Sr. Growth Product Manager

📌 Core Information

🔹 Job Title: Sr. Growth Product Manager

🔹 Company: Branch Metrics

🔹 Location: Denver, Colorado, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Growth Marketing

🔹 Date Posted: Mon Mar 31 2025 12:27:46 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving customer acquisition, engagement, and retention initiatives
• Creating and executing product vision for growth initiatives
• Collaborating with cross-functional teams to deliver high-impact experiments
• Tracking key performance indicators related to user acquisition, feature adoption, and revenue

ASSUMPTION: The role will emphasize enhancing user growth through strategic product management, given the company's focus on seamless user experiences and ROI maximization.

📋 Key Responsibilities

✅ Establish and execute the product vision for growth initiatives

✅ Drive features through the full lifecycle from ideation to iteration

✅ Build and prioritize the growth roadmap balancing quick wins with long-term goals

✅ Own KPIs that impact company goals focused on user acquisition and revenue

✅ Implement an experimentation framework to gather and act on insights

✅ Design and execute A/B tests for feature enhancement

✅ Analyze user behavior with mobile analytics tools

✅ Lead cross-functional teams in high-impact experiments execution

ASSUMPTION: Responsibilities will require a strong integration of analytical, strategic, and leadership skills to align with company goals.

🎯 Required Qualifications

Education: Bachelor’s Degree in Engineering, Business, Design, Psychology, Marketing, or equivalent; Advanced degree preferred

Experience: 7+ years of product management experience, with 5 years focused on growth and monetization

Required Skills:

• Product Management
• Growth Strategies
• A/B Testing

Preferred Skills:

• Advanced analytical skills
• Experience leading consumer-focused subscription apps

ASSUMPTION: Candidates should be adept at leveraging analytical skills to drive product growth initiatives.

💰 Compensation & Benefits

Salary Range: $160,000 - $180,000 in Denver, CO; varies by location

Benefits:

• Comprehensive health and wellness programs
• Paid time off
• Retirement planning options

Working Hours: Standard full-time hours with possible flexible arrangements

ASSUMPTION: Benefits aim to support employee well-being and financial security, tailored to individual needs.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development; leading in mobile SaaS solutions

Company Size: 201-500 employees—provides a close-knit, dynamic work environment

Founded: 2014; focused on innovative engagement solutions

Company Description:

• Pioneering digital world connections
• Employer of choice with award-winning recognition
• Partners with top-tier brands for user acquisition and retention

Company Specialties:

• Deep Linking
• Mobile Analytics
• Mobile Growth

Company Website: https://branch.io

ASSUMPTION: Branch's commitment to transformative digital solutions highlights its innovative and inclusive workplace culture.

📊 Role Analysis

Career Level: Senior Management level in product growth

Reporting Structure: Reports directly to the VP of Product

Work Arrangement: Primarily remote, based in Denver, CO

Growth Opportunities:

• Development of leadership skills
• Advancements in product management expertise
• Opportunities for strategic influence

ASSUMPTION: This role offers significant career development potential through direct leadership and strategic project execution.

🌍 Location & Work Environment

Office Type: Headquarters primarily in Mountain View, CA

Office Location(s): Denver, Colorado office base

Geographic Context:

• Denver offers a growing tech scene
• Access to outdoor recreational activities
• Cost of living aligned with national averages

Work Schedule: Flexible within a 40-hour workweek

ASSUMPTION: Denver's burgeoning digital ecosystem presents professional networking opportunities alongside a balanced lifestyle.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• Technical and behavioral interviews

Key Assessment Areas:

• Growth strategy formulation
• Leadership in cross-functional teams
• Analytical and data-driven decision making

Application Tips:

• Highlight product growth achievements
• Emphasize collaborative and leadership experiences
• Prepare examples of data analysis impact on product decisions

ATS Keywords: Product Management, Growth Strategies, A/B Testing, Data Analysis

ASSUMPTION: The interview process evaluates both technical and strategic competencies essential for successful product leadership.

🛠️ Tools & Technologies

• Mobile analytics tools
• A/B testing platforms
• Cross-functional collaboration software

ASSUMPTION: Familiarity with these tools will be crucial for executing growth-focused product management.

👔 Cultural Fit Considerations

Company Values:

• Take bold opportunities
• Prioritize meaningful outcomes
• Empathy and customer value delivery

Work Style:

• Collaborative team environment
• Results-driven approach
• Innovative and customer-centric focus

Self-Assessment Questions:

• How do you approach product management in a growth-centric role?
• Describe your experience with A/B testing and data analysis.
• What strategies do you use to drive customer engagement?

ASSUMPTION: The role demands a dynamic, results-oriented professional comfortable in a highly collaborative and innovative environment.

⚠️ Potential Challenges

• Balancing short-term and long-term growth initiatives
• Integrating cross-functional team insights
• Ensuring seamless user experiences across digital platforms
• Meeting aggressive growth targets

ASSUMPTION: Challenges likely stem from the need to harmonize diverse strategies and maintain a proactive approach to growth.

📈 Similar Roles Comparison

• More strategic influence than a standard Product Manager role
• Greater focus on data-driven decision-making
• Requires advanced leadership and collaboration skills

ASSUMPTION: This role significantly differs from similar positions by its strategic and growth emphasis, requiring a robust skill set.

📝 Sample Projects

• Launching a user acquisition feature with A/B testing
• Developing a predictive analytics dashboard for growth tracking
• Executing a retention strategy across multiple digital channels

ASSUMPTION: Example projects demonstrate the strategic breadth and technical depth involved in this role.

❓ Key Questions to Ask During Interview

• What has been the most successful growth initiative at Branch?
• How is success measured for the Sr. Growth Product Manager role?
• What key metrics should this role focus on?
• Can you describe the team dynamic for cross-functional projects?
• What does the support structure look like for this role?

ASSUMPTION: Understanding company strategy and metrics will be critical for aligning personal and professional goals within this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant growth and leadership experience
• Prepare a portfolio of past successful product strategies
• Complete any additional assessments provided by HR
• Engage in follow-up communications promptly for scheduling interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.