Sr. Field Marketing Manager, Public Sector

📌 Core Information

🔹 Job Title: Sr. Field Marketing Manager, Public Sector

🔹 Company: Proofpoint

🔹 Location: Texas, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid (up to 30% travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for U.S. Public Sector markets
• Collaborating with cross-functional teams to maximize resources
• Managing demand generation programs to drive pipeline growth
• Analyzing program ROI and performance metrics
• Working closely with sales teams to understand priorities and translate them into marketing plans

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong project management skills to manage multiple programs and stakeholders effectively.

📋 Key Responsibilities

✅ Develop and execute the integrated field and channel marketing plan for U.S. Public Sector markets to drive pipeline growth and customer loyalty

✅ Collaborate with cross-functional teams, including Public Relations, Product Marketing, Demand Generation, and others, to provide context around public sector marketing needs and maximize the Public Sector team's ability to leverage these resources in the field

✅ Develop, execute, manage, and measure demand generation programs that help the sales team exceed revenue goals

✅ Track program ROI and analyze performance metrics related to marketing-generated pipeline in the Public Sector business

✅ Work closely with Sales VPs, Regional Directors, and extended sales and channel teams to understand their priorities and translate them into results-oriented marketing plans

✅ Communicate program status, action items, results, and deliverables across marketing and sales teams

✅ Manage and balance the field marketing budget and overall spend

ASSUMPTION: This role involves a significant amount of event management, thought leadership, and content development to position Proofpoint as a leader in the public sector.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: A minimum of 5-7 years of B2B, high-tech field and channel marketing experience, including at least 2 years focused on the Public Sector market

Required Skills:

• Proven success in developing and executing programs that drive demand, accelerate opportunities, and deliver measurable ROI
• Strong knowledge of the current Public Sector market, including industry trends and the competitive landscape
• Ability to work effectively under tight deadlines and manage projects independently
• Excellent written and verbal communication skills
• Experience with Salesforce.com and Marketo is a plus

Preferred Skills:

• Experience with event management software
• Fluency in a second language (Spanish, French, or Mandarin)

ASSUMPTION: Candidates with experience in event planning, demand generation, and public sector marketing are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: 98,700 - 207,680 USD per year (varies based on location and experience)

Benefits:

• Flexible Time Off
• Comprehensive Well-being Program with two paid Wellbeing Days and two paid Volunteer Days per year
• Three-week Work from Anywhere option

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual offers may vary based on individual candidate qualifications and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Proofpoint operates in the Computer and Network Security industry, focusing on email protection, advanced threat protection, and information protection.

Company Size: Proofpoint is a mid-sized company with 1,001-5,000 employees, providing a collaborative and innovative work environment.

Founded: Proofpoint was founded in 2002 and is headquartered in Sunnyvale, California.

Company Description:

• Proofpoint is a leading cybersecurity company protecting people, data, and brands from advanced threats and compliance risks
• The company provides a unified security platform that enables organizations to adapt to evolving threats and respond effectively
• Proofpoint's solutions are designed to protect users, data, and systems from a uniquely people-centric perspective

Company Specialties:

• Email Protection
• Advanced Threat Protection
• Security Awareness Training
• Cloud App Security
• CASB
• Archiving and Compliance
• Information protection
• Digital Risk Protection

Company Website: www.proofpoint.com

ASSUMPTION: Proofpoint's focus on people-centric security makes it an attractive option for candidates interested in protecting users and data from advanced threats.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking and leadership skills to drive marketing efforts and collaborate with cross-functional teams.

Reporting Structure: The Sr. Field Marketing Manager reports directly to the Director of Field Marketing and works closely with sales teams, product marketing, and demand generation.

Work Arrangement: This role is on-site/hybrid, with up to 30% travel required. Remote work is an option, but the role is based in Texas, United States.

Growth Opportunities:

• Advancement to a Director or VP of Marketing role within the company
• Expansion of responsibilities to include additional markets or product lines
• Development of leadership and mentoring skills through team management

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their marketing careers in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: Proofpoint's offices are modern and collaborative, with a focus on employee well-being and productivity.

Office Location(s): Texas, United States (with additional offices in California, England, Utah, France, Germany, Ireland, Massachusetts, Australia, Singapore, and Israel)

Geographic Context:

• Texas is a large and diverse state with a strong tech industry and a competitive job market
• The state offers a range of living options, from urban centers to rural areas
• Texas has a humid subtropical climate, with hot summers and mild winters

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and a three-week Work from Anywhere option.

ASSUMPTION: Candidates should be comfortable working in an on-site or hybrid environment and be willing to travel up to 30% of the time.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the Director of Field Marketing and other team members
• Case study or project presentation to assess strategic thinking and problem-solving skills
• Final interview with the VP of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Event management and execution
• Collaboration and communication skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience in field marketing, event management, and demand generation
• Tailor your resume and cover letter to emphasize your understanding of the public sector market and your ability to drive pipeline growth
• Prepare for behavioral interview questions that focus on your experience with cross-functional teams and stakeholder management

ATS Keywords: Field Marketing, Event Management, Demand Generation, Public Sector, Pipeline Growth, Marketing Strategy, Cross-Functional Teams, Stakeholder Management

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their approach to marketing strategy and execution in the public sector.

🛠️ Tools & Technologies

• Salesforce.com
• Marketo
• Event management software (e.g., Cvent, Bizzabo)
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be a quick learner and able to adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on pipeline growth
• Adaptable and responsive to changing market conditions

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with cross-functional teams and managing multiple stakeholders?
• Do you have a proven track record of driving pipeline growth through marketing programs?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong focus on driving results will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple programs and stakeholders simultaneously
• Keeping up with the fast-paced nature of the cybersecurity industry
• Adapting to changing market conditions and priorities
• Balancing the field marketing budget and overall spend

ASSUMPTION: Successful candidates will be organized, detail-oriented, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to other Field Marketing Manager positions, but with a specific focus on the public sector market
• Compared to other marketing roles, this position requires a strong understanding of event management and demand generation strategies
• Career progression in this role could lead to a Director or VP of Marketing position within the company

ASSUMPTION: Candidates should have relevant experience in field marketing, event management, and demand generation, with a specific focus on the public sector market.

📝 Sample Projects

• Developing and executing a marketing strategy for a new product launch in the public sector
• Managing a large-scale event, including vendor management, logistics, and on-site execution
• Creating targeted content and collateral to support a c-level campaign focused on accelerating opportunities

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing priorities for the U.S. Public Sector markets?
• How does the field marketing team collaborate with the sales organization to drive pipeline growth?
• What are the most significant challenges facing the public sector market, and how does Proofpoint differentiate itself from competitors?
• How does Proofpoint support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the public sector market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in field marketing, event management, and demand generation
• Prepare for behavioral interview questions that focus on your experience with cross-functional teams and stakeholder management
• Research the public sector market and be prepared to discuss your understanding of the industry and its trends
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.