📌 Core Information
🔹 Job Title: Senior Integrated Marketing Specialist, Central EMEA (German Speaking)
🔹 Company: Klaviyo
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Designing and managing inbound customer journeys for SMB and ENTR prospects in Central Europe, with a focus on generating pipeline and ensuring engagement.
- Collaborating with various teams, including Brand, Content, Product Marketing, Events, Partners, and Lifecycle, to execute demand generation campaigns that deliver measurable ROI.
- Optimizing audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads.
- Defining and building measurement plans with Marketing Ops to understand success drivers and growth levers by country, audience, channel, and tactic.
ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork. The ideal candidate will be comfortable managing multiple projects and stakeholders simultaneously.
📋 Key Responsibilities
✅ Ideate, design, and execute the inbound marketing customer journey across all channels within the EMEA Central Region, with a primary focus on DACH.
✅ Lead the campaign strategy and planning, inclusive of high reach channels and performance-focused digital channels.
✅ Optimize end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged.
✅ Partner with diverse teams across the org to ensure campaigns and objectives are synchronized, ensuring alignment with the Regional Director, Central.
✅ Define and build measurement plans with Marketing Ops to understand success drivers and growth levers by country, audience, channel, and tactic.
✅ Gather and analyze campaign performance, including reporting learnings of key findings and best practices.
✅ Understand industry landscape, tech capabilities, and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers.
✅ Develop and establish success criteria to help inform resource planning, campaign flighting, and overall prioritization across multiple stakeholders.
✅ Perform other duties as assigned.
ASSUMPTION: This role requires a strong understanding of the marketing funnel and a data-driven approach to campaign optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing.
Required Skills:
- Fluency in German (must)
- 6+ years working in B2B marketing capacity
- Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
- Analytics experience with ability to manage complex data sets for site analytics and attribution models. Tableau, Google Analytics, and Salesforce preferred.
- Experience managing a multimillion dollar media spend budget
- Foundational knowledge of performance marketing success metrics and ability to report OKRs and KPIs to executive leadership teams
- Excellent organizational, time management, and collaborative skills with ability to project manage across multiple teams with confidence and expertise
- Comfortable in a fast-paced, agile, and high-growth environment with ability to navigate gray areas by developing new processes and streamline workflows
- Confident in advocating and educating cross-functional stakeholders on the nuances of the midmarket and enterprise buying centers and setting expectations for how we approach this audience.
Preferred Skills:
- Experience working with marketing automation platforms
- Knowledge of the marketing technology landscape
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of the marketing funnel will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €90,000 EUR per year (based on AI estimate)
Benefits:
- Annual cash bonus plan
- Variable compensation (OTE) for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 1,001-5,000 employees (Mid-sized company)
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands, empowering creators to own their destiny by making first-party data accessible and actionable like never before.
- The company combines marketing automation, analytics, and customer service into one unified solution, helping relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest, and 167,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
Company Specialties:
- Marketing automation
- Customer relationship management (CRM)
- Customer data platform (CDP)
- Customer service
- E-commerce
Company Website: Klaviyo
ASSUMPTION: Klaviyo is a well-established company in the marketing services industry, with a strong focus on data-driven marketing and customer engagement.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: Reports directly to the Senior Director of Marketing, EMEA
Work Arrangement: Remote OK, with flexibility for on-site work in Dublin, Ireland
Growth Opportunities:
- Potential to take on more responsibility and leadership within the marketing team as the company grows
- Opportunities to collaborate with and learn from various teams within the organization
- Potential to work on high-impact projects that drive business growth and customer engagement
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and leadership as the company continues to grow.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK with on-site flexibility)
Office Location(s): Dublin, Ireland
Geographic Context:
- Dublin is the capital and largest city of Ireland, known for its vibrant tech industry and multicultural population.
- The city is home to many multinational corporations and offers ample opportunities for professional growth and development.
- Dublin is also a popular tourist destination, with a rich history and cultural scene.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Dublin offers a dynamic work environment with a strong tech industry and ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and optimization
- Data analysis and reporting
- Cross-functional teamwork and collaboration
- Problem-solving and adaptability
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit for Klaviyo's company culture
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research Klaviyo's company culture and values to show your enthusiasm for the role and the company
ATS Keywords: Demand Generation, Marketing Automation, Customer Journey, Campaign Strategy, Data Analysis, B2B Marketing, German Fluency, Marketing Technology, Marketing Automation Platforms
ASSUMPTION: Klaviyo's hiring process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Customer data platform (CDP) tools (e.g., Segment, Tealium)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should have experience with marketing automation platforms, CRM software, and analytics tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Growth-oriented
Work Style:
- Agile and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and resilient
Self-Assessment Questions:
- How do you approach optimizing customer journeys to drive engagement and conversion?
- Can you provide an example of a successful marketing campaign you've executed, and how you measured its performance?
- How do you stay organized and manage multiple projects and stakeholders simultaneously?
ASSUMPTION: Klaviyo values candidates who are data-driven, collaborative, and results-focused, with a strong understanding of the marketing funnel and a passion for driving customer engagement.
⚠️ Potential Challenges
- Managing a large media spend budget and optimizing ROI
- Collaborating effectively with multiple teams and stakeholders
- Navigating a fast-paced, agile work environment
- Adapting to changes in the marketing landscape and customer behavior
- Balancing remote work and on-site collaboration
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on campaign strategy, data analysis, and cross-functional collaboration.
- In the marketing services industry, Klaviyo is known for its data-driven approach and focus on customer engagement, setting it apart from competitors.
- Career progression in this role may lead to leadership positions within the marketing team or other departments, depending on the candidate's interests and skills.
ASSUMPTION: This role offers a unique blend of strategic thinking, data analysis, and cross-functional collaboration, making it an attractive opportunity for marketing professionals looking to grow their careers in a dynamic and innovative environment.
📝 Sample Projects
- Developing and executing a multi-channel campaign to drive engagement and conversion for a new product launch
- Optimizing the customer journey for a specific audience segment to improve lead generation and nurturing
- Analyzing campaign performance data to identify trends, insights, and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the data-driven, strategic, and collaborative nature of the role, highlighting the importance of campaign optimization, data analysis, and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- How does Klaviyo support the growth and development of its marketing team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does Klaviyo approach cross-functional collaboration and stakeholder management?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Klaviyo measure the success of its marketing campaigns, and how are these metrics communicated to stakeholders?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and your fit for Klaviyo's company culture
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research Klaviyo's company culture and values to show your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
