📌 Core Information
🔹 Job Title: Senior Field Marketing Manager, Northern EMEA
🔹 Company: HashiCorp
🔹 Location: United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: Remote OK (with travel requirements)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing regional marketing strategies for Northern EMEA
- Collaborating with sales teams to align marketing efforts with pipeline goals
- Planning and executing field events, digital campaigns, and partner marketing initiatives
- Managing regional budgets and vendors for high-quality execution and cost-effectiveness
- Tracking and reporting on key metrics to measure campaign performance and ROI
ASSUMPTION: This role requires a strategic and hands-on marketing professional with experience in enterprise software or cloud infrastructure, who can own the full lifecycle of field marketing execution.
📋 Key Responsibilities
✅ Build and execute the field marketing strategy for Northern EMEA (UK, Ireland, Nordics) in partnership with local sales leaders and regional marketing leadership.
✅ Deliver demand generation and acceleration programs targeting both decision-makers and practitioners, including regional events, targeted webinars, partner marketing, content syndication, and account-based marketing campaigns.
✅ Align marketing tactics with pipeline goals and local sales priorities to accelerate deal progression and improve conversion rates.
✅ Collaborate with global and regional marketing teams to adapt global campaigns for local execution while maintaining consistent branding and messaging.
✅ Manage regional budgets and vendors to ensure high-quality execution and cost-effective results.
✅ Track and report on key metrics including campaign performance, lead generation, pipeline contribution, and ROI.
✅ Support key industry events, user groups, and customer activities to foster engagement in the region.
✅ Collaborate with Product Marketing, Digital Marketing, Global Events, and Executive Programs to ensure regional messaging and programs are aligned.
ASSUMPTION: This role requires a strong understanding of regional nuances in Northern EMEA and the ability to adapt global campaigns for local execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-8 years of field marketing, demand generation, or regional marketing experience in enterprise software or cloud infrastructure
Required Skills:
- Proven ability to collaborate with sales teams and translate business needs into actionable marketing programs
- Experience in marketing to enterprise technology buyers, with an understanding of buyer journeys and regional nuances in Northern EMEA
- Strong background in planning and executing physical and virtual events, webinars, and partner campaigns
- Highly organized, self-starter mindset with excellent project management and communication skills
- Familiarity with Salesforce, Marketo (or similar marketing automation platforms), and marketing analytics tools
- Fluent in English
- Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year)
Preferred Skills:
- Experience marketing to DevOps, platform teams, infrastructure, or security personas
- Familiarity with HashiCorp tools or other open-source developer tools
- MBA is a plus
- Conversational fluency in additional Nordic languages is a plus
ASSUMPTION: While an MBA is not required, it may be beneficial for this role due to the strategic nature of the position and the need to manage regional budgets and vendors.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (based on industry standards for a Senior Field Marketing Manager in the UK with 6-8 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and flexible working hours
- Employee stock purchase plan
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work and occasional travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on typical benefits offered by companies of HashiCorp's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: HashiCorp is a software development company specializing in multi-cloud infrastructure automation products. They cater to large enterprises and help them operate their infrastructure in the cloud.
Company Size: HashiCorp has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: HashiCorp was founded in 2012 and is headquartered in San Francisco, California.
Company Description:
- HashiCorp's suite of products includes Terraform, Vault, Consul, and Packer, which are used by organizations worldwide to provision, secure, connect, and run their business-critical applications.
- The company believes that infrastructure enables innovation and aims to help organizations operate their infrastructure in the cloud effectively.
- HashiCorp has a strong focus on open-source projects, with each of its products having an open-source project at its core.
Company Specialties:
- DevOps
- Cloud adoption
- Infrastructure as Code
Company Website: http://www.hashicorp.com
ASSUMPTION: HashiCorp's focus on open-source projects and multi-cloud infrastructure automation products makes it an attractive employer for candidates interested in working with cutting-edge technology and collaborating with a global community of developers.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in field marketing, demand generation, or regional marketing.
Reporting Structure: The Senior Field Marketing Manager, Northern EMEA, will report to the Director of Field Marketing, EMEA.
Work Arrangement: This role is remote-friendly, with a willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year).
Growth Opportunities:
- As HashiCorp continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role within the marketing organization.
- The company's focus on open-source projects and collaboration with a global community of developers may provide opportunities for the incumbent to gain exposure to new technologies and industries.
- HashiCorp's acquisition by IBM may present new opportunities for the incumbent to work on global projects or collaborate with teams from other IBM subsidiaries.
ASSUMPTION: While the specific growth opportunities for this role may vary depending on the company's future direction and the incumbent's performance, HashiCorp's focus on innovation and collaboration provides a strong foundation for professional development.
🌍 Location & Work Environment
Office Type: HashiCorp has a hybrid work environment, with employees able to work remotely and from company offices as needed.
Office Location(s): The primary office for this role is in San Francisco, California, with additional offices in London, Singapore, and Tokyo.
Geographic Context:
- The United Kingdom, Ireland, and Nordics region has a diverse technology market, with a strong focus on enterprise software and cloud infrastructure.
- The region is home to many large enterprises, providing ample opportunities for the incumbent to work with prominent clients and partners.
- The region's time zones allow for effective collaboration with HashiCorp's global teams, as well as with clients and partners based in other time zones.
Work Schedule: The work schedule for this role is full-time (40 hours per week), with flexibility for remote work and occasional travel.
ASSUMPTION: The geographic context of this role provides a unique opportunity for the incumbent to work with a diverse range of clients and partners, while also collaborating with HashiCorp's global teams to adapt global campaigns for local execution.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing leadership team
- Final interview with the regional sales leadership team
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Collaboration and communication skills
- Understanding of regional nuances and buyer journeys
- Alignment with HashiCorp's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the regional market and buyer journeys in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research HashiCorp's products and company culture to show your enthusiasm for the role and organization
ATS Keywords: Field Marketing, Demand Generation, Regional Marketing, Sales Collaboration, Event Planning, Webinars, Partner Marketing, Account-Based Marketing, Marketing Analytics, Salesforce, Marketo, Content Syndication, Digital Campaigns, Brand Awareness, Enterprise Software, Cloud Infrastructure
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and planning skills, as well as their ability to collaborate with sales teams and adapt global campaigns for local execution.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Event planning and management tools (e.g., Cvent, Bizzabo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for field marketing professionals and can be learned by candidates with relevant experience in the industry.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Focus on impact
- Be inclusive
- Communicate openly
- Assume positive intent
Work Style:
- Collaborative and team-oriented
- Focused on results and impact
- Adaptable and open to feedback
- Strong communication and project management skills
Self-Assessment Questions:
- How do you align with HashiCorp's company values, particularly 'Do the right thing' and 'Be inclusive'?
- How do you approach collaborating with sales teams and adapting global campaigns for local execution?
- How do you ensure high-quality execution and cost-effectiveness when managing regional budgets and vendors?
ASSUMPTION: HashiCorp's company values and work style emphasize collaboration, impact, and adaptability, making it an attractive employer for candidates who thrive in dynamic, results-driven environments.
⚠️ Potential Challenges
- Managing regional budgets and vendors effectively may require strong negotiation and project management skills
- Adapting global campaigns for local execution may require a deep understanding of regional nuances and buyer journeys
- Collaborating with sales teams and aligning marketing tactics with pipeline goals may require strong communication and stakeholder management skills
- Occasional travel requirements may present challenges for candidates who prefer a fully remote work arrangement
ASSUMPTION: The potential challenges for this role can be mitigated by a strong candidate with relevant experience, excellent communication skills, and a willingness to adapt to regional nuances and buyer journeys.
📈 Similar Roles Comparison
- Compared to other field marketing roles, this position has a stronger focus on regional strategy and adaptation of global campaigns for local execution
- In the enterprise software and cloud infrastructure industry, this role requires a deep understanding of regional nuances and buyer journeys, as well as strong collaboration skills
- Career progression for this role may include moving into a leadership position within the marketing organization or taking on additional responsibilities as the company grows
ASSUMPTION: This role offers a unique opportunity for a senior-level field marketing professional to develop regional marketing strategies and adapt global campaigns for local execution in a dynamic and growing industry.
📝 Sample Projects
- Developing and executing a regional event strategy for the UK, Ireland, and Nordics, including targeted webinars, partner marketing, and account-based marketing campaigns
- Managing regional budgets and vendors to ensure high-quality execution and cost-effectiveness, with a focus on maximizing ROI and minimizing waste
- Collaborating with sales teams to align marketing tactics with pipeline goals and local sales priorities, accelerating deal progression and improving conversion rates
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to develop regional marketing strategies, manage regional budgets and vendors, and collaborate with sales teams to drive pipeline growth and brand awareness.
❓ Key Questions to Ask During Interview
- How does the marketing leadership team support the regional field marketing teams in adapting global campaigns for local execution?
- What are the key priorities for the first 90 days in this role, and how can I best support the regional sales teams in driving pipeline growth?
- How does HashiCorp's acquisition by IBM impact the regional marketing strategy and collaboration with global teams?
- What opportunities are there for professional development and growth within the marketing organization, and how does the company support the career progression of its employees?
- How does the company approach work-life balance and flexibility for remote employees, particularly in light of the occasional travel requirements for this role?
ASSUMPTION: The key questions to ask during the interview for this role focus on the candidate's ability to adapt global campaigns for local execution, collaborate with sales teams, and drive pipeline growth and brand awareness in the region.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HashiCorp careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategy and planning abilities, as well as your experience with regional nuances and buyer journeys
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview, demonstrating your ability to drive pipeline growth and brand awareness
- Research HashiCorp's products and company culture to show your enthusiasm for the role and organization, and to prepare for the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
