF business, and how can this role help address them?
- How does Franklin Templeton support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing and project management successes to discuss during the interview
- Research Franklin Templeton's ETF product suite and be ready to discuss your ideas for driving business results
- Follow up with the hiring manager after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
