📌 Core Information
🔹 Job Title: Senior Industry Solutions Marketing Manager - Technology
🔹 Company: ServiceNow
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing industry-specific messaging and content for the Technology Provider industry
- Collaborating with cross-functional teams to drive pipeline and revenue growth
- Serving as a spokesperson for ServiceNow's industry solutions
- Measuring and optimizing the performance of marketing initiatives
ASSUMPTION: This role requires a strategic mindset and strong communication skills to effectively collaborate with various teams and stakeholders.
📋 Key Responsibilities
✅ Create industry-specific messaging, positioning, and content that clearly articulates ServiceNow's value to software, hardware, cloud, and SaaS companies
✅ Serve as a spokesperson for the Technology Provider industry solutions, with strong subject matter expertise on market trends and opportunities
✅ Contribute to integrated marketing strategies tailored to the Technology Provider industry and priority solutions, aligned to key personas and growth plays
✅ Lead the creation of sales enablement content, such as pitch decks, industry narratives, competitive positioning, and customer stories
✅ Collaborate with global demand gen teams to fuel pipeline through targeted programs and campaigns
✅ Support key industry events, webinars, and partner activations to build awareness and drive engagement
✅ Measure and report on the effectiveness of industry marketing initiatives, optimizing for performance and ROI
ASSUMPTION: This role involves a mix of strategic planning, content creation, and campaign execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 12+ years of B2B marketing experience, with at least 5 years focused on the Technology Provider industry
Required Skills:
- Proven success in developing high-quality content and campaigns that drive pipeline and revenue in a complex sales environment
- Strong understanding of enterprise buying cycles, go-to-market motions, and persona-based messaging
- Strategic thinker with the ability to translate market insight into actionable marketing plans
- Exceptional people and project management skills to interact with staff, colleagues, cross-functional teams, and third parties
- Comfortable operating in a fast-paced, high-growth environment with a strong bias for action
- Strong written and oral communication skills
- Positive energy and can-do mindset
- Must be comfortable with social media and community participation
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the Technology Provider industry and a proven track record of driving marketing success in a complex environment are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $146,400 - $256,200 (base pay) plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.
Benefits:
- Health Plans, including flexible spending accounts
- 401(k) Plan with company match
- ESPP
- Matching donations
- Flexible time away plan and family leave programs
Working Hours: Full-time, up to 25% travel
ASSUMPTION: The salary range provided is a guideline and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 2004
Company Description:
- ServiceNow is a global market leader in digital workflows, transforming how work gets done
- Their cloud-based platform and solutions help digitize and unify organizations
- ServiceNow serves over 8,100 customers, including 85% of the Fortune 500
Company Specialties:
- Service Management
- Enterprise Cloud
- Custom App Development
- Platform
- ITSM
- Security Operations
- Customer Service Management
- ITOM
- GRC
- HR Service Delivery
- Digitize workflows
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow's extensive experience and global presence provide a robust environment for professional growth and development.
📊 Role Analysis
Career Level: Senior-level marketing role with significant responsibility and influence
Reporting Structure: This role reports to the Senior Director of Industry Marketing and collaborates with various cross-functional teams
Work Arrangement: Remote OK, with up to 25% travel required
Growth Opportunities:
- Potential to expand industry focus and team leadership as the company grows
- Opportunities to work on high-impact projects and initiatives
- Access to professional development resources and training
ASSUMPTION: This role offers significant growth potential as ServiceNow continues to expand its industry focus and global presence.
🌍 Location & Work Environment
Office Type: Hybrid or remote, with an office location in Chicago, IL
Office Location(s): Twelve01West 176 North Racine Ave Suite 500, Chicago, IL 60607, United States
Geographic Context:
- Chicago, IL is a major metropolitan area with a diverse economy and cultural scene
- The office is located in the West Loop neighborhood, known for its vibrant dining and entertainment options
- The area offers easy access to public transportation and major highways
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The hybrid or remote work arrangement provides flexibility and work-life balance, while the office location offers access to a dynamic urban environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Senior Director of Industry Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and campaign management
- Cross-functional collaboration and stakeholder communication
- Data-driven decision making and performance optimization
Application Tips:
- Highlight relevant industry experience and marketing achievements in your resume
- Tailor your cover letter to emphasize your fit for the Technology Provider industry focus
- Prepare examples of industry-specific content and campaigns you've developed or managed
- Research ServiceNow's industry solutions and be ready to discuss how your experience aligns with their offerings
ATS Keywords: Technology Provider industry, B2B marketing, content development, campaign management, strategic planning, cross-functional collaboration, performance optimization
ASSUMPTION: The interview process is designed to assess candidates' strategic thinking, communication skills, and industry-specific knowledge.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is highly desirable for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Collaboration
- Innovation
- Performance
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision making
- Focus on results and continuous improvement
Self-Assessment Questions:
- How do you stay current with trends and developments in the Technology Provider industry?
- Describe your experience working with cross-functional teams to drive marketing campaigns and initiatives
- How do you approach measuring and optimizing the performance of marketing programs?
ASSUMPTION: ServiceNow values candidates who are passionate about their industry, collaborative, and committed to driving results through data-driven insights.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Balancing strategic planning with day-to-day campaign execution
- Collaborating effectively with remote team members and stakeholders
- Keeping up with industry trends and market changes in the Technology Provider sector
ASSUMPTION: These challenges can be mitigated through strong organizational skills, effective communication, and a proactive approach to staying informed about industry developments.
📈 Similar Roles Comparison
- This role focuses specifically on the Technology Provider industry, whereas similar roles may have a broader industry focus or be more specialized in a specific sub-segment
- ServiceNow's global presence and extensive industry solutions portfolio provide a broader platform for growth and impact compared to smaller or more niche organizations
- Career progression may involve expanding industry focus or moving into a leadership role within the marketing organization
ASSUMPTION: This role offers a unique combination of industry-specific focus, global scale, and opportunities for growth and development.
📝 Sample Projects
- Developing a comprehensive content strategy for a major industry event, including keynote presentations, breakout sessions, and customer success stories
- Launching a targeted account-based marketing (ABM) campaign to drive pipeline and revenue growth within a specific sub-segment of the Technology Provider industry
- Collaborating with product marketing to create industry-specific messaging and positioning for a new product release, including customer case studies and competitive battle cards
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing organization and industry marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does ServiceNow support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the Technology Provider industry, and how does ServiceNow address these challenges?
- How does the company approach measuring and optimizing the performance of industry marketing initiatives?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant industry experience and marketing achievements
- Write a cover letter emphasizing your fit for the Technology Provider industry focus and alignment with ServiceNow's industry solutions
- Prepare examples of industry-specific content and campaigns you've developed or managed
- Follow up with the recruiter after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
