Sr. Growth Product Manager

📌 Core Information

🔹 Job Title: Sr. Growth Product Manager

🔹 Company: Branch Metrics

🔹 Location: Austin, Texas, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition, engagement, and retention
• Establishing and executing product vision for growth initiatives
• Owning the full feature lifecycle and building growth roadmaps
• Collaborating with cross-functional teams for user-centric products

ASSUMPTION: The focus is on fostering a collaborative environment to achieve business goals through innovative product management and growth strategies.

📋 Key Responsibilities

✅ Establishing and executing the product vision for growth initiatives

✅ Driving features through their full lifecycle from ideation to iteration

✅ Prioritizing the growth roadmap for strategic initiatives and quick wins

✅ Owning performance metrics linked to user acquisition, adoption, and revenue

✅ Designing and executing A/B tests with data science and engineering teams

✅ Analyzing user behavior data to identify optimization opportunities

✅ Leading teams of engineers, designers, and data scientists

✅ Collaborating with marketing to align features with acquisition/retention goals

ASSUMPTION: Responsibilities emphasize a blend of strategic leadership and hands-on experimentation to drive the company's growth objectives.

🎯 Required Qualifications

Education: Bachelor’s Degree in Engineering, Business, Design, Psychology, Marketing, or equivalent; Advanced degree preferred

Experience: At least 7 years of product management experience, including 5 years focusing on growth and monetization

Required Skills:

• Strong analytical skills and familiarity with metric-based product development
• Proven track record in executing growth strategies
• Experience with A/B testing and experimentation processes

Preferred Skills:

• Experience in fast-growing consumer-facing apps
• Excellent communication skills for technical and non-technical audiences

ASSUMPTION: Emphasis on strong analytical and strategic skills to align with the role's focus on product growth and market expansion.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 based in Austin, TX, with potential variations based on location

Benefits:

• Comprehensive health and wellness programs
• Paid time off
• Retirement planning options

Working Hours: Standard 40-hour workweek with hybrid flexibility

ASSUMPTION: Compensation reflects the seniority and strategic nature of the role, complemented by competitive benefits to attract top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development - Focus on mobile analytics and growth solutions

Company Size: 201-500 employees, offering a nimble environment with growth potential

Founded: 2014, with a strong record of innovation in digital marketing solutions

Company Description:

• Provider of enterprise SaaS solutions for seamless user experiences
• Trusted partner for world-class brands like Instacart and NBCUniversal
• Focused on impactful user journeys and intelligent marketing insights

Company Specialties:

• Deep Linking
• Mobile Analytics
• Attribution for mobile growth

Company Website: https://branch.io

ASSUMPTION: The company culture supports innovation and collaboration, making it an attractive choice for dynamic professionals.

📊 Role Analysis

Career Level: Senior management with a focus on strategic product outcomes

Reporting Structure: Reports directly to the VP of Product

Work Arrangement: Hybrid schedule aligned with Return to Office guidelines

Growth Opportunities:

• Potential for leadership development within growth-focused teams
• Opportunities to influence company-wide product strategies
• Chance to work with leading-edge mobile tech and analytics tools

ASSUMPTION: Role offers both leadership opportunity and a strategic impact on company growth, fostering professional development.

🌍 Location & Work Environment

Office Type: Modern office with collaborative spaces

Office Location(s): Austin, Texas, with headquarters in Mountain View, California

Geographic Context:

• Austin is known for a vibrant tech scene and startup ecosystem
• Cultural amenities and affordable living costs make it an attractive locale
• Frequent opportunities for professional networking in tech and marketing

Work Schedule: Hybrid schedule provides flexibility in working arrangements

ASSUMPTION: The company's office locations aim to enhance employee convenience and work-life balance, supporting both in-office and remote productivity.

💼 Interview & Application Insights

Typical Process:

• Initial phone screen with HR
• Technical interview with team leads
• Panel interview with cross-functional team members

Key Assessment Areas:

• Problem-solving and analytical skills
• Growth strategy development
• Ability to lead and execute product initiatives

Application Tips:

• Highlight experience in user acquisition and growth strategies
• Showcase successful A/B testing case studies
• Demonstrate leadership and collaborative project experiences

ATS Keywords: Product Management, Growth Strategies, A/B Testing, Mobile Analytics

ASSUMPTION: A structured multi-step interview process aims to evaluate both technical competence and cultural fit within Branch's collaborative teams.

🛠️ Tools & Technologies

• Mobile Analytics Platforms
• A/B Testing Tools
• Data Analysis Software

ASSUMPTION: Expected familiarity with industry-standard tools for analytics and testing, essential for executing growth strategies.

👔 Cultural Fit Considerations

Company Values:

• Take your shot – Encourages bold innovation
• Hustle with heart – Impact-driven work culture
• Crush it together – Emphatic teamwork for mutual success

Work Style:

• Inclusive and collaborative environment
• Focus on creativity and problem-solving
• Result-oriented with encouragement for taking initiatives

Self-Assessment Questions:

• Can you lead cross-functional teams to deliver results?
• How do you approach staying current with mobile growth trends?
• What is your experience with data-driven decision-making?

ASSUMPTION: The company prizes innovation and collaboration, fitting for professionals who thrive in dynamic environments and are entrepreneurial in spirit.

⚠️ Potential Challenges

• Adapting to fast-paced changes in the mobile ecosystem
• Balancing short-term wins with long-term strategic goals
• Driving engagement across diverse product lines
• Maintaining communication across remote and in-person teams

ASSUMPTION: The role demands a proactive approach to challenges prevalent in fast-evolving tech environments and an ability to pivot strategy when necessary.

📈 Similar Roles Comparison

• Typically requires superior strategic thinking compared to standard product roles
• Greater focus on analytics and data interpretation
• Increased emphasis on market-driven product growth

ASSUMPTION: This position is distinct for its growth emphasis within product management, demanding deeper analytics and market awareness.

📝 Sample Projects

• Launching a new user acquisition feature to increase customer base by 25%
• Optimizing app onboarding flow to improve conversion rates by 15%
• Implementing a cross-promotion strategy to enhance product engagement

ASSUMPTION: Projects focus on measurable growth outcomes, aligning with the core objectives of user engagement and monetization.

❓ Key Questions to Ask During Interview

• What are the current growth challenges the team is facing?
• How is success measured for growth initiatives within the company?
• What are the core metrics for driving user engagement and retention?
• What tools or platforms are primarily used in current A/B tests?
• How does the role contribute to the broader product team's objectives?

ASSUMPTION: These questions aim to provide candidates with insights into the strategic priorities and operational approaches of the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to showcase relevant portfolio case studies
• Be ready to discuss your experience with product-led growth
• Highlight experience with fast-paced collaborative environments
• Ensure your resume highlights relevant metrics-driven achievements

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.