📌 Core Information
🔹 Job Title: Senior Influencer Marketing Manager
🔹 Company: Tombras
🔹 Location: Knoxville or Atlanta
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: 2025-04-26
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day influencer efforts for clients
- Collaborating with cross-functional teams to create influencer campaigns
- Monitoring digital media landscape and educating internal peers and clients
- Proactively building relationships with content creators and influencers
ASSUMPTION: This role requires a self-starter with strong project management and organizational skills, as well as the ability to communicate effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
✅ Lead influencer/content creator POVs for internal and client needs
✅ Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
✅ Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc.
✅ Conduct outreach and build relationships with known agencies, managers, etc.
✅ Contribute to creating unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals
✅ Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment
✅ Manage outreach initiatives and content creator deals
✅ Collaborate with business affairs team to review contracts and talent agreements, as well as in-house creatives, community managers, brand strategists, project managers, account teams, and analysts
✅ Research and apply insights, data and statistics to support creative & strategy
✅ Execute and manage Influencer campaigns from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
✅ Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more
ASSUMPTION: This role involves a high level of multitasking and requires the ability to work quickly and efficiently under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in social media and influencer management, strategy and content creation
Required Skills:
- Excellent written and verbal communication skills
- Experience with social media platform intricacies, analytics and reporting tools
- Highly organized with the ability to multi-task and work quickly and efficiently under pressure
- Ability to work collaboratively with cross-functional teams
- Ability to proofread content for grammatical accuracy and maintain style consistency across pieces
- Strong communication skills to ensure ideas are presented effectively and coherently, and to correspond with external partners on an ongoing basis
- Passion for connecting brands to real people in real-time, all the time
- Passion for current and emerging social media platforms, trends, and best practices
- Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously
- Experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture
- An attitude of positivity, adaptability, curiosity, and exploration
Preferred Skills:
- Experience working with CPG brands
ASSUMPTION: A background in influencer marketing and a strong understanding of social media platforms are essential for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Senior Influencer Marketing Manager with 2-5 years of experience in the United States)
Benefits:
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
Working Hours: Full-time, typically 40 hours per week. May require occasional overtime, travel, and working on weekends as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 201-500 employees
Founded: 1946
Company Description:
- Tombras is a 450+ person, full-service agency with a digital mindset
- One of the top independent agencies in North America
- United by the philosophy: Connecting Data & Creativity for Business Results.®
Company Specialties:
- Branding
- Marketing
- Advertising
- Digital
- Media
- Public Relations
- Social Media
- Direct Marketing
- Mobile
- and Search Engine Optimization
Company Website: http://www.tombras.com
ASSUMPTION: Tombras is a well-established agency with a strong reputation in the advertising and marketing industry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Associate Director of Influencer Marketing
Work Arrangement: On-site, with the option to work in either Knoxville or Atlanta
Growth Opportunities:
- Potential to move into a leadership role within the influencer marketing team
- Opportunities to work on a variety of client campaigns and expand industry knowledge
- Chance to contribute to the growth and evolution of Tombras' influencer marketing practice
ASSUMPTION: This role offers opportunities for career growth and development within the influencer marketing team and the agency as a whole.
🌍 Location & Work Environment
Office Type: Modern, downtown locations in Knoxville and Atlanta
Office Location(s): 620 S Gay St, Knoxville, TN 37902, US and 1776 Peachtree St NW, Atlanta, Georgia 30309, US
Geographic Context:
- Knoxville: A medium-sized city in Tennessee with a growing tech and startup scene
- Atlanta: A large, diverse city in Georgia with a thriving arts and culture scene
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work and adjusted hours as needed
ASSUMPTION: The work environment at Tombras is collaborative and supportive, with a focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the influencer marketing team
- Final interview with the agency's leadership team
Key Assessment Areas:
- Communication and presentation skills
- Understanding of influencer marketing trends and best practices
- Problem-solving and strategic thinking
- Ability to work collaboratively and manage multiple projects simultaneously
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on in the past
- Research Tombras' clients and be prepared to discuss how you would approach their influencer marketing needs
ATS Keywords: Influencer Marketing, Social Media, Project Management, Communication, Campaign Management, Brand Strategy, Content Creation, Analytics, Team Leadership
ASSUMPTION: The application process at Tombras is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, TikTok, YouTube)
- Influencer marketing software (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Connectivity: We believe in the power of connection – between people, ideas, and brands
- Creativity: We foster an environment where creativity is encouraged and celebrated
- Curiosity: We embrace a culture of continuous learning and exploration
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and pivot as needed
- Results-driven: We focus on delivering measurable results for our clients
Self-Assessment Questions:
- How do you align with Tombras' core values of connectivity, creativity, and curiosity?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach problem-solving and strategic thinking in your current role?
ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Tombras' core values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Working with external partners and influencers, requiring strong communication and negotiation skills
- Occasional travel and working on weekends as needed
ASSUMPTION: This role may present challenges related to time management, adaptability, and communication with external partners.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on influencer relationships and content creation
- Influencer marketing is a growing and evolving field, with new platforms and trends emerging regularly
- This role offers opportunities for career growth and development within the influencer marketing team and the agency as a whole
ASSUMPTION: This role is unique within the agency and requires a specific set of skills and experiences.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a CPG brand, including research, outreach, negotiation, and management
- Creating and presenting a comprehensive influencer marketing strategy for a new client, including audience insights, channel mix, and content tactics
- Managing a team of influencer marketing specialists, providing feedback, setting goals, and fostering a positive team culture
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall influencer marketing strategy for the agency?
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does Tombras support the professional development and growth of its employees?
- What is the team structure and dynamic within the influencer marketing department?
- How does Tombras approach work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful influencer marketing campaigns you've worked on in the past
- Research Tombras' clients and be prepared to discuss how you would approach their influencer marketing needs
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
