🔹 Job Title: Sr. Influencer Manager
🔹 Company: DEPT®
🔹 Location: United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🚀 Job Overview
🔹 Key Responsibilities:
- Design, execute, and lead influencer strategies and campaigns for clients
- Manage relationships with social media creators
- Collaborate with creative, production, and analytics teams
- Lead talent sourcing, outreach, and negotiations
- Manage project timelines and budgets
- Mentor and manage influencer coordinators
🔹 Assumption: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in influencer marketing or a related field is crucial for success in this role.
📋 Key Responsibilities
🔹 Client Engagement and Management:
- Work directly with senior clients to understand their vision and needs for influencer marketing programs
- Advise and consult with account/project management teams on level of effort for new business
- Present DEPT®'s creator & influencer offering to new prospects
- Partner with production and creative teams to infuse creator thinking into overarching concepts and pitches
- Own and author talent recap reports for clients
🔹 Outreach and Talent Sourcing:
- Collaborate on creative brief creation for talent
- Brief talent on specific projects and answer any questions
- Source new, diverse, and innovative creators
- Present casting recommendations to brands based on data and creative strategy
- Manage initial outreach and ongoing communication
- Maintain positive and communicative relationships
- Maintain internal talent databases and trackers
- Establish and maintain relationships with key talent agencies and talent managers
🔹 Project Management:
- Coordinate all final deliveries and manage timelines efficiently
- Distribute all necessary briefs
- Client facing communication
- Organize all legal and financial paperwork
🔹 Team Management & Mentorship:
- Responsible for career development for at least one coordinator
- Work with senior team members to discuss team growth and new hires
- Mentorship of junior team members
- Create coalitions across departments and define ways of working
- Constantly think of ways to improve processes
- Identify trainings for junior team members to learn and grow
🔹 Third Party Management:
- Develop and update roster of preferred talent and partnerships
- Distribute contracts and manage talent negotiations
- Frequent communication with legal teams
- Develop and maintain relationships with key talent agencies and representatives
🔹 Finance Management:
- Distribute budgets accordingly across campaigns
- Act as a mediator between legal and talent management
- See through the invoicing process
🔹 Assumption: This role requires strong organizational skills, attention to detail, and the ability to multitask and manage multiple projects simultaneously. Experience with measurement tools like CreatorIQ and Tagger is beneficial.
🎯 Required Qualifications
🔹 Education:
- Bachelor's degree in Marketing, Advertising, Communications, or a related field (or equivalent experience)
🔹 Experience:
- At least 4+ years of work experience in casting, influencer marketing, or a related social media field
- Knowledge of all major social platforms (TikTok, Meta, YouTube, Pinterest, Twitter, Snapchat)
- Experience working in a marketing, advertising, or talent agency setting
- Experience working directly with clients and brands
- Experience navigating creator partnerships
- Extensive experience casting and vetting creators
- Experience working in a social media based role
- Familiarity with contracts or legal communication
- Strong communication skills
- Knowledge of the expanding creator landscape
- Knowledge of creator and influencer performance benchmarks and metrics
- Experience managing production elements of an influencer or creator campaign
- Experience managing and coordinating projects in a fast-paced environment
- Experience working on international campaigns and sourcing and working with non-US-based talent
- Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
- Basic knowledge/understanding of measurement tools (CreatorIQ and Tagger)
- Experienced in owning and managing talent budgets and pricing strategies
🔹 Preferred Qualifications:
- Experience working with non-profit organizations or on cause-related campaigns
- Familiarity with DEPT®'s proprietary tools and platforms
- Experience working with remote teams
🔹 Assumption: Candidates should have a proven track record in influencer marketing, strong leadership skills, and the ability to work effectively in a fast-paced, collaborative environment.
💰 Compensation & Benefits
🔹 Salary Range:
- Salt Lake City, UT: $83,700 - $120,000 USD
- Denver, CO: $87,100 - $120,000 USD
- Atlanta, GA: $87,100 - $120,000 USD
- Chicago, IL: $95,100 - $120,000 USD
- Boston, MA; Newburyport, MA: $95,100 - $120,000 USD
- New York, NY: $95,100 - $120,000 USD
- San Diego, CA; Los Angeles, CA: $95,100 - $120,000 USD
🔹 Benefits:
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
🔹 Assumption: The salary range is based on a 40-hour workweek and leveling. DEPT® is flexible and considers relevant experience, expertise, physical location, and organizational impact when determining compensation.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Advertising Services
🔹 Company Size: 1,001-5,000 employees
🔹 Founded: 2008
🔹 Company Description: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Our team of 4,000+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. We are committed to making a positive impact on the planet and since 2021 have been Climate Neutral and B Corporation certified.
🔹 Company Specialties: Digital Craftmanship, Campaigns, Social, Data Driven Marketing, B2B Marketing, Digital Marketing, Creativity, Technology, Strategy, Digital, Brand, Advertising, Design, Data, Intelligence, Organization, UX, Agency, Content, Digital Products, and AI
🔹 Company Website: [www.deptagency.com](http://www.deptagency.com)
🔹 Assumption: DEPT®'s large team size and global presence allow for diverse perspectives and opportunities for career growth. Their commitment to sustainability and positive impact on the planet demonstrates their dedication to responsible business practices.
📊 Role Analysis
🔹 Career Level: Mid-Senior Level (5-10 years)
🔹 Reporting Structure: This role reports directly to the Head of Influencer Marketing or a similar senior position within the agency.
🔹 Work Arrangement: This role is a hybrid position, requiring the employee to be on-site 3 days a week, with the remaining days worked remotely. The specific office location and schedule may vary based on the selected location.
🔹 Growth Opportunities:
- Mentoring and managing junior team members
- Collaborating with senior team members to discuss team growth and new hires
- Identifying trainings for junior team members to learn and grow
- Expanding DEPT®'s creator and influencer marketing offering
- Blending creative strategy with influencer marketing
🔹 Assumption: This role offers significant opportunities for career growth and development, both in terms of managing and mentoring junior team members and expanding DEPT®'s influencer marketing capabilities.
🌍 Location & Work Environment
🔹 Office Type: Hybrid (on-site 3 days a week)
🔹 Office Location(s):
- Salt Lake City, UT
- Denver, CO (322-325 Paras Trade Center, Gurgaon Faridabad Road, Haryana, Delhi, 122201, IN)
- Atlanta, GA
- Chicago, IL (One South Wacker, 1 S Wacker Dr #2250, Chicago, IL 60606, US)
- Boston, MA (35 India St, Boston, Massachusetts 02110, US)
- Newburyport, MA (20 Inn St, Newburyport, MA 01950, US)
- New York, NY
- San Diego, CA (350 Tenth Ave Suite 700, San Diego, CA 92101, US)
- Los Angeles, CA
🔹 Geographic Context:
- Salt Lake City, UT: Located in the northern part of Utah, known for its outdoor recreation and cultural attractions.
- Denver, CO: Situated in the South Platte River Valley, known for its urban lifestyle and cultural scene.
- Atlanta, GA: The capital of Georgia, known for its historic sites and vibrant music scene.
- Chicago, IL: The third most populous city in the United States, known for its iconic architecture and cultural institutions.
- Boston, MA: One of the oldest cities in the United States, known for its historic sites and educational institutions.
- Newburyport, MA: A small coastal city in Massachusetts, known for its maritime history and arts scene.
- New York, NY: The most populous city in the United States, known for its cultural, financial, and entertainment industries.
- San Diego, CA: A major city in California, known for its beaches, parks, and mild climate.
- Los Angeles, CA: The entertainment capital of the world, known for its film and television industry.
🔹 Work Schedule: The work schedule for this role is a hybrid arrangement, with employees expected to be on-site 3 days a week. The specific schedule may vary based on the selected location.
🔹 Assumption: DEPT®'s hybrid work arrangement allows for flexibility and work-life balance, while still fostering a collaborative and productive work environment.
💼 Interview & Application Insights
🔹 Typical Process:
- Submit application through the provided link
- Complete an initial phone or video screening
- Participate in multiple on-site or virtual interviews with various team members
- Complete a skills assessment or case study
🔹 Key Assessment Areas:
- Influencer marketing strategy and campaign development
- Client management and communication skills
- Project management and organizational skills
- Team leadership and mentorship abilities
- Knowledge of relevant industry trends and best practices
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of influencer marketing trends and strategies
- Demonstrate your ability to manage multiple projects and teams effectively
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
🔹 Assumption: DEPT®'s interview process is designed to assess candidates' skills, experience, and cultural fit for the role. They value candidates who can demonstrate a strong understanding of influencer marketing trends and strategies, as well as the ability to manage multiple projects and teams effectively.
🔹 Assumption: Familiarity with DEPT®'s proprietary tools and platforms, as well as industry-standard measurement tools like CreatorIQ and Tagger, is beneficial for success in this role.
👔 Cultural Fit Considerations
🔹 Company Values:
- Pioneering spirit
- Collaboration and teamwork
- Continuous learning and improvement
- Responsibility and sustainability
- Diversity, equity, and inclusion
🔹 Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and data-informed
- Innovative and forward-thinking
- Committed to sustainability and positive impact
🔹 Self-Assessment Questions:
- How do you align with DEPT®'s value of being a pioneer and driving innovation in influencer marketing?
- How do you approach working in a fast-paced, collaborative environment, and managing multiple projects simultaneously?
- How do you ensure that your work aligns with DEPT®'s commitment to sustainability and positive impact?
🔹 Assumption: DEPT®'s values and work style require candidates who are proactive, innovative, and committed to continuous learning and improvement. They also value candidates who are results-driven, data-informed, and able to work effectively in a fast-paced, collaborative environment.
⚠️ Potential Challenges
🔹 Challenges Specific to This Role:
- Managing multiple projects and teams simultaneously
- Keeping up with the fast-paced nature of influencer marketing trends and strategies
- Balancing client expectations with creator relationships and campaign deliverables
🔹 Challenges Specific to DEPT®:
- Working in a large, global organization with diverse teams and perspectives
- Maintaining a strong work-life balance in a hybrid work arrangement
- Adapting to DEPT®'s proprietary tools and platforms
🔹 Challenges Specific to the Work Arrangement:
- Balancing on-site and remote work responsibilities
- Communicating effectively with team members in a hybrid work environment
🔹 Challenges Specific to the Location:
- Adapting to the local culture and work environment in each selected location
🔹 Assumption: This role presents unique challenges related to managing multiple projects and teams, keeping up with industry trends, and balancing client expectations. Additionally, working in a large, global organization with diverse teams and perspectives may present unique challenges that require strong communication and collaboration skills.
📈 Similar Roles Comparison
🔹 Comparison Point 1 - How This Role Differs from Related Positions:
- This role focuses on influencer marketing strategy and campaign development, while related roles may focus more on execution or specific aspects of influencer marketing.
- This role requires strong leadership and management skills, while related roles may focus more on individual contributor responsibilities.
🔹 Comparison Point 2 - Industry-Specific Context:
- Influencer marketing is a rapidly evolving field, with new platforms and trends emerging constantly. This role requires candidates who can stay up-to-date with industry developments and adapt their strategies accordingly.
🔹 Comparison Point 3 - Career Path Comparison:
- This role offers significant opportunities for career growth and development, both in terms of managing and mentoring junior team members and expanding DEPT®'s influencer marketing capabilities.
🔹 Assumption: This role differs from related positions in its focus on strategy and leadership, as well as its requirement for strong management and communication skills. The industry-specific context and career path opportunities make this role unique and attractive to candidates looking to advance their careers in influencer marketing.
📝 Sample Projects
🔹 Project Example 1 - Specific to This Role:
- Developing and executing a comprehensive influencer marketing strategy for a major consumer brand, including casting, negotiation, and campaign management
🔹 Project Example 2 - Specific to the Industry:
- Collaborating with a team to create and execute an influencer marketing campaign for a new product launch, leveraging emerging social media platforms and trends
🔹 Project Example 3 - Specific to Reported Responsibilities:
- Managing a team to create and distribute talent recap reports for clients, highlighting campaign performance and key insights
🔹 Assumption: These project examples demonstrate the diverse responsibilities and challenges faced by a Sr. Influencer Manager at DEPT®, requiring strong leadership, management, and communication skills to succeed.
❓ Key Questions to Ask During Interview
🔹 Question 1 - Specific to Role Responsibilities:
- Can you describe a time when you successfully managed multiple influencer marketing campaigns simultaneously, and how you ensured each campaign's unique objectives were met?
🔹 Question 2 - Specific to Team Structure:
- How do you approach managing and mentoring junior team members, and how do you ensure their professional growth and development?
🔹 Question 3 - Specific to Company Culture:
- How do you embody DEPT®'s value of being a pioneer and driving innovation in your daily work, and how have you done so in previous roles?
🔹 Question 4 - Specific to Growth Opportunities:
- How do you see this role contributing to your long-term career growth and development, both within DEPT® and the broader influencer marketing industry?
🔹 Question 5 - Specific to Work Environment:
- How do you approach balancing on-site and remote work responsibilities in a hybrid work arrangement, and how do you ensure effective communication and collaboration with team members?
🔹 Assumption: These interview questions are designed to assess candidates' skills, experience, and cultural fit for the Sr. Influencer Manager role at DEPT®. They cover key aspects of the role, as well as DEPT®'s company culture and values.
📌 Next Steps for Applicants
🔹 To apply for this position:
- Submit your application through the provided link: [Apply Now](https://deptagency.com/careers/)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Follow up with DEPT® after submitting your application, inquiring about next steps in the interview process
🔹 Concrete preparation steps related to resume customization:
- Highlight your experience in influencer marketing, social media, and client management
- Quantify your achievements and the impact you've made in previous roles
- Tailor your resume to include relevant keywords from the job description
🔹 Concrete preparation step related to cover letter:
- Explain why you are interested in this role and how your skills and experience make you a strong fit
- Describe how you align with DEPT®'s values and company culture
- Address any specific requirements or qualifications mentioned in the job description
🔹 Concrete preparation step related to portfolio/examples (if applicable):
- Prepare examples of your work that demonstrate your skills and experience in influencer marketing
- Tailor your portfolio to highlight the specific skills and qualifications required for this role
🔹 Follow-up recommendation with timeline:
- Follow up with DEPT® one week after submitting your application, inquiring about next steps in the interview process
- If you haven't heard back after two weeks, follow up again to express your continued interest in the role
🔹 Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
