📌 Core Information
🔹 Job Title: Sr. Integrated Marketing Manager
🔹 Company: Expedia Group
🔹 Location: Washington - Seattle Campus
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-24
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and contributing to the integrated marketing strategy for assigned business areas
- Collaborating with cross-functional teams to develop compelling campaign platforms and clear go-to-market plans
- Supporting the execution of brand campaigns and ensuring creative work meets brand standards
- Building strong relationships with key partners across various stakeholder groups
- Tracking campaign performance and using insights to optimize campaigns and inform future initiatives
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects simultaneously. It also involves working closely with various teams, so strong collaboration skills are essential.
📋 Key Responsibilities
✅ Partner with senior leadership to develop and contribute to the integrated marketing strategy for assigned business areas
✅ Collaborate with cross-functional teams to develop compelling campaign platforms and clear go-to-market plans
✅ Support the cross-functional execution of brand campaigns, ensuring creative work meets brand standards
✅ Build strong relationships with key partners across various stakeholder groups
✅ Maintain up-to-date statuses of projects and contribute to reports shared with leadership and cross-functional partners
✅ Ensure delivery on campaign goals and track performance, using insights to optimize campaigns and inform future initiatives
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple projects and competing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: 9+ years of proven experience delivering results in marketing, creative leadership, and strategic planning
Required Skills:
- Proven track record of delivering results in marketing, creative leadership, and strategic planning
- Highly organized and able to juggle multiple projects and competing priorities
- Ability to interpret analytics and derive actionable insights
- Experience understanding and delivering on KPIs
- Proven results in delivering business value through brand strategies
- Exceptional communication, presentation, and interpersonal abilities
Preferred Skills:
- Passion for innovation, creativity, and staying ahead of industry trends
ASSUMPTION: Candidates with a strong background in marketing, strategic planning, and data-driven decision making will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
- Travel Perks
- Generous Time-Off
- Parental Leave
- Flexible Work Model
- Career Development Resources
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is specific to the Seattle location and may vary for other regions. The benefits listed are standard for Expedia Group employees but may be subject to change or regional variations.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group is a leading global travel technology company that powers travel for everyone, everywhere. They operate a family of brands that includes Brand Expedia, Hotels.com, Vrbo, and more.
Company Size: Expedia Group has 10,001+ employees, making it a large enterprise with a significant global presence.
Founded: Expedia Group was founded in 1996 and has since grown to become a publicly traded company.
Company Description:
- Expedia Group creates and delivers an aligned, dedicated marketing strategy to fuel each brand's success while leveraging the scale and efficiency built in functional expertise.
- The company aims to create a more open world through travel, believing that travel is a force for good that opens minds, builds connections, and bridges divides.
- Expedia Group is committed to providing an inclusive and accessible recruiting experience for candidates with disabilities or other physical or mental health conditions.
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group's large size and global presence offer employees extensive resources, opportunities for career growth, and a diverse work environment.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring a high degree of strategic thinking, leadership, and decision-making.
Reporting Structure: The Sr. Integrated Marketing Manager will report directly to the Director or Senior Director of Integrated Marketing.
Work Arrangement: This role is hybrid, with employees expected to work on-site a few days a week. The specific office arrangement may vary based on the employee's role and team.
Growth Opportunities:
- Expedia Group offers opportunities for career growth and advancement within the marketing department and across the broader organization.
- The company's large size and global presence provide ample opportunities for employees to take on new challenges and expand their skillsets.
- Expedia Group's commitment to employee development and training programs supports employees' career growth and progression.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility, lead larger projects, and advance within the organization.
🌍 Location & Work Environment
Office Type: Expedia Group's Seattle campus is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 1111 Expedia Group Way W., Seattle, WA 98119, US
Geographic Context:
- Seattle is a vibrant, multicultural city known for its natural beauty, thriving tech industry, and strong job market.
- The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a robust food and drink scene.
- Seattle has a mild, oceanic climate, with cool, wet winters and warm, dry summers.
Work Schedule: Employees in this hybrid role can expect to work on-site a few days a week, with the remaining days worked remotely. The specific work schedule may vary based on the employee's role and team.
ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still benefiting from the collaborative environment of the office.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Director or Senior Director of Integrated Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Collaboration and teamwork skills
- Data analysis and interpretation skills
- Cultural fit and alignment with Expedia Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic planning skills, and data-driven decision-making abilities.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a dynamic environment.
- Research Expedia Group's marketing strategies and campaigns to demonstrate your understanding of the company's brand and marketing objectives.
ATS Keywords: Integrated Marketing, Strategic Planning, Campaign Development, Brand Management, Marketing Strategy, Data Analysis, Collaboration, Teamwork, Leadership, Marketing Manager, Senior Manager
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit with Expedia Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific team and project, but strong proficiency in Microsoft Office Suite and Google Workspace is essential.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We are bold
- We deliver
- We care
- We are curious
Work Style:
- Expedia Group fosters a collaborative, dynamic work environment that encourages innovation and creativity.
- The company values diversity, inclusion, and work-life balance, offering flexible work arrangements and remote work options.
- Expedia Group's culture is fast-paced, with a strong focus on results and continuous improvement.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment that values innovation and creativity?
- Are you comfortable working with a diverse, global team and managing multiple projects simultaneously?
- Do you have strong communication and presentation skills, with the ability to influence stakeholders at all levels?
- Are you passionate about travel and the role it plays in connecting people and cultures?
ASSUMPTION: Candidates who are comfortable working in a dynamic, global environment and share Expedia Group's values and passion for travel will be well-suited for this role.
⚠️ Potential Challenges
- The Sr. Integrated Marketing Manager role requires managing multiple projects and competing priorities, which can be challenging for candidates who struggle with organization and time management.
- The role involves working with a diverse, global team, which may present communication and cultural barriers that need to be navigated effectively.
- The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured, predictable work setting.
- The role may require occasional travel to attend industry events, conferences, or meet with partners and clients.
ASSUMPTION: The Sr. Integrated Marketing Manager role is well-suited for candidates who are highly organized, adaptable, and comfortable working in a dynamic, global environment.
📈 Similar Roles Comparison
- Compared to other senior marketing manager roles, this position places a greater emphasis on strategic planning, data-driven decision-making, and cross-functional collaboration.
- Expedia Group's large size and global presence offer more extensive resources and growth opportunities than smaller organizations, but the role may also involve more complex projects and competing priorities.
- This role is more focused on integrated marketing strategy and campaign development than other marketing management positions, which may have a broader scope or more tactical focus.
ASSUMPTION: The Sr. Integrated Marketing Manager role at Expedia Group is unique in its emphasis on strategic planning, data-driven decision-making, and cross-functional collaboration, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including campaign development, media planning, and cross-functional collaboration
- Conducting a competitive analysis and market research to inform brand positioning and messaging strategy
- Managing a team to create and deliver a high-impact, integrated marketing campaign for a major brand moment, such as a company anniversary or product milestone
ASSUMPTION: The Sr. Integrated Marketing Manager role at Expedia Group involves a wide range of projects, from strategic planning and campaign development to cross-functional collaboration and team management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Integrated Marketing team, and how this role fits within the broader organization?
- How does the company support the professional development and growth of its marketing employees?
- What are the most significant challenges facing the Integrated Marketing team in the coming year, and how can this role help address them?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What opportunities are there for collaboration and knowledge-sharing with other marketing teams and departments within the organization?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic planning skills, and data-driven decision-making abilities.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively in a dynamic environment.
- Research Expedia Group's marketing strategies and campaigns to demonstrate your understanding of the company's brand and marketing objectives.
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
