📌 Core Information
🔹 Job Title: Senior Integrated Marketing Program Specialist - CAS (Remote)
🔹 Company: Medtronic
🔹 Location: Mounds View, Minnesota, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Flexible)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing market development strategies for Cardiac Ablation Solutions (CAS) portfolio
- Managing digital marketing campaigns, partnerships, and program management
- Collaborating with cross-functional teams, including Product Managers and marketing communications
- Overseeing content creation and management for various marketing channels
- Project managing key partnerships and media relations to drive program success
ASSUMPTION: This role requires a strategic and execution-focused mindset, with strong leadership, communication, and project management skills. The ideal candidate will be comfortable working in a dynamic, cross-functional environment and have a proven track record in digital marketing and program management.
📋 Key Responsibilities
✅ Develop and implement market development strategies, including annual organic and paid social media strategy, implementation of a KOL influencer program, overall portfolio messaging strategy, direct-to-consumer (DTC) campaigns, and paid media initiatives.
✅ Collaborate with cross-functional teams, including Product Managers and marketing communications, to ensure alignment and effective execution of marketing programs.
✅ Project manage key partnerships and media relations, including media buying, planning, and execution to drive program success.
✅ Lead, plan, coordinate, and execute sponsored events, including symposiums, webinars, and congress-sponsored sessions, and covering promotion invitations.
✅ Oversee the creation and management of content for various marketing channels, including social media, websites, and digital opinion leader programs.
✅ Develop and maintain brand and portfolio messaging and campaigns to support current and future portfolio, ensuring compliance with regulatory and brand guidelines.
✅ Lead the development and implementation of patient and physician education materials, messaging strategies, and programs.
✅ Align internal messaging strategy in partnership with PR for congresses and internal events.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple initiatives simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have experience managing digital marketing campaigns and partnerships.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: At least 4 years of marketing experience or an advanced degree with 2 years of experience
Required Skills:
- Proven experience in managing digital marketing campaigns, partnerships, and program management
- Strong project management skills
- Excellent communication and interpersonal skills
- Ability to manage multiple initiatives simultaneously
- Familiarity with the medical device industry and cardiology marketing is preferred
Preferred Skills:
- Advanced degree (MBA or related field)
- Experience in direct-to-consumer marketing and patient advocacy
- Strong project management and analytical skills
- Experience working in a cross-functional team environment
ASSUMPTION: Candidates with a proven track record in digital marketing, program management, and strong communication skills are most likely to succeed in this role. Relevant industry experience, such as in the medical device industry or cardiology marketing, is a plus.
💰 Compensation & Benefits
Salary Range: $92,000.00 - $138,000.00 per year
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account
- Healthcare Flexible Spending Account
- Life Insurance
- Long-term Disability Leave
- Dependent Daycare Spending Account
- Tuition Assistance/Reimbursement
- Incentive Plans
- 401(k) Plan Plus Employer Contribution and Match
- Short-term Disability
- Paid Time Off
- Paid Holidays
- Employee Stock Purchase Plan
- Employee Assistance Program
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is based on Medtronic's public job posting. However, the actual salary may vary depending on factors such as experience, education, and market conditions. The benefits listed are based on Medtronic's public benefits information and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1949 (as a division of Minnesota Mining and Manufacturing Company, now 3M)
Company Description:
- Medtronic is a global leader in medical technology, focused on innovating and creating solutions that improve the lives of patients around the world.
- The company specializes in cardiac and vascular devices, neurovascular products, and diabetes management systems, among other medical technologies.
- Medtronic is committed to improving healthcare access and equity, with a mission to alleviate pain, restore health, and extend life.
Company Specialties:
- Cardiac and Vascular Devices
- Neurovascular Products
- Diabetes Management Systems
- Spine and Biologics
- Kidney Care
- Respiratory and Gastrointestinal Solutions
Company Website: www.medtronic.com
ASSUMPTION: Medtronic is a well-established, enterprise-level company with a strong global presence and a reputation for innovation in the medical technology industry. Working at Medtronic offers opportunities for professional growth and development in a dynamic and collaborative environment.
📊 Role Analysis
Career Level: Mid-level to Senior-level, depending on experience and qualifications
Reporting Structure: This role reports directly to the Senior Manager, Integrated Marketing Programs, CAS
Work Arrangement: Hybrid (Flexible) - This role offers the flexibility to work in a hybrid model out of the Mounds View, MN office or fully remote, depending on the candidate's location.
Growth Opportunities:
- Potential career growth within the Integrated Marketing team or other departments within Medtronic
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Access to professional development and training programs to enhance skills and advance career growth
ASSUMPTION: This role offers opportunities for professional growth and development within Medtronic's Integrated Marketing team and the broader organization. Candidates with strong performance and a desire to take on additional responsibilities may have opportunities to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible) - Medtronic offers a flexible hybrid work arrangement, allowing employees to work from the office, remotely, or a combination of both.
Office Location(s): Mounds View, Minnesota, United States (with the option to work remotely)
Geographic Context:
- Mounds View, Minnesota, is a suburb of the Minneapolis-Saint Paul metropolitan area, offering a mix of urban and suburban living.
- The region is known for its strong job market, diverse industries, and high quality of life.
- Minnesota is home to a thriving medical technology industry, with numerous companies and research institutions contributing to the state's reputation as a global leader in healthcare innovation.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely
ASSUMPTION: Medtronic's flexible hybrid work arrangement allows employees to balance their professional and personal lives more effectively. The Mounds View, Minnesota, location offers a mix of urban and suburban living, with easy access to the amenities and cultural attractions of the Minneapolis-Saint Paul metropolitan area.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- Behavioral-based interview with the hiring manager or a member of the marketing team
- Final interview with the Senior Manager, Integrated Marketing Programs, CAS
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and campaign management skills
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with Medtronic's values and mission
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with digital marketing campaigns, partnerships, and program management, as well as your ability to manage multiple initiatives simultaneously.
- Demonstrate your understanding of the medical device industry and cardiology marketing, if applicable.
- Showcase your problem-solving skills and ability to think strategically about marketing initiatives.
ATS Keywords: Integrated Marketing, Program Management, Digital Marketing, Campaign Management, Medical Device Industry, Cardiovascular Devices, Marketing Strategy, Marketing Communications, Event Coordination, Content Creation, Project Management, Marketing Partnerships, Media Relations
ASSUMPTION: Medtronic's hiring process focuses on assessing candidates' skills, experience, and cultural fit for the role. By tailoring your application materials and preparing for behavioral-based interview questions, you can increase your chances of success in the application process.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello, JIRA)
- Content management systems (e.g., WordPress, Drupal)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with relevant marketing automation, social media management, project management, content management, analytics, and reporting tools is essential for success in this role. Medtronic may provide training and resources to help employees develop their skills in these areas.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Accountability
- Patient-centered
Work Style:
- Dynamic and fast-paced environment
- Cross-functional teamwork and collaboration
- Data-driven decision-making
- Focus on continuous improvement and innovation
- Strong commitment to patient care and improving lives
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable managing multiple initiatives simultaneously?
- Are you able to work effectively in a cross-functional team and collaborate with various stakeholders?
- Do you have a strong commitment to patient care and improving lives, and are you passionate about working in the medical technology industry?
ASSUMPTION: Medtronic values employees who are innovative, collaborative, and committed to improving patient care. Candidates who align with these values and work styles are more likely to succeed in the organization.
⚠️ Potential Challenges
- Managing multiple initiatives simultaneously may require strong organizational skills and time management
- Working in a fast-paced, dynamic environment may be challenging for those who prefer a more structured or slower-paced work environment
- Collaborating with cross-functional teams may require strong communication and interpersonal skills, as well as the ability to navigate different perspectives and priorities
- Working remotely may present challenges in maintaining productivity and work-life balance
ASSUMPTION: These potential challenges can be mitigated by strong organizational skills, effective communication, and a willingness to adapt to a dynamic work environment. Candidates who are proactive, resourceful, and able to manage their time effectively are more likely to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles within the medical device industry, this role places a greater emphasis on digital marketing campaigns, partnerships, and program management
- Unlike some marketing roles, this position requires a strong understanding of the medical device industry and cardiology marketing
- Career progression in this role may lead to opportunities in marketing management, marketing communications, or other related fields within the medical technology industry
ASSUMPTION: This role offers unique opportunities for candidates with relevant experience in digital marketing, program management, and the medical device industry. Career progression may be influenced by factors such as experience, performance, and the organization's specific needs.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing campaign for a new product launch, including social media strategy, content creation, and partnership management
- Managing a KOL influencer program to increase brand awareness and drive product adoption
- Coordinating a large-scale event, such as a medical conference or symposium, including speaker management, logistics, and promotion
- Creating and implementing a patient education program to improve patient outcomes and satisfaction
ASSUMPTION: These sample projects illustrate the diverse responsibilities and initiatives that candidates may encounter in this role. The specific projects and tasks may vary depending on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments, such as Product Management and Marketing Communications?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Medtronic support the professional development and growth of its employees?
- What are the most important qualities and skills for success in this role, and how do they align with my background and experiences?
ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and allows you to better understand the organization's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing campaigns, partnerships, and program management
- Prepare for behavioral-based interview questions that assess your problem-solving skills, strategic thinking, and cultural fit
- If selected for an interview, be prepared to discuss your experience with the medical device industry and cardiology marketing, if applicable
- Follow up with the hiring manager or HR representative within one week of your interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
