📌 Core Information
🔹 Job Title: Sr. Growth Marketing Manager (European Markets)
🔹 Company: iHerb
🔹 Location: Netherlands - Remote / Home Office
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (with on-site meetings as needed)
🚀 Job Overview
Key aspects of this role include:
- Driving growth strategy across performance marketing channels for the European region
- Managing budgets and optimizing campaigns for paid search, social, display, and video advertising
- Collaborating with internal teams to enhance marketing efforts and improve reporting
- Working cross-functionally with various stakeholders to execute marketing campaigns
- Ensuring cost per acquisition (CPA) targets are met and driving customer acquisition at scale
ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making. The ideal candidate will have a proven track record of driving growth for enterprise e-commerce companies and be comfortable working in a fast-paced, performance-driven environment.
📋 Key Responsibilities
✅ Develop and execute performance marketing strategies for the European region, including paid search, social, display, and video advertising
✅ Manage campaign budgets, optimize performance, and monitor key metrics to meet and exceed targets
✅ Collaborate with internal teams, including business insights, product, and engineering, to enhance tracking efforts and improve reporting
✅ Work cross-functionally with various stakeholders to execute marketing campaigns and ensure overall campaign success
✅ Maintain relevant certifications, such as Google Adwords Certified Professional
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be self-directed, proactive, and able to work effectively in a remote environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, statistics, or a related field
Experience: At least 4-5+ years of experience in paid search, paid social, display, and video marketing for a mid-to-large scale e-commerce B2C company or an advertising agency managing similar size campaigns
Required Skills:
- Advanced knowledge of Excel, including pivot tables and intermediate to advanced formulas
- Proven experience with Google Ads, Facebook Ads, and other ad platforms
- Strong understanding of customer analytics and attribution, including CPA, ROAS, LTV, and churn
- Excellent communication and collaboration skills
- Fluency in English, with proficiency in additional European languages a plus
Preferred Skills:
- Experience with Google Analytics, AppsFlyer, or Adjust
- Knowledge of Asana or other task management platforms
- Familiarity with product feed management platforms and tag management technology
ASSUMPTION: Candidates should have a strong understanding of performance marketing strategies, tactics, and processes, as well as the ability to work effectively in a remote, global team.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a mid-senior level marketing role in the Netherlands)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and holiday policy
- Employee discount on iHerb products
- Opportunities for professional development and growth
Working Hours: Full-time, with a flexible schedule and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the Netherlands. Actual compensation may vary based on factors such as experience, skills, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: iHerb is a leading global e-commerce platform dedicated to vitamins, minerals, and supplements, as well as other health and wellness products. With over 25 years of experience, iHerb offers Earth’s best-curated selection of products, delivered with convenient and efficient service to customers in 180+ countries.
Company Size: iHerb has 1,001-5,000 employees globally, with a strong focus on empowering its people and embracing diversity and inclusion.
Founded: 1996, with headquarters in Irvine, California, USA
Company Description:
- iHerb is on a mission to make health and wellness accessible to all, offering a wide range of products at competitive prices with exceptional customer service
- The company values focus on the customer, empowering its people, being entrepreneurial and pivoting quickly, embracing diversity and inclusion, and striving for simplicity
- iHerb provides equal employment opportunities to all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status
Company Specialties:
- Retail
- E-commerce
- Health and wellness
- Vitamins and supplements
- Natural foods
- Beauty and personal care
Company Website: iHerb.com
ASSUMPTION: iHerb's global presence and commitment to customer satisfaction make it an attractive employer for marketing professionals seeking international experience and growth opportunities.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and advancement within the marketing department or the broader organization
Reporting Structure: The Sr. Growth Marketing Manager reports directly to the Director of Global Paid Media and collaborates with the Director/General Manager of the European markets
Work Arrangement: Remote, with on-site meetings as needed for team building and strategic planning
Growth Opportunities:
- Potential to expand responsibilities and take on additional markets or channels as the company grows
- Opportunities for professional development and training, including workshops, webinars, and online courses
- Possibility to transition into a leadership role or move into a different functional area within the organization
ASSUMPTION: This role offers a unique opportunity for candidates to gain international experience and drive growth for a leading global e-commerce company in the health and wellness industry.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings and events
Office Location(s): Netherlands - Remote / Home Office
Geographic Context:
- The Netherlands is a small, densely populated country in Western Europe, known for its flat landscape, tulip fields, and cycling culture
- The country has a strong economy, with a focus on trade, agriculture, and services, and is a member of the European Union
- The Netherlands is home to a diverse and multicultural population, with a high standard of living and excellent public transportation
Work Schedule: Full-time, with a flexible schedule and the ability to work remotely
ASSUMPTION: The remote work arrangement and flexible schedule provide candidates with a high degree of autonomy and the ability to balance work and personal responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Director of Global Paid Media or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with iHerb's values
- Technical proficiency in relevant marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with performance marketing strategies, campaign optimization, and data analysis
- Showcase your ability to work effectively in a remote, global team environment
- Demonstrate your understanding of the European market and iHerb's products and services
ATS Keywords: Performance marketing, growth strategy, campaign optimization, data analysis, customer acquisition, budget management, cross-functional collaboration, remote work, European markets
ASSUMPTION: iHerb's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Google Analytics
- Excel
- Asana or other task management platforms
- Product feed management platforms
- Tag management technology
ASSUMPTION: The tools and technologies listed are not exhaustive, and the ideal candidate will be comfortable learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Focus on the Customer
- Empower Our People
- Be Entrepreneurial & Pivot Quickly
- Embrace Diversity & Inclusion
- Strive for Simplicity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and proactive
- Comfortable working in a remote, global team environment
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and deadlines in a remote work environment?
- Can you provide an example of a time when you optimized a marketing campaign to drive significant results?
- How do you approach working with diverse teams and stakeholders, both locally and globally?
ASSUMPTION: iHerb's company culture values collaboration, innovation, and a strong focus on customer satisfaction, making it an attractive employer for marketing professionals seeking a dynamic and engaging work environment.
⚠️ Potential Challenges
- Managing multiple time zones and coordinating with remote team members
- Balancing the need for strategic thinking with the day-to-day execution of marketing campaigns
- Adapting to a fast-paced, performance-driven work environment
- Navigating the complexities of the European market and regulatory landscape
- Ensuring consistent and high-quality customer experiences across multiple channels and platforms
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and sometimes challenging environment, with a strong focus on problem-solving and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth for the European region, with a strong emphasis on performance marketing strategies and campaign optimization
- Compared to similar roles in the United States or other regions, this position offers a unique opportunity to gain international experience and drive growth for a leading global e-commerce company in the health and wellness industry
- Career path comparison: This role provides a clear path for growth and advancement within the marketing department or the broader organization, with opportunities for professional development and training
ASSUMPTION: Candidates should consider this role's unique aspects and the potential for international experience and growth when evaluating their career prospects and long-term goals.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for the European region, including paid search, social, display, and video advertising
- Optimizing campaign performance and monitoring key metrics to meet and exceed targets, with a focus on driving customer acquisition at scale
- Collaborating with internal teams to enhance tracking efforts and improve reporting, with a focus on data-driven decision making and continuous improvement
ASSUMPTION: The projects listed are not exhaustive, and the ideal candidate will be comfortable taking on new challenges and initiatives as needed.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other departments within the organization?
- How does iHerb support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that iHerb has executed in the European region, and what made it so effective?
- How does iHerb approach working with external vendors and agencies, and what role would I play in managing these relationships?
- What are the key performance indicators (KPIs) and metrics that iHerb uses to track the success of its marketing campaigns, and how are these communicated to stakeholders and leadership?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: iHerb - Sr. Growth Marketing Manager (European Markets)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching iHerb's products, services, and company culture, as well as the European market and performance marketing strategies
- Practice common interview questions and prepare your responses, focusing on your relevant experience and skills
- Follow up with the hiring manager or HR representative within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
