Sr. Integrated Marketing Manager, Amazon Music LATAM

📌 Core Information

🔹 Job Title: Sr. Integrated Marketing Manager, Amazon Music LATAM

🔹 Company: Amazon

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Crafting and executing integrated marketing campaigns across the Latin American region.
• Driving brand awareness and customer engagement for Amazon Music.
• Collaborating closely with both internal and external teams to create synergistic marketing strategies.
• Enhancing Amazon’s presence through innovative marketing communications with relevant stakeholders.

ASSUMPTION: This position likely requires fluent proficiency in both English and Spanish, given the regional focus. The role is designed for professionals who can comfortably navigate a dual-language marketing landscape and engage with diverse LATAM markets.

📋 Key Responsibilities

✅ Develop and execute integrated marketing campaigns that drive brand awareness and interest in Amazon Music across LATAM.

✅ Create compelling narratives and documentation that communicate the vision and impact of integrated marketing initiatives.

✅ Partner with internal teams, including Social, Growth, Music Industry, Global Brand & Insights, Creative Studios, Licensing, PR, and Product, to build and nurture relationships.

✅ Craft and execute comprehensive integrated marketing campaigns in collaboration with Amazon’s entities like Prime, Prime Video, and Alexa.

✅ Monitor campaign performance metrics and provide data-driven recommendations for optimization.

ASSUMPTION: The individual in this role must be open to extensive cross-cultural collaboration, ensuring brand messages resonate across diverse LATAM markets. Adaptability to different cultural contexts and regulatory environments will be crucial.

🎯 Required Qualifications

Education: Not specified, but a degree in marketing, business administration, or a related field is typically preferred.

Experience: 5-10 years in integrated marketing, preferably within a multinational or media company with a focus on international markets.

Required Skills:

• Integrated Marketing
• Brand Awareness
• Customer Engagement

Preferred Skills:

• Music Industry Knowledge
• Analytical Skills

ASSUMPTION: The focus on integrated marketing and cross-functional collaboration implies a need for strong interpersonal and communication skills, critical for engaging with various teams and external partners effectively.

💰 Compensation & Benefits

Salary Range: Not specified. Compensation commensurate with experience and industry standards in LATAM.

Benefits:

• Competitive salary and benefits, as is standard with Amazon.
• Opportunities for advancement within a globally recognized leader in e-commerce and digital services.
• Access to a wide range of professional development and career enhancement programs.

Working Hours: Full-time, 40 hours per week with potential flexibility depending on project requirements and regional differences in working hours.

ASSUMPTION: As a senior role, it might require commitment beyond typical working hours, especially considering cross-functional coordination across different time zones.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a significant focus on e-Commerce and media services.

Company Size: 10,001+ employees, indicating a vast resource pool and numerous networking opportunities.

Founded: Not Specified, with the company being known for its customer-centric approach and innovation in technology and e-commerce.

Company Description:

• Customer obsession rather than competitor focus.
• Passion for invention and a commitment to operational excellence.
• Long-term thinking with a scope and capabilities of a large company.

Company Specialties:

• e-Commerce
• Retail Operations
• Internet Services

Company Website: https://www.aboutamazon.com/

ASSUMPTION: As a recognized global leader, Amazon offers vast professional and personal growth opportunities, hinging on its innovative culture.

📊 Role Analysis

Career Level: Senior level, indicating significant responsibility and leadership expectations.

Reporting Structure: Reports likely to regional or global leadership in marketing and brand management.

Work Arrangement: This is an on-site role in Mexico City but could include travel within Latin America.

Growth Opportunities:

• Leadership roles in global marketing functions.
• Cross-departmental career shifts within Amazon’s diverse business units.
• Enhancing skills in international marketing strategy and execution.

ASSUMPTION: The role serves as a key stepping stone to broader positions within Amazon’s multifaceted divisions, likely enhancing cross-cultural marketing skills.

🌍 Location & Work Environment

Office Type: Likely a modern office setup designed to facilitate creativity and collaboration.

Office Location(s): Mexico City, Ciudad de México, Mexico, with potential travel to other Latin American offices as needed.

Geographic Context:

• Situated in one of the largest cultural hubs of Latin America.
• Diverse cultural scene with access to a rich music industry environment.
• Dynamic city with a vibrant professional landscape.

Work Schedule: Predominantly office hours with occasional flexibility for late hours or weekend work during campaign launches or events.

ASSUMPTION: The Mexico City office likely reflects Amazon’s global office standards, prioritizing open spaces conducive for collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Initial online application through Amazon’s career portal.
• Screening call with HR to assess basic qualifications.
• Interview rounds with team leaders and department heads.

Key Assessment Areas:

• Competency in integrated marketing strategies.
• Ability to work cross-functionally within diverse teams.
• Innovation and problem-solving capabilities in ambiguous environments.

Application Tips:

• Highlight experience in managing cross-cultural marketing initiatives.
• Prepare examples of successful campaigns driven by you in the past.
• Showcase your adaptability and innovative approach to marketing challenges.

ATS Keywords: Integrated Marketing, Brand Awareness, Customer Engagement, Data-Driven Recommendations.

ASSUMPTION: A strong application will focus on demonstrating strategic thinking, leadership in multicultural settings, and data-driven decision-making skills.

🛠️ Tools & Technologies

• Adobe Creative Suite for content design.
• Google Analytics for campaign performance analysis.
• Marketing automation platforms like Salesforce or HubSpot.

ASSUMPTION: Familiarity with digital marketing tools and platforms will be crucial for real-time campaign management and optimization.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession and long-term thinking.
• Emphasis on innovation and rapid decision-making.
• Encouragement of an entrepreneurial spirit and willingness to take risks.

Work Style:

• Collaborative with a focus on cross-departmental synergy.
• Agile and adaptive to change, thriving in dynamic environments.
• Data-driven with a strong analytical approach to marketing.

Self-Assessment Questions:

• Can I adapt to rapid changes in a dynamic environment?
• Am I comfortable managing complex, cross-functional projects?
• How do I leverage data to refine marketing strategies?

ASSUMPTION: Candidates should align with Amazon's values of customer focus, innovativeness, and adaptability, integral for success in this role.

⚠️ Potential Challenges

• Navigating cross-functional collaborations in a large organization.
• Managing multiple priorities under tight deadlines.
• Maintaining consistency in brand messaging across diverse markets.
• Adapting quickly to evolving market conditions and technological advancements.

ASSUMPTION: Success in this role necessitates resilience and adaptability, given the fast-paced and highly dynamic nature of the position.

📈 Similar Roles Comparison

• Roles in international companies often demand a similar cross-cultural marketing approach.
• Senior marketing positions typically involve high-level strategic oversight and stakeholder management.
• Competing roles may not provide as extensive integration with multiple Amazon verticals.

ASSUMPTION: The integrated nature of this role makes it unique compared to opportunities with less cross-functional engagement or smaller regional responsibilities.

📝 Sample Projects

• Developing a regional music festival campaign integrating Amazon's various platforms.
• Launching a new feature on Amazon Music targeting Latin American audiences.
• Collaborating with artists to create exclusive, multicultural content for LATAM users.

ASSUMPTION: Projects will likely focus on innovative and engaging content promoting Amazon Music's brand and offerings within the LATAM market.

❓ Key Questions to Ask During Interview

• How does Amazon Music integrate its marketing strategies with other company platforms?
• What are the key metrics for success in this role?
• Can you describe the team dynamics I will be involved in?
• What challenges has the team faced in launching integrated campaigns within the LATAM market?
• How does the company support professional growth and development in this role?

ASSUMPTION: Insightful questions will reflect a candidate’s interest in strategic cross-collaboration and long-term career growth within Amazon.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Careers page
• Prepare for a digital screening interview focusing on experience and skills
• Participate in multiple interview rounds with cross-functional team leads
• Complete potential task assignments to assess problem-solving skills
• Engage in a final interview with senior leadership in Marketing

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.