📌 Core Information
🔹 Job Title: Senior Influencer Marketing Manager
🔹 Company: Tombras
🔹 Location: Knoxville, TN & Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: Mid-Senior level (2+ years)
🔹 Remote Status: On-site (Knoxville or Atlanta)
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day influencer efforts for clients across multiple brands
- Collaborating with cross-functional teams to create world-class influencer campaigns
- Monitoring digital media and influencer landscape to educate internal peers and clients
- Building and maintaining relationships with content creators and influencers
- Executing and managing influencer campaigns from briefing to launch
ASSUMPTION: This role requires a self-starter with strong project management, organizational, and communication skills. Experience working with CPG brands is a bonus.
📋 Key Responsibilities
✅ Manage day-to-day influencer efforts for clients, working closely with team leadership, other agency departments, and external partners to create world-class influencer campaigns
✅ Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis
✅ Lead influencer/content creator POVs for internal and client needs, continuously exploring new social platforms, functionalities, and emerging talent to drive innovation in the space across categories
✅ Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc., and conduct outreach to build relationships with known agencies, managers, etc.
✅ Contribute to creating unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals, and research and recommend creators to bring to life content creator campaigns/activations and meet client goals
✅ Manage outreach initiatives and content creator deals, collaborate with business affairs team to review contracts and talent agreements, and execute and manage influencer campaigns from briefing to launch, including client communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in social media and influencer management, strategy, and content creation
Required Skills:
- Excellent written and verbal communication skills
- Experience with social media platform intricacies, analytics, and reporting tools
- Highly organized with the ability to multi-task and work quickly and efficiently under pressure
- Ability to work collaboratively with cross-functional teams
- Strong project management and organizational skills
- Ability to proofread content for grammatical accuracy and maintain style consistency across pieces
- Strong communication skills to ensure ideas are presented effectively and coherently, and to correspond with external partners on an ongoing basis
- Passion for connecting brands to real people in real-time, all the time
- Passion for current and emerging social media platforms, trends, and best practices
Preferred Skills:
- Experience working with CPG brands
- Experience managing and leading a team
ASSUMPTION: Candidates with experience in influencer marketing, social media management, and project management are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on experience level and industry standards)
Benefits:
- Unlimited PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
Working Hours: Full-time (40 hours/week), with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level influencer marketing manager role. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 1946
Company Description:
- Tombras is a 450+ person, full-service agency with a digital mindset
- One of the top independent agencies in North America
- United by the philosophy: Connecting Data & Creativity for Business Results.®
Company Specialties:
- Branding
- Marketing
- Advertising
- Digital
- Media
- Public Relations
- Social Media
- Direct Marketing
- Mobile
- and Search Engine Optimization
Company Website: http://www.tombras.com
ASSUMPTION: Tombras is an established agency with a strong reputation in the advertising industry, offering a comprehensive range of services to its clients.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Associate Director of Influencer Marketing
Work Arrangement: On-site (Knoxville or Atlanta)
Growth Opportunities:
- Potential to grow into a leadership role within the influencer marketing team
- Opportunities to work on high-profile campaigns for well-known brands
- Chance to contribute to the evolution of Tombras' influencer marketing practice
ASSUMPTION: This role offers opportunities for professional growth and development within the agency.
🌍 Location & Work Environment
Office Type: Modern, downtown locations in Knoxville, TN, and Atlanta, GA
Office Location(s): 620 S Gay St, Knoxville, TN 37902, US & 1776 Peachtree St NW, Atlanta, Georgia 30309, US
Geographic Context:
- Knoxville: A vibrant city in East Tennessee, known for its rich history, outdoor activities, and growing tech scene
- Atlanta: A major metropolitan area in Georgia, known for its diverse culture, thriving arts scene, and bustling business community
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for occasional overtime)
ASSUMPTION: Both office locations offer a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the influencer marketing team
- Final interview with the agency's leadership team
Key Assessment Areas:
- In-depth knowledge of social media platforms and influencer marketing trends
- Strong communication and presentation skills
- Ability to manage multiple projects and meet deadlines
- Cultural fit with Tombras' values and work environment
Application Tips:
- Highlight relevant experience and achievements in influencer marketing and social media management
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful influencer marketing campaigns you've worked on, demonstrating your ability to drive results
ATS Keywords: Influencer Marketing, Social Media Management, Project Management, Campaign Management, Content Creation, Brand Strategy, Cross-Functional Teams, Client Communication, Industry Trends, Analytics, Reporting
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their approach to influencer marketing and campaign management in the interview process.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (Upfluence, Grin, BrandSnob, etc.)
- Project management tools (Asana, Trello, Monday.com, etc.)
- Analytics and reporting tools (Google Analytics, Sprout Social, Hootsuite, etc.)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Connecting Data & Creativity for Business Results.®
- Collaboration
- Curiosity
- Courage
- Craftsmanship
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and professional development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in influencer marketing?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you prioritize your tasks?
- How do you approach building and maintaining relationships with content creators and influencers?
ASSUMPTION: Applicants should be prepared to discuss their alignment with Tombras' values and work style during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Building and maintaining relationships with a diverse range of content creators and influencers
- Occasional overtime and working on weekends to meet campaign deadlines
ASSUMPTION: Applicants should be prepared to discuss how they would overcome these challenges in the role.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position requires a strong focus on project management and collaboration with cross-functional teams
- Tombras' size and industry focus offer opportunities to work on a wide range of campaigns for well-known brands
- Career path opportunities within the agency may vary depending on the company's growth and expansion
ASSUMPTION: Applicants should research similar roles at other agencies to better understand the unique aspects of this opportunity at Tombras.
📝 Sample Projects
- Managing an influencer campaign for a CPG brand, from initial concept to final delivery and reporting
- Conducting a comprehensive analysis of the influencer marketing landscape for a specific industry or category
- Developing and presenting a strategic influencer marketing plan for a new client, incorporating data-driven insights and innovative campaign ideas
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they would approach these tasks in the role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does Tombras support the professional growth and development of its employees?
- What opportunities are there for collaboration with other departments and teams within the agency?
- How does Tombras approach measuring the success of influencer marketing campaigns, and what tools do they use for analytics and reporting?
- What is the team's approach to work-life balance, and how does the agency support employees' well-being?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the required qualifications
- Prepare examples of successful influencer marketing campaigns you've worked on, demonstrating your ability to drive results
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
