📌 Core Information
🔹 Job Title: Sr. Integrated Marketing Manager, Amazon Music LATAM
🔹 Company: Amazon
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Music Industry
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing campaigns across LATAM to drive brand awareness and customer engagement for Amazon Music.
- Collaborating cross-functionally with internal teams and external agencies to create comprehensive marketing strategies.
- Building and nurturing relationships with other Amazon entities (e.g., Prime, Prime Video, Alexa) to create mutual value.
- Monitoring campaign performance metrics and providing data-driven recommendations for optimization.
ASSUMPTION: This role requires a strong understanding of the Latin American market and its cultural nuances to create effective marketing campaigns.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns that drive brand awareness and interest in Amazon Music across LATAM.
✅ Create compelling narratives and documentation that communicate the vision and impact of integrated marketing initiatives.
✅ Partner with internal teams, including Social, Growth, Music Industry, Global Brand & Insights, Creative Studios, Licensing, PR, and Product, to create comprehensive marketing strategies.
✅ Build and nurture relationships across Amazon's entities (e.g., Prime, Prime Video, Alexa) to craft and execute comprehensive integrated marketing campaigns that create mutual value.
✅ Monitor campaign performance metrics and provide data-driven recommendations for optimization.
ASSUMPTION: This role may require occasional travel to other Amazon offices or locations within LATAM for meetings and events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 5-10 years of experience in integrated marketing, with a focus on brand awareness and customer engagement. Proven experience in the music industry is a plus.
Required Skills:
- Proven expertise in integrated marketing campaign development and execution.
- Strong cross-functional collaboration and stakeholder management skills.
- Excellent communication and presentation skills in English and Spanish (Portuguese is a plus).
- Data-driven decision-making and performance analysis skills.
- Familiarity with the Latin American market and its cultural nuances.
Preferred Skills:
- Experience working with Amazon or other large, complex organizations.
- Fluency in additional languages spoken in LATAM.
- Experience with Amazon Music or other music streaming services.
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record of driving results through integrated marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Brazil, the estimated salary range for this position is R$150,000 - R$250,000 per year (gross).
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plans with company match.
- Generous vacation and time-off policies.
- Employee discounts on Amazon products and services.
- Opportunities for professional development and career growth.
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 6:00 PM (with flexibility for occasional early mornings, late nights, or weekend work as needed to support campaigns or events).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications, experience, and the company's internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company.
Company Size: Amazon is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce platform and services.
- Cloud computing and infrastructure (Amazon Web Services).
- Digital streaming services (Amazon Prime Video, Amazon Music, and Audible).
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, and Amazon Robotics).
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business segments offer applicants a wide range of career opportunities and exposure to various aspects of the company's operations.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for leadership, strategic decision-making, and mentoring junior team members.
Reporting Structure: The Sr. Integrated Marketing Manager, Amazon Music LATAM, will report directly to the Head of Marketing for Amazon Music LATAM and work closely with cross-functional teams across the organization.
Work Arrangement: This is an on-site position based in São Paulo, Brazil. However, the role may require occasional travel to other Amazon offices or locations within LATAM for meetings and events.
Growth Opportunities:
- Progression to a Director-level role within Amazon Music or another business segment.
- Expansion into other regions or markets within Latin America or globally.
- Transition into a specialized or functional role within marketing or another department, such as product management or business development.
ASSUMPTION: Successful candidates will have a strong desire to grow and develop their careers within Amazon and the broader tech industry.
🌍 Location & Work Environment
Office Type: Amazon's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The primary office for this role is located in São Paulo, Brazil. However, the role may require occasional travel to other Amazon offices or locations within LATAM for meetings and events.
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people.
- The city is a major hub for finance, culture, and entertainment in Latin America.
- São Paulo is known for its vibrant nightlife, diverse food scene, and rich cultural heritage.
Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 6:00 PM, with flexibility for occasional early mornings, late nights, or weekend work as needed to support campaigns or events.
ASSUMPTION: Successful candidates will be comfortable working in a dynamic, fast-paced environment and thrive in a culture that values innovation, collaboration, and customer obsession.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or a member of the HR team.
- In-depth behavioral and situational interview with the hiring manager and one or more team members.
- Final interview with the Head of Marketing for Amazon Music LATAM or another senior leader.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and campaign development skills.
- Cross-functional collaboration and stakeholder management abilities.
- Data-driven decision-making and performance analysis skills.
- Cultural fit and alignment with Amazon's leadership principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with integrated marketing campaigns and provide specific examples of your achievements.
- Demonstrate your understanding of the Latin American market and its cultural nuances.
ATS Keywords: Integrated Marketing, Campaign Development, Brand Awareness, Customer Engagement, Cross-Functional Collaboration, Data Analysis, Strategic Thinking, Stakeholder Management, Performance Optimization, Latin America, Music Industry, Amazon Music
ASSUMPTION: Successful candidates will have a strong understanding of Amazon's business and the competitive landscape in the music streaming industry, as well as a passion for driving results through innovative marketing campaigns.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides).
- Social media management platforms (e.g., Hootsuite, Sprout Social).
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics).
- Project management tools (e.g., Asana, Trello).
ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms, such as Amazon Web Services (AWS) and Amazon Advertising Platform (AAP), would be an asset but is not required for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession.
- Passion for invention.
- Commitment to operational excellence.
- Long-term thinking.
Work Style:
- Fast-paced and dynamic, with a focus on quick decision-making and continuous improvement.
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication.
- Data-driven and results-oriented, with a focus on performance metrics and optimization.
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments and enjoy working on multiple projects simultaneously?
- Are you comfortable working with diverse teams and stakeholders, and able to build and maintain strong relationships?
- Do you have a proven track record of driving results through integrated marketing campaigns and a passion for continuous learning and improvement?
ASSUMPTION: Successful candidates will be highly motivated, results-driven, and able to thrive in a fast-paced, dynamic environment that values innovation, collaboration, and customer obsession.
⚠️ Potential Challenges
- The role may require occasional travel to other Amazon offices or locations within LATAM for meetings and events, which could disrupt personal schedules and routines.
- The fast-paced nature of the role may lead to tight deadlines and increased workload during peak campaign periods.
- Working with multiple stakeholders and cross-functional teams may present challenges in terms of communication, coordination, and decision-making.
- The competitive landscape in the music streaming industry is constantly evolving, requiring the role's holder to stay up-to-date with market trends and adapt campaigns accordingly.
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain a strong work-life balance despite the demands of the role.
📈 Similar Roles Comparison
- Compared to other senior marketing roles within Amazon, this position offers a unique focus on the Latin American market and the opportunity to work closely with other Amazon entities (e.g., Prime, Prime Video, Alexa).
- In the broader music industry, this role is similar to senior marketing positions at other music streaming services, such as Spotify or Apple Music, but offers the advantage of being part of a larger, more diversified technology company.
- Career progression in this role may lead to opportunities in other business segments within Amazon or the broader tech industry, such as e-commerce, cloud computing, or digital streaming services.
ASSUMPTION: Successful candidates will be able to leverage their experience and skills in integrated marketing to drive results in this role and position themselves for future career growth and development opportunities.
📝 Sample Projects
- Developing and executing a comprehensive integrated marketing campaign to launch a new Amazon Music feature or service in the LATAM region.
- Collaborating with the Amazon Music Industry team to create targeted marketing campaigns for specific artists, genres, or playlists, tailored to the LATAM market.
- Partnering with the Amazon Prime Video team to create co-branded marketing campaigns that promote Amazon Music to Prime Video subscribers and vice versa.
ASSUMPTION: Successful candidates will have a strong portfolio of integrated marketing campaigns and be able to provide specific examples of their achievements in driving brand awareness and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for Amazon Music in LATAM and how this role fits into that strategy?
- How does this role collaborate with other Amazon entities (e.g., Prime, Prime Video, Alexa), and what opportunities are there for cross-promotion and mutual value creation?
- What are the most significant challenges facing the Amazon Music team in LATAM, and how can this role help address them?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- What opportunities are there for professional development and growth within Amazon Music or the broader Amazon organization?
ASSUMPTION: Successful candidates will be curious, engaged, and proactive in seeking out information about the role, the team, and the company to ensure a strong fit and a successful transition into the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on integrated marketing campaigns, cross-functional collaboration, and data-driven decision-making.
- Prepare examples of your past marketing campaigns and their results to discuss during the interview process.
- Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
