Sr. Field Marketing Manager - Benelux Nordics Region

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager - Benelux Nordics Region

🔹 Company: SoSafe

🔹 Location: Amsterdam, Noord-Holland, Netherlands (Remote)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives for SoSafe in the Nordics and Benelux regions.
• Generating demand, accelerating the sales pipeline, and driving brand awareness across diverse and rapidly growing markets.
• Collaborating with local teams to convert leads into high-value customers.
• Working in a matrixed organization, collaborating with cross-functional teams across regions.
• Cultivating relationships with regional partners, influencers, and industry associations to expand the company’s reach.

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results in a dynamic and evolving market.

📋 Key Responsibilities

✅ Demand Generation Strategy: Develop and implement comprehensive field marketing strategies to generate demand in the Nordics and Benelux markets, including driving lead generation, nurturing prospects, and accelerating the sales pipeline through targeted campaigns.

✅ Pipeline Acceleration: Collaborate with sales teams to identify key opportunities for pipeline acceleration and create high-impact programs and initiatives that engage prospects at each stage of the funnel.

✅ Regional Campaign Management: Plan, execute, and optimize regional marketing programs, including demand generation campaigns, events, webinars, and account-based marketing efforts, ensuring alignment with local market dynamics.

✅ Sales Collaboration: Partner closely with sales teams in the Nordics and Benelux regions to ensure marketing efforts are directly supporting sales objectives and driving measurable outcomes in terms of lead volume and pipeline progression.

✅ Content Localization: Collaborate with global campaign teams to localize content and messaging for the Nordics and Benelux regions, ensuring it resonates with target audiences and enhances demand generation efforts.

✅ Event Management: Oversee the planning and execution of regional events (e.g., conferences, industry forums, executive workshops) to increase visibility, drive engagement, and generate leads that feed directly into the sales pipeline.

✅ Market Research and Analysis: Continuously analyze regional market trends, customer behaviors, and campaign performance to adjust strategies and optimize marketing efforts. Utilize insights to report on ROI and ensure effective pipeline acceleration.

✅ Matrixed Organization Collaboration: Work seamlessly in a matrixed organization, collaborating with cross-functional teams across regions, including sales, product marketing, brand, communications, design, and global teams.

✅ Partnership Development: Cultivate and maintain relationships with regional partners, influencers, and industry associations to expand the company’s reach, enhance brand credibility, and support demand generation efforts.

ASSUMPTION: This role requires a strong focus on data-driven decision making, continuous learning, and adaptability to changing market conditions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum of 5 years in B2B field marketing, with proven experience in building and scaling demand generation and pipeline acceleration efforts specifically in the Nordics and/or Benelux regions.

Required Skills:

• Proven track record in developing and executing field marketing strategies that drive demand generation, accelerate the pipeline, and lead to revenue growth.
• Deep understanding of the Nordics and Benelux markets, including cultural nuances, business practices, and key industry trends.
• Strong analytical abilities to assess the success of marketing campaigns, measure ROI, and use data to optimize pipeline acceleration and future marketing efforts.
• Experience with marketing automation platforms (e.g., HubSpot, Salesforce), CRM systems, and event management tools.
• Fluency in Dutch and English.

Preferred Skills:

• Experience working with local sales, product marketing, brand, communications, design, and other teams to align regional efforts with broader company goals and ensure marketing and sales are tightly integrated.
• Familiarity with behavioral science principles and their application in cybersecurity awareness programs.

ASSUMPTION: Candidates with experience in the cybersecurity industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on industry standards for a senior field marketing role in the Netherlands)

Benefits:

• Flexible hours (role-dependent)
• 33 vacation days
• WeWork Access
• State-of-the-art tech
• Annual company off-site
• Regular team events
• Health Insurance
• Pension Scheme
• Referral Bonus
• Learning & Development Allowance
• Swapfiets

Working Hours: Full-time, with flexible hours depending on the role and team needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: SoSafe operates in the IT Services and IT Consulting industry, focusing on cybersecurity awareness and behavioral science-based solutions.

Company Size: SoSafe has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: SoSafe was founded in 2015, with a mission to empower organizations to build a security culture and mitigate risk with its GDPR-compliant awareness programs.

Company Description:

• SoSafe empowers organizations to build a security culture and mitigate risk with its GDPR-compliant awareness programs.
• Powered by behavioral science and smart algorithms, SoSafe delivers engaging personalized learning experiences and smart attack simulations that turn employees into active assets against online threats.
• Comprehensive analytics measure ROI and tell organizations where vulnerabilities lie. Programs are easy to deploy and scale, fostering secure behavior in every employee.

Company Specialties:

• Cybersecurity awareness
• Behavioral science-based solutions
• GDPR-compliant awareness programs
• Employee engagement and training

Company Website: http://lp.sosafe.de/sosafe-awareness

ASSUMPTION: SoSafe's focus on behavioral science and employee engagement sets it apart in the cybersecurity industry, offering unique opportunities for candidates interested in innovative and data-driven approaches to security awareness.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and a proven track record in field marketing.

Reporting Structure: The Senior Field Marketing Manager will report directly to the Head of Marketing and collaborate with cross-functional teams across regions.

Work Arrangement: This role is remote-friendly, with the option to work from various SoSafe offices or co-working locations across Europe.

Growth Opportunities:

• As SoSafe continues to expand, there may be opportunities for the Senior Field Marketing Manager to grow into a leadership role or take on additional responsibilities within the marketing organization.
• The diverse and rapidly growing markets of the Nordics and Benelux regions present ample opportunities for professional development and career advancement.

ASSUMPTION: Candidates with strong leadership skills and a strategic mindset may have opportunities to grow beyond the scope of this role as SoSafe continues to expand.

🌍 Location & Work Environment

Office Type: SoSafe offers a hybrid work environment with a mix of remote work and in-person collaboration at various offices and co-working locations across Europe.

Office Location(s): Amsterdam, Noord-Holland, Netherlands (Remote OK)

Geographic Context:

• The Nordics and Benelux regions present diverse markets with unique cultural nuances and business practices, requiring a strategic and adaptable approach to marketing efforts.
• SoSafe's remote-friendly work arrangement allows for flexibility in managing regional marketing programs and collaborating with local teams.
• The company's focus on employee engagement and work-life balance fosters a positive and inclusive work environment.

Work Schedule: Full-time, with flexible hours depending on the role and team needs.

ASSUMPTION: The remote-friendly work arrangement and flexible hours allow for a better work-life balance and the ability to manage regional marketing programs effectively.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and skills-based interview with the hiring manager and relevant team members
• Final interview with the Head of Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Data-driven decision making
• Cross-functional collaboration and communication
• Adaptability and cultural sensitivity
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B field marketing, demand generation, and pipeline acceleration, with a focus on the Nordics and Benelux regions.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive results and optimize strategies based on data insights.
• Showcase your understanding of the cybersecurity industry and SoSafe's unique approach to employee engagement and awareness programs.

ATS Keywords: B2B field marketing, demand generation, pipeline acceleration, Nordics, Benelux, cybersecurity, employee engagement, behavioral science, marketing automation, CRM, event management

ASSUMPTION: SoSafe's interview process is designed to assess candidates' strategic thinking, data-driven approach, and cultural fit within the organization's dynamic and growing environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Salesforce)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Event management tools (e.g., Eventbrite, Cvent)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team needs, but a strong proficiency in marketing automation, CRM, and event management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: SoSafe thrives on continuous learning and improvement, fostering a culture of innovation and adaptability.
• Collaboration: SoSafe values open communication, teamwork, and cross-functional collaboration to drive results and achieve common goals.
• Customer-centricity: SoSafe prioritizes understanding and addressing the unique needs and challenges of its customers, ensuring its solutions deliver meaningful value and impact.

Work Style:

• Data-driven: SoSafe emphasizes data-driven decision making, continuous learning, and optimization to improve marketing efforts and drive results.
• Adaptable: SoSafe's dynamic and growing environment requires candidates to be flexible, resilient, and open to change.
• Collaborative: SoSafe values open communication, teamwork, and cross-functional collaboration to drive results and achieve common goals.

Self-Assessment Questions:

• How do you approach adapting your marketing strategies to unique cultural nuances and business practices in diverse regions like the Nordics and Benelux?
• Can you provide an example of a time when you used data to optimize a marketing campaign and drive measurable results?
• How do you prioritize and manage multiple projects and stakeholders in a matrixed organization, ensuring alignment with broader company goals and marketing-sales integration?

ASSUMPTION: Candidates who align with SoSafe's company values and work style, demonstrating a strong focus on data-driven decision making, adaptability, and collaboration, will be well-suited to this role.

⚠️ Potential Challenges

• Managing regional marketing programs across diverse and rapidly growing markets with unique cultural nuances and business practices.
• Balancing the need for strategic planning and execution with the ability to adapt and pivot based on changing market conditions and data insights.
• Collaborating effectively with local teams and stakeholders in a matrixed organization, ensuring alignment with broader company goals and marketing-sales integration.
• Maintaining a strong work-life balance while managing regional marketing programs and traveling for events and meetings.

ASSUMPTION: Candidates with strong strategic thinking, adaptability, and cultural sensitivity will be better equipped to overcome these challenges and drive results in this role.

📈 Similar Roles Comparison

• Compared to other field marketing roles, this position requires a deeper understanding of regional market dynamics, cultural nuances, and business practices in the Nordics and Benelux regions.
• SoSafe's focus on behavioral science and employee engagement sets it apart from traditional cybersecurity companies, offering unique opportunities for candidates interested in innovative and data-driven approaches to security awareness.
• Career progression in this role may involve growing into a leadership position or taking on additional responsibilities within the marketing organization, as SoSafe continues to expand.

ASSUMPTION: Candidates with relevant experience in the Nordics and Benelux regions and a strong understanding of behavioral science principles may find this role particularly appealing and well-suited to their career goals.

📝 Sample Projects

• Developing and executing a targeted demand generation campaign in Sweden, leveraging local market insights and cultural nuances to drive lead generation and pipeline acceleration.
• Collaborating with the global campaign team to localize content and messaging for the Dutch market, ensuring it resonates with target audiences and enhances demand generation efforts.
• Planning and executing a regional event in Copenhagen, Denmark, to increase visibility, drive engagement, and generate leads that feed directly into the sales pipeline.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and adaptable approach required to succeed in this role, with a focus on regional market insights, cultural sensitivity, and continuous learning.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge you've faced in the Nordics or Benelux regions and how you overcame it?
• How do you ensure alignment with local market dynamics and cultural nuances when developing and executing regional marketing programs?
• Can you provide an example of a time when you used data to optimize a marketing campaign and drive measurable results in a regional market?
• How do you prioritize and manage multiple projects and stakeholders in a matrixed organization, ensuring alignment with broader company goals and marketing-sales integration?
• What steps do you take to maintain a strong work-life balance while managing regional marketing programs and traveling for events and meetings?

ASSUMPTION: These key questions help candidates assess the role's requirements, cultural fit, and potential challenges, enabling them to make informed decisions about their application and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B field marketing, demand generation, and pipeline acceleration, with a focus on the Nordics and Benelux regions.
• Prepare examples of your past marketing campaigns and their outcomes to demonstrate your ability to drive results and optimize strategies based on data insights.
• Showcase your understanding of the cybersecurity industry and SoSafe's unique approach to employee engagement and awareness programs.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.