Sr. Growth Marketing Manager

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📌 Core Information

🔹 Job Title: Sr. Growth Marketing Manager

🔹 Company: ShipperHQ

🔹 Location: Austin, Texas, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing integrated marketing strategies across multiple channels.
• Leading key marketing initiatives alongside cross-functional teams to drive revenue growth.
• Optimizing paid media campaigns for maximum ROI.
• Enhancing customer engagement and retention through lifecycle marketing.

ASSUMPTION: This role requires a balance between strategy and execution, indicating a need for both high-level planning and hands-on implementation.

📋 Key Responsibilities

✅ Develop and execute integrated marketing strategies across digital, paid, and organic channels to drive demand and customer acquisition.

✅ Own and optimize paid media campaigns across search, social, and sponsored content to maximize ROI.

✅ Drive pipeline and revenue through growth initiatives like co-marketing and influencer marketing.

✅ Lead lifecycle marketing efforts including email automation and CRM strategies to enhance customer engagement and retention.

✅ Collaborate with Sales to improve the MQL to SQL conversion process and pipeline efficiency.

✅ Drive website conversion rate optimization (CRO) to boost lead generation and engagement.

✅ Partner with Product and Content teams to develop compelling messaging that supports demand generation and product adoption.

✅ Define and track key performance metrics, using data insights to refine marketing efforts.

ASSUMPTION: The role likely requires strong collaboration skills as the responsibilities involve coordinating with multiple departments.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years of marketing experience in B2B SaaS, including a senior role for at least 2 years.

Required Skills:

• Expertise in digital marketing and paid acquisition.
• Ability to manage and optimize multi-channel campaigns.
• Strong analytical mindset with data-driven decision-making abilities.

Preferred Skills:

• Experience with CRM platforms like HubSpot.
• Adaptability in leveraging AI tools and automation.

ASSUMPTION: Candidates are expected to have a tech-savvy approach and be comfortable in a dynamically changing environment.

💰 Compensation & Benefits

Salary Range: Not specified; competitive based on experience

Benefits:

• 22 days of PTO plus public holidays
• 401k Match
• Medical, Dental, and Vision Insurance

Working Hours: Standard 40 hours per week; hybrid arrangement

ASSUMPTION: The generous PTO policy and hybrid work arrangement suggest a focus on work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically eCommerce Shipping

Company Size: 51-200 employees, indicating a mid-sized yet nimble organization

Founded: 2008

Company Description:

• Market leader in shipping and checkout optimization for eCommerce.
• Trusted by thousands of retailers across 150+ countries.
• Offers a highly customizable platform for diverse business needs.

Company Specialties:

• eCommerce Shipping
• Shipping Management
• Checkout Page Optimization

Company Website: http://shipperhq.com

ASSUMPTION: The company's global reach and specialization in shipping logistics suggest robust opportunities for international collaboration.

📊 Role Analysis

Career Level: Senior management, indicating influence in company strategy

Reporting Structure: Likely reports to executive position or VP level, collaborative with various departments

Work Arrangement: On-site 2 days a week implies flexible hybrid work

Growth Opportunities:

• Potential for career progression in a fast-paced environment.
• Opportunities to innovate and lead strategic initiatives.
• Learning and development through a collaborative culture.

ASSUMPTION: Given the company culture, proactive individuals with initiative will likely thrive.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative workspaces in Austin, TX

Office Location(s): 4801 Southwest Parkway, Building 2, Ste 240, Austin, TX 78735, US

Geographic Context:

• Austin is a tech hub, providing ample networking opportunities.
• The location offers a vibrant cultural scene and quality of life.
• Proximity to numerous tech and eCommerce firms.

Work Schedule: Regular weekday schedule with potential for variance based on project needs.

ASSUMPTION: Office location in Austin is advantageous for tech professionals seeking career growth.

💼 Interview & Application Insights

Typical Process:

• Initial application review.
• Telephone or video screening interview.
• On-site panel interview with department heads.

Key Assessment Areas:

• Technical expertise in digital marketing strategies.
• Proven track record of revenue growth through marketing.
• Cultural fit with the fast-paced, innovative team environment.

Application Tips:

• Highlight key achievements in previous roles.
• Demonstrate understanding of B2B SaaS marketing.
• Prepare to discuss adaptability with new technology.

ATS Keywords: Growth Marketing, Digital Marketing, Paid Advertising, CRM Strategies, Data Analysis

ASSUMPTION: The interview process may involve practical assessments of marketing plans or strategy presentations.

🛠️ Tools & Technologies

• HubSpot for CRM
• AI tools for marketing automation
• SEO and web analytics platforms

ASSUMPTION: Familiarity with analytical and marketing automation tools will be crucial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and responsiveness
• Commitment to diversity and inclusion
• Honesty and transparency with clients and employees

Work Style:

• Proactive and self-motivated
• Team-oriented with strong collaboration skills
• Adaptable in a fast-paced environment

Self-Assessment Questions:

• Can you thrive in dynamic work environments?
• Are you comfortable leveraging digital tools for marketing?
• How do you handle cross-functional team collaboration?

ASSUMPTION: Candidates should align with a culture of continuous learning and innovation.

⚠️ Potential Challenges

• Managing multiple high-stakes marketing campaigns simultaneously.
• Maintaining dynamic collaboration across departments.
• Keeping up with rapid technological changes.
• Balancing strategic and hands-on execution responsibilities.

ASSUMPTION: This role will challenge even seasoned marketers with the breadth of required skills and proactive engagement.

📈 Similar Roles Comparison

• Positions in larger companies may focus specifically on narrower strategic areas.
• This role likely offers more exposure to varied marketing disciplines.
• Potential for more rapid career progression given company size and culture.

ASSUMPTION: The role offers greater scope for impact and leadership compared to similar roles in larger enterprises.

📝 Sample Projects

• Leading a multichannel campaign for a product launch.
• Developing an influencer marketing strategy from scratch.
• Crafting and executing a comprehensive CRO plan.

ASSUMPTION: Sample projects are speculative but align with described responsibilities.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 6 months?
• How does this role contribute to the company’s long-term goals?
• Can you describe the company’s approach to fostering innovation?
• What are the biggest challenges currently facing the marketing team?
• What opportunities for professional development are available?

ASSUMPTION: These questions will help candidates assess alignment with personal career goals and company expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a resume tailored to highlight relevant skills and experiences
• Prepare a cover letter detailing your fit for the role
• Gather any professional references who can vouch for your skills
• Prepare for potential interviews by revisiting successful marketing campaigns you've led

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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