- Job Title: Sr. GSI Partner Marketing Manager, AWS Marketing, GSI
- Company: Amazon
- Location: Boston, MA; Arlington, VA; Seattle, WA; San Francisco, CA; San Jose, CA; New York, NY
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 28, 2025
- Experience Level: 5-10 years
- Remote Status: On-site or Hybrid
🚀 Job Overview
- Key aspects of this role include:
- Collaborating with Global Systems Integrators (GSIs) to develop and execute marketing programs.
- Managing a global budget and optimizing communication channels.
- Working closely with cross-functional teams to design and execute Partner Marketing programs worldwide.
- Managing external vendors and Account-Based Marketing initiatives.
- ASSUMPTION: This role requires a high level of collaboration, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
- ✅ Own, execute, track, and maximize outcomes for a global marketing initiative for key partners.
- ✅ Collaborate with AWS partners and joint marketing teams to execute programs, managing and optimizing a global budget.
- ✅ Continuously improve communication channels to ensure partners are aware of the full scope of AWS marketing resources and support.
- ✅ Manage external vendors to execute programs and achieve goals, including Account-Based Marketing initiatives.
- ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 5-10 years of experience in Partner Marketing, with a focus on cloud services and global system integrators.
- Required Skills:
- Proven experience in customer demand generation.
- Strong understanding of cloud architecture and the cloud landscape.
- Excellent communication skills, both written and verbal.
- Strong analytical and data-driven skills.
- Ability to handle multiple projects simultaneously and manage budgets.
- Proficiency in project management tools.
- Preferred Skills:
- Experience with cloud service providers and global system integrators.
- Familiarity with Amazon Web Services (AWS) and AWS marketing resources.
- Experience with Account-Based Marketing (ABM) strategies.
- ASSUMPTION: While not explicitly stated, a solid understanding of the tech industry and AWS services is crucial for this role.
💰 Compensation & Benefits
- Salary Range: $120,000 - $180,000 per year (based on industry standards for a Sr. Marketing Manager role with 5-10 years of experience in the tech industry)
- Benefits:
- Comprehensive health, dental, and vision insurance.
- 401(k) matching.
- Generous paid time off.
- Tuition reimbursement.
- Employee discounts on Amazon products.
- Working Hours: Full-time, with a flexible work schedule and the option to work remotely.
- ASSUMPTION: Salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
- Industry: Amazon operates in the e-commerce and cloud computing industries.
- Company Size: 10,001+ employees (Enterprise-level)
- Founded: 1994 (as an online bookstore; expanded into cloud computing with AWS in 2006)
- Company Description: Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. It is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Company Specialties: E-commerce, Retail, Operations, Internet, Cloud Computing, and Artificial Intelligence.
📊 Role Analysis
- Career Level: Mid-level to Senior-level marketing role with potential for growth into management or leadership positions.
- Reporting Structure: This role reports directly to the AWS Marketing team and works closely with Global and Regional Partner Marketing Teams, Product Marketing, and the Partner Sales and Solution Architect organization.
- Work Arrangement: On-site or Hybrid (with the option to work remotely)
- Growth Opportunities:
- Potential to move into management or leadership roles within the AWS Marketing team.
- Opportunities to work on high-impact projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
- Office Type: Corporate office environment with open-plan workspaces and dedicated meeting rooms.
- Office Location(s): Boston, MA; Arlington, VA; Seattle, WA; San Francisco, CA; San Jose, CA; New York, NY
- Geographic Context:
- Boston, MA: Tech hub with a high concentration of startups and established tech companies.
- Arlington, VA: Part of the Washington D.C. metropolitan area, with a strong presence of government contractors and consulting firms.
- Seattle, WA: Home to Amazon's headquarters, with a thriving tech industry and a high cost of living.
- San Francisco, CA: A major tech hub with a high cost of living and a competitive job market.
- San Jose, CA: Located in the heart of Silicon Valley, with a high concentration of tech companies and startups.
- New York, NY: A global financial and cultural hub with a diverse range of industries and a competitive job market.
- Work Schedule: Standard full-time work schedule, with the option to work remotely.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening.
2. Phone or video screen with the hiring manager.
3. On-site or virtual interview with the AWS Marketing team and potential stakeholders.
4. Final round interview with the hiring manager and/or director.
- Key Assessment Areas:
- Marketing strategy and program development.
- Budget management and optimization.
- Cross-functional collaboration and stakeholder management.
- Communication skills and presentation abilities.
- Application Tips:
- Tailor your resume and cover letter to highlight your experience with cloud services, global system integrators, and marketing program development.
- Be prepared to discuss your understanding of AWS services and marketing resources.
- Research Amazon's company culture and values to demonstrate your fit with the organization.
🛠️ Tools & Technologies
- AWS Marketing Platform (AMP)
- Salesforce
- Marketo
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, JIRA, Trello)
👔 Cultural Fit Considerations
- Company Values: Customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Work Style: Fast-paced, collaborative, and innovative. Amazon values employees who are customer-obsessed, detail-oriented, and able to thrive in a dynamic environment.
- Self-Assessment Questions:
- How do you demonstrate customer obsession in your daily work?
- How have you driven innovation in your previous roles?
- How do you prioritize and manage multiple projects simultaneously?
⚠️ Potential Challenges
- Challenge 1: The fast-paced and dynamic nature of Amazon's work environment may require employees to adapt quickly to changing priorities and tight deadlines.
- Challenge 2: The competitive job market in tech hubs like San Francisco, San Jose, and New York may make it difficult to attract and retain top talent.
- Challenge 3: The global nature of this role may require employees to work with partners and stakeholders across different time zones and cultures.
- Challenge 4: The high cost of living in tech hubs like San Francisco, San Jose, and New York may present financial challenges for some employees.
📈 Similar Roles Comparison
- Comparison point 1: This role differs from traditional marketing manager roles in its focus on partner marketing and collaboration with global system integrators.
- Comparison point 2: The tech industry-specific context requires a strong understanding of cloud architecture and AWS services.
- Comparison point 3: Career paths in Amazon's AWS Marketing team may differ from those in other marketing organizations, with opportunities for growth into management or leadership positions.
📝 Sample Projects
- Developing and executing a global marketing campaign for a key AWS partner, managing a budget of $500,000 and optimizing communication channels to maximize partner engagement.
- Collaborating with the Product Marketing team to create targeted content for AWS partners, highlighting the benefits of AWS services and driving partner adoption.
- Managing an external vendor to execute an Account-Based Marketing (ABM) initiative, targeting a list of strategic accounts and driving revenue growth.
❓ Key Questions to Ask During Interview
- Question 1: Can you describe the most successful marketing program you've developed and executed for a cloud service provider or global system integrator?
- Question 2: How do you prioritize and manage multiple projects simultaneously, and how do you ensure that you're delivering on your key objectives?
- Question 3: How do you approach building and maintaining strong relationships with partners and stakeholders, especially when working across different time zones and cultures?
- Question 4: How do you stay up-to-date with industry trends and AWS service updates, and how do you incorporate this knowledge into your marketing strategies?
- Question 5: How do you approach working in a fast-paced, dynamic environment, and how do you ensure that you're delivering high-quality work under tight deadlines?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://www.amazon.jobs/en/jobs/2994886).
- Tailor your resume and cover letter to highlight your experience with cloud services, global system integrators, and marketing program development.
- Prepare for your interview by researching Amazon's company culture and values, and practicing your responses to common marketing and behavioral interview questions.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
