- Job Title: Sr. Growth Executive, Growth Marketing
- Company: Harry’s
- Location: London, UK
- Job Type: On-site
- Category: Growth Marketing
- Date Posted: April 21, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Driving new customer acquisition through paid social channels and search platforms
- Collaborating with cross-functional teams to deliver growth strategies
- Managing campaigns to meet sales and CPA targets
- Exploring new marketing channels for customer acquisition
ASSUMPTION: This role requires a strong understanding of digital marketing, particularly in paid social and search platforms, as well as a data-driven mindset to optimize campaigns and drive growth.
📋 Key Responsibilities
- 🎯 Campaign Management: Plan, execute, and optimize campaigns across Facebook, Instagram, TikTok, and other platforms to deliver sales and CPA targets
- 📈 Performance Analysis: Track and report on campaign performance, identifying key wins and learnings to advise future campaigns
- 💡 Creative Development: Lead creative development workstreams, defining ad creative strategy and collaborating with the Content team to deliver breakthrough ad content
- 🌐 Channel Expansion: Identify opportunities to expand into new digital channels
- 🤝 Cross-Functional Collaboration: Work closely with internal teams and external vendors to execute marketing strategies
ASSUMPTION: Success in this role depends on strong analytical skills, a data-driven approach, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor’s degree or equivalent experience
- Experience: 2-5 years in an analytically challenging role, preferably in a DTC company
- Required Skills:
- Proven experience in digital marketing, with a focus on paid social and search platforms
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work independently and take initiative
- Preferred Skills:
- Experience with marketing automation tools and analytics platforms
- Familiarity with A/B testing and optimization techniques
- Knowledge of SQL or other data querying languages
ASSUMPTION: Candidates with a background in growth marketing or a related field, as well as experience working with data-driven marketing strategies, will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: £38,000 - £52,250 per year (based on location, skill level, and experience)
- Benefits:
- Private medical and comprehensive dental coverage
- Pension savings plan with company match
- Group Income Protection and Life Assurance benefits
- Equity in Mammoth Brands
- Generous time off plus 8 paid bank holidays
- Wellness and L&D stipends
- Sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
- Fully paid parental leave
- Fun IRL and virtual events
- Free products from all of our brands
- Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is competitive for the size and industry of the company, and the benefits package is comprehensive, including health coverage, retirement savings, and time off.
📌 Applicant Insights
🔍 Company Context
- Industry: Harry’s operates in the personal care product manufacturing industry, offering high-quality shave, body, hair, and skin care products at an exceptional value.
- Company Size: Harry’s is a mid-sized company with 11-50 employees, providing a collaborative and entrepreneurial work environment.
- Founded: Harry’s was founded in 2013 and has since grown to become the #2 shave brand globally.
- Company Description: Harry’s is a men’s grooming brand that offers high-quality products at an exceptional value. The company is committed to ensuring guys have access to quality mental health care and has helped connect over 2 million men to mental health resources.
- Company Specialties: Razors, shaving products, grooming, ecommerce, design, user experience, consumer products, and personal care.
📊 Role Analysis
- Career Level: This role is a senior-level position within the Growth team, reporting directly to the Head of Growth.
- Reporting Structure: The Growth team consists of performance marketing, creative, and analytics, working closely with cross-functional partners within digital product, engagement, brand marketing, and customer insights.
- Work Arrangement: This is an on-site position, with the opportunity to work from the company's London office.
- Growth Opportunities: As a senior role within the Growth team, there may be opportunities for career progression within the team or across other functions within the company.
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
- Office Type: On-site, with the opportunity to work from the company's London office
- Office Location: London, UK
- Geographic Context: London is a vibrant, multicultural city with a thriving tech industry and a strong job market.
- Work Schedule: Full-time, with standard business hours and the opportunity for flexible working arrangements
ASSUMPTION: Working in London provides access to a diverse range of cultural experiences, as well as a dynamic and innovative work environment.
💼 Interview & Application Insights
- Typical Process: 1. Phone screen with the Head of Growth 2. In-depth interview with the Growth team 3. Final interview with the Head of Growth and another senior team member
- Key Assessment Areas: Digital marketing skills, analytical thinking, creative problem-solving, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Familiarize yourself with Harry’s products and mission to demonstrate your enthusiasm for the role
ASSUMPTION: The interview process is designed to assess your technical skills, cultural fit, and ability to contribute to the Growth team's success.
ASSUMPTION: Familiarity with these tools and platforms is beneficial but not required, as training will be provided.
👔 Cultural Fit Considerations
- Company Values: Harry’s values include a customer-first mindset, continuous learning, and a bias towards action.
- Work Style: Harry’s values a collaborative, data-driven, and entrepreneurial work environment.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing?
- Can you provide an example of a time when you optimized a marketing campaign to improve performance?
- How do you approach working with cross-functional teams to deliver marketing strategies?
ASSUMPTION: Candidates who align with Harry’s values and work style, and who can demonstrate a strong track record of success in digital marketing, will be well-suited for this role.
⚠️ Potential Challenges
- Role-Specific: The fast-paced nature of digital marketing may require working on multiple campaigns simultaneously and adapting to changing priorities.
- Company-Specific: As a mid-sized company, Harry’s may have limited resources compared to larger organizations, requiring candidates to be adaptable and resourceful.
- Location-Specific: London’s competitive job market and high cost of living may present challenges for some candidates.
ASSUMPTION: Candidates should be prepared to work in a dynamic, fast-paced environment and be comfortable with the challenges that come with working for a mid-sized company in a major city.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses on paid social and search channels, while similar roles may encompass a broader range of digital marketing channels or have a more generalist focus.
- Industry Context: Harry’s operates in the personal care product manufacturing industry, which may have unique considerations compared to other industries.
- Career Path Comparison: This role offers the opportunity to specialize in digital marketing and gain experience in a senior-level position, which may provide a strong foundation for future career growth.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Role-Specific: Developing and executing a targeted Facebook ad campaign to drive customer acquisition for a new product launch
- Industry-Specific: Conducting market research to identify trends and opportunities in the men’s grooming market and developing a data-driven marketing strategy to capitalize on them
- Responsibility-Specific: Analyzing campaign performance data to identify optimization opportunities and implementing changes to improve results
ASSUMPTION: These sample projects illustrate the types of initiatives candidates may work on in this role and the skills required to succeed.
❓ Key Questions to Ask During Interview
- Role-Specific: Can you describe the team structure and dynamics within the Growth team?
- Team-Specific: How does the Growth team collaborate with other departments, such as Product and Brand Marketing?
- Company-Specific: What are the biggest challenges facing Harry’s in the next 12 months, and how can this role contribute to addressing them?
- Location-Specific: How does Harry’s support employees who are new to the London area?
ASSUMPTION: These questions are designed to provide insight into the role, team, and company dynamics, as well as the opportunity to demonstrate your interest and engagement with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://harrys.com/careers) by April 30, 2025
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on digital marketing and paid social and search platforms
- Prepare for the phone screen and in-depth interview by researching Harry’s products, mission, and company culture
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
