📌 Core Information
🔹 Job Title: Sr. Industry Marketing Manager – National Government
🔹 Company: Esri
🔹 Location: Redlands, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing campaigns for various industries and audiences
- Collaborating with cross-functional teams to ensure successful delivery of campaigns
- Managing campaign activity reports and ROI analytics
- Proactively identifying and resolving campaign risks and issues
- Partnering with global marketing and business development teams to create aligned marketing plans
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration. The ideal candidate will have a strong background in B2B marketing and a deep understanding of campaign strategy and marketing channels.
📋 Key Responsibilities
✅ Develop, execute, and measure industry marketing campaigns, defining tactics from start to finish
✅ Provide industry-appropriate business writing skills and marketing expertise to lead the development of campaign plans and marketing assets
✅ Leverage marketing analytics and reporting platforms to determine campaign success criteria; manage campaign activity reports and ROI analytics
✅ Effectively manage tactics and communications with cross-functional stakeholders to prioritize and lead high impact campaigns aligned with sector and company goals
✅ Proactively work with internal and external customers to identify, resolve, and escalate campaign risks and issues hindering delivery of tactics
✅ Develop strong partnerships with global marketing and business development teams to create strategically aligned marketing plans
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, multitasking, and the ability to manage shifting priorities.
🎯 Required Qualifications
Education: Bachelor's in marketing, business, or a related field
Experience: 5+ years of marketing experience within business-to-business and/or business-to-consumer fields, preferably marketing to business professionals in related industries
Required Skills:
- Excellent verbal communication and writing skills for internal and external audiences
- Highly organized, strongly self-motivated, and the ability to multi-task activities with shifting priorities
- Knowledgeable to strong understanding of CRM, social media platforms, business intelligence, and project management processes
- Demonstrated ability to coordinate matrixed resources and drive measurable results
- Ability to travel domestically and internationally as needed
Preferred Skills:
- Previous experience and proven success developing and executing marketing campaigns showcasing strategic, innovative, and data driven thinking
- Strong decision-making, problem resolution, and creative thinking skills
- Ability to translate technically complex concepts into simple and compelling messages that effectively communicate business value
- Knowledge of GIS applications in related industries
- Master’s in marketing, business, or a related field
ASSUMPTION: While a master's degree is preferred, a bachelor's degree with relevant experience may be considered.
💰 Compensation & Benefits
Salary Range: $83,200 - $135,200 USD (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Medical
- Dental
- Vision
- Life Insurance
- 401(k)
- Profit-sharing
- Minimum accrual of 80 hours of vacation leave
- Twelve paid holidays throughout the calendar year
- Opportunities for personal and professional growth
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Geographic Information System (GIS) software
Company Size: 5,001-10,000 employees. This size allows for diverse opportunities and a broad range of expertise within the organization.
Founded: 1969. Esri has a rich history and extensive experience in the GIS industry.
Company Description:
- Esri is the global market leader in geographic information system (GIS) software, location intelligence, and mapping.
- Since 1969, Esri has supported customers with geographic science and geospatial analytics, what they call "The Science of Where."
- Esri takes a geographic approach to problem-solving, brought to life by modern GIS technology.
Company Specialties:
- GIS
- Geographic information systems
- Software
- Geospatial analysis
- Geography
- Web mapping
- Place
- Location analytics
- Demographics
- 3D
- Site selection
- Government
- IoT
- Training
- Location intelligence
- Smart cities
- Geodesign
- And Mapping
Company Website: https://www.esri.com/
ASSUMPTION: Esri is a well-established company with a strong reputation in the GIS industry. They value innovation, collaboration, and customer success.
📊 Role Analysis
Career Level: Senior level. This role offers the opportunity to lead strategic marketing campaigns and influence cross-functional teams.
Reporting Structure: This role reports directly to the National Government Industry Solutions marketing team and collaborates with various internal stakeholders.
Work Arrangement: On-site. The role requires regular on-site presence for collaboration and communication with the team and stakeholders.
Growth Opportunities:
- Progression to a management or leadership role within the marketing department
- Expanding expertise in GIS applications and related industries
- Potential to work on international campaigns and gain global experience
ASSUMPTION: This role offers significant growth potential for the right candidate, given Esri's size and the diverse nature of its client base.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 380 New York St., Redlands, CA 92373, US
Geographic Context:
- Redlands is located in Southern California, offering a pleasant Mediterranean climate and a mix of urban and suburban living
- The area is known for its educational institutions, cultural attractions, and outdoor recreation opportunities
- Redlands is conveniently located near major transportation hubs, making it easily accessible
Work Schedule: Full-time, with flexible hours to accommodate project demands and team collaboration
ASSUMPTION: The work environment at Esri's headquarters is designed to foster collaboration, innovation, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and other stakeholders
- Final interview with the director of the National Government Industry Solutions marketing team
Key Assessment Areas:
- Campaign strategy and execution
- Cross-functional collaboration and communication
- Problem-solving and decision-making skills
- Cultural fit and alignment with Esri's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Esri's mission and the role's requirements
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Research Esri's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Marketing strategy, campaign execution, cross-functional collaboration, GIS, location intelligence, business writing, stakeholder management, project management, marketing analytics
ASSUMPTION: Esri uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume can help your application get noticed.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Business intelligence tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- GIS software (e.g., ArcGIS, QGIS)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer success
- Integrity
- Balance
- Respect
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and responsive to changing priorities
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable managing multiple projects with shifting priorities?
- Can you effectively communicate complex ideas to both technical and non-technical stakeholders?
- Do you have a strong commitment to customer success and delivering results?
ASSUMPTION: Esri values candidates who are passionate about their work, committed to customer success, and eager to collaborate with a diverse team.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously with shifting priorities
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and GIS technology advancements
- Occasional travel requirements for domestic and international campaigns
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique in its focus on national government industry solutions and cross-cutting initiatives
- Compared to other marketing roles, this position requires a strong understanding of GIS applications and their relevance to various industries
- Career progression may involve moving into a management or leadership role within the marketing department or expanding expertise into other areas of the business
ASSUMPTION: While this role shares similarities with other marketing positions, its focus on national government industry solutions and GIS applications sets it apart.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote Esri's GIS software to national government agencies
- Creating and managing a social media strategy to increase brand awareness and engagement among key industry influencers
- Conducting market research and analysis to identify trends and opportunities in the national government GIS market
ASSUMPTION: These sample projects illustrate the strategic, innovative, and data-driven approach required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the National Government Industry Solutions marketing team?
- How does this role contribute to Esri's overall mission and strategic goals?
- What are the most significant challenges facing the national government GIS market, and how can this role address them?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Esri support work-life balance for its employees?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills, emphasizing campaign strategy, execution, and results
- Write a compelling cover letter that demonstrates your understanding of Esri's mission and the role's requirements
- Prepare examples of successful marketing campaigns you've led, focusing on strategy, execution, and results
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
