Sr Field Marketing Manager

📌 Core Information

🔹 Job Title: Senior Field Marketing Manager

🔹 Company: Evident ID

🔹 Location: California, United States

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (1-2 times per month travel to events, up to once per quarter to Atlanta HQ)

🚀 Job Overview

Key aspects of this role include:

• Building, managing, and attending multi-channel, event-based campaigns to maximize net new pipeline
• Orchestrating campaign funnels and managing logistics for multiple events simultaneously
• Collaborating with internal stakeholders, partners, and regional vendors
• Working with SaaS products, the public sector, and/or commercial insurance
• Adapting to a dynamic, remote-first environment

ASSUMPTION: This role requires a high level of self-motivation, organization, and adaptability to manage multiple campaigns and events simultaneously. The successful candidate will be comfortable working independently and collaborating with various teams.

📋 Key Responsibilities

✅ Build, manage, and attend multi-channel, event-based campaigns to maximize net new pipeline

✅ Orchestrate campaign funnels that advance attendees from relatively cold to sales qualified opportunities

✅ Manage quarterly budgets, track detailed performance, and measure success

✅ Build and track measurable large net new pipeline

✅ Foster deep relationships with event partners and regional vendors

✅ Interface with senior-level internal stakeholders, marketing, ops, and the sales team

✅ Seamlessly run all aspects of campaign and event logistics

✅ Run multiple event-based campaigns simultaneously

ASSUMPTION: This role requires a strong understanding of marketing funnels, campaign optimization, and event management. The ideal candidate will have experience in SaaS or tech products, the public sector, and/or commercial insurance.

🎯 Required Qualifications

Education: BS/BA degree or equivalent experience in marketing or a related field

Experience: 2+ years of directly relevant professional marketing manager experience, preferably with SaaS or tech products, the public sector, and/or commercial insurance

Required Skills:

• Proven ability to build, manage, and optimize multi-channel campaigns
• Experience with event management and logistics
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment
• Proficient in marketing automation tools and CRM

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, HubSpot)
• Familiarity with event management software (e.g., Cvent, Bizzabo)
• Knowledge of SQL or other data analysis tools

ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM is essential for this role. Familiarity with event management software and data analysis tools would be beneficial but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Field Marketing Manager with 2-5 years of experience in California)

Benefits:

• Medical, dental, vision benefits
• 401K
• Unlimited PTO
• Paid parental leave
• Home internet stipend
• Virtual events and more

Working Hours: Full-time (40 hours per week), with occasional travel required (1-2 times per month for events, up to once per quarter to Atlanta HQ)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Field Marketing Manager with 2-5 years of experience in California. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet. Evident ID specializes in third-party risk management, helping large organizations protect their business and brand from potential risks.

Company Size: 51-200 employees. This size allows for a more agile and innovative work environment, with opportunities for growth and impact.

Founded: 2016. Evident ID has been growing rapidly since its founding, expanding its client base and network of verified businesses.

Company Description:

• Evident ID empowers businesses to thrive together by automating third-party risk management
• The company streamlines onboarding and compliance processes for its rapidly growing network of verified businesses
• Evident ID's platform collects, verifies, and monitors risk intelligence across critical vendors, suppliers, and customers

Company Specialties:

• Risk management
• Third-party risk management
• Certificate of insurance tracking
• Third-party vendor and supplier management
• Due diligence and supplier risk management

Company Website: evidentid.com

ASSUMPTION: Evident ID's focus on third-party risk management makes it an attractive option for candidates interested in working in a dynamic, fast-growing tech company with a strong emphasis on security and compliance.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Senior Field Marketing Manager will report directly to the VP of Marketing and work closely with internal stakeholders, partners, and regional vendors.

Work Arrangement: Hybrid. This role requires occasional travel to events (1-2 times per month) and to the Atlanta HQ (up to once per quarter).

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Director or VP of Marketing
• Expansion into other areas of the business, such as sales or customer success
• Opportunities to lead and mentor junior team members

ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to work remotely while still benefiting from in-person collaboration and networking at events and the Atlanta HQ.

🌍 Location & Work Environment

Office Type: Hybrid. The primary work location is California, with occasional travel required for events and to the Atlanta HQ.

Office Location(s): California, United States

Geographic Context:

• California is a large and diverse state with a thriving tech industry
• The state offers a range of living options, from urban centers to rural areas
• California's Mediterranean climate and natural beauty make it an attractive place to live and work

Work Schedule: Full-time (40 hours per week), with occasional travel required (1-2 times per month for events, up to once per quarter to Atlanta HQ)

ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and campaign planning
• Event management and logistics
• Budget management and financial acumen
• Communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Highlight your experience with multi-channel campaigns, event management, and budget management
• Demonstrate your understanding of marketing funnels and campaign optimization
• Showcase your ability to work independently and in a team environment
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Field Marketing, Event Management, Campaign Optimization, Budget Management, SaaS, Public Sector, Commercial Insurance, Relationship Building, Performance Marketing, Social Interaction, Logistics, Multi-Channel Campaigns, Data Tracking, Team Collaboration, Adaptability, Self-Starter

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, event management experience, and ability to work collaboratively in a dynamic, remote-first environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Event management software (e.g., Cvent, Bizzabo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Data analysis tools (e.g., SQL, Excel)

ASSUMPTION: Familiarity with marketing automation tools, event management software, and CRM is essential for this role. Proficiency in data analysis tools would be beneficial but not required.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Adaptable

Work Style:

• Remote-first, with occasional in-person collaboration and networking
• Dynamic and fast-paced, with a focus on growth and innovation
• Data-driven and results-oriented

Self-Assessment Questions:

• Do I thrive in a remote-first, dynamic work environment?
• Am I comfortable working independently and in a team setting?
• Do I have a strong understanding of marketing funnels, campaign optimization, and event management?
• Am I adaptable and able to pivot quickly in response to changing priorities?

ASSUMPTION: Evident ID values candidates who are customer-centric, innovative, collaborative, accountable, and adaptable. The ideal candidate will be comfortable working remotely and in a dynamic, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple campaigns and events simultaneously, requiring strong organizational skills and time management
• Occasional travel for events and to the Atlanta HQ, which may disrupt personal schedules
• Working in a remote-first environment, which may present communication and collaboration challenges
• Keeping up with the fast-paced, dynamic nature of the tech industry and third-party risk management landscape

ASSUMPTION: The successful candidate will be able to manage multiple priorities effectively, adapt to a remote-first work environment, and thrive in a dynamic, fast-paced industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on event-based campaigns and managing multiple initiatives simultaneously
• Experience with SaaS or tech products, the public sector, and/or commercial insurance is highly valued in this role
• This role offers opportunities for growth and advancement within the marketing department and the company as a whole

ASSUMPTION: This role is unique in its focus on event-based campaigns and managing multiple initiatives simultaneously. Candidates with experience in similar roles or industries may find this position particularly appealing.

📝 Sample Projects

• Planning and executing a multi-channel campaign for an upcoming industry event, including email marketing, social media promotion, and paid advertising
• Managing event logistics, including vendor coordination, attendee registration, and on-site support
• Analyzing campaign performance data to optimize future marketing efforts and maximize ROI

ASSUMPTION: These sample projects provide insight into the day-to-day responsibilities and priorities of the Senior Field Marketing Manager role at Evident ID.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy and company goals?
• What are the most significant challenges facing the marketing department and the company as a whole?
• How does Evident ID support the professional growth and development of its employees?
• What is the company's approach to work-life balance and employee well-being?
• How does Evident ID foster a culture of innovation and adaptability?

ASSUMPTION: These interview questions are designed to provide insight into the company's culture, values, and priorities, as well as the specific challenges and opportunities presented by the Senior Field Marketing Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, such as multi-channel campaign management, event management, and budget management
• Prepare examples of your past campaign successes and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.