Sr. Integrated Marketing Specialist, Central EMEA (German Speaking)

📌 Core Information

🔹 Job Title: Senior Integrated Marketing Specialist, Central EMEA (German Speaking)

🔹 Company: Klaviyo

🔹 Location: London, UK

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and managing inbound customer journeys for SMB and ENTR prospects in Central Europe, with a focus on generating pipeline and ensuring impactful engagement.
• Collaborating with global and regional teams to execute demand generation campaigns that deliver measurable ROI.
• Ideating, designing, and executing inbound marketing customer journeys across all channels within the EMEA Central Region, with a primary focus on DACH.
• Optimizing audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads.
• Building and optimizing end-to-end customer journeys by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged.

ASSUMPTION: This role requires a strong background in demand generation and integrated campaign marketing, with a focus on driving scalable outcomes through strategic planning and audience segmentation.

📋 Key Responsibilities

✅ Design and manage inbound customer journeys for SMB and ENTR prospects in Central Europe, focusing on generating pipeline and ensuring impactful engagement.

✅ Collaborate with global and regional teams to execute demand generation campaigns that deliver measurable ROI.

✅ Lead the campaign strategy and planning, inclusive of high reach channels and performance-focused digital channels.

✅ Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads.

✅ Optimize end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged.

✅ Define and build measurement plans with Marketing Ops to understand success drivers and growth levers by country, audience, channel, and tactic.

✅ Gather and analyze campaign performance, including reporting learnings of key findings and best practices.

✅ Understand industry landscape, tech capabilities, and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers.

✅ Develop and establish success criteria to help inform resource planning, campaign flighting, and overall prioritization across multiple stakeholders.

ASSUMPTION: This role requires strong analytical skills, with the ability to manage complex data sets for site analytics and attribution models using tools like Tableau, Google Analytics, and Salesforce.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in demand generation, integrated campaign marketing, or a related field

Required Skills:

• Fluency in German (must)
• Proven expertise in building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
• Analytics experience with ability to manage complex data sets for site analytics and attribution models (Tableau, Google Analytics, Salesforce preferred)
• Experience managing a multimillion-dollar media spend budget
• Foundational knowledge of performance marketing success metrics and ability to report OKRs and KPIs to executive leadership teams
• Excellent organizational, time management, and collaborative skills with the ability to project manage across multiple teams with confidence and expertise
• Comfortable in a fast-paced, agile, and high-growth environment with the ability to navigate gray areas by developing new processes and streamlining workflows
• Confident in advocating and educating cross-functional stakeholders on the nuances of the midmarket and enterprise buying centers and setting expectations for how to approach this audience

Preferred Skills:

• Experience working in a B2B marketing capacity for 6+ years
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot)

ASSUMPTION: This role requires a strong background in demand generation and integrated campaign marketing, with a focus on driving scalable outcomes through strategic planning and audience segmentation.

💰 Compensation & Benefits

Salary Range: £56,000 - £84,000 GBP (This range reflects the cost of labor in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location. Please visit Klaviyo Rewards - Global Benefits to find out more about our Total Rewards package. Your recruiter can provide more details about the specific salary range for your preferred location during the hiring process.)

Benefits:

• Annual Cash Bonus Plan
• Variable Compensation (OTE) for sales and customer success roles
• Equity
• Sign-On Payments
• Health, Welfare, and Wellbeing Benefits based on eligibility

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Klaviyo's salary range reflects the cost of labor in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

📌 Applicant Insights

🔍 Company Context

Industry: Klaviyo is a marketing services company that specializes in providing a CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, helping relationship-driven brands know, engage, and grow their audience like never before.

Company Size: Klaviyo has 1,001-5,000 employees, making it a mid-sized company. This size allows for a more agile and collaborative work environment, with ample opportunities for growth and career advancement.

Founded: Klaviyo was founded in 2012 and is headquartered in Boston, Massachusetts, with additional offices in London, England; Sydney, Australia; and Denver, Colorado.

Company Description:

• Klaviyo is the only CRM built for B2C brands, empowering creators to own their destiny by making first-party data accessible and actionable like never before.
• The company sees limitless potential for the technology they’re developing to nurture personalized experiences in ecommerce and beyond.
• Klaviyo is committed to a policy of equal opportunity and non-discrimination, valuing the unique backgrounds, experiences, and perspectives each Klaviyo brings to their workplace each and every day.

Company Specialties:

• Marketing Automation
• Analytics
• Customer Service
• CRM
• B2C Brands

Company Website: Klaviyo

ASSUMPTION: Klaviyo's mission is to empower creators to own their own destiny by making first-party data accessible and actionable like never before. The company values diversity, inclusion, and equal opportunity, fostering a workplace where everyone can bring their whole self and contribute to its success.

📊 Role Analysis

Career Level: This role is at the senior specialist level, with the opportunity for growth and career advancement within the marketing department and the company as a whole.

Reporting Structure: The Senior Integrated Marketing Specialist, Central EMEA (German Speaking) reports directly to the Senior Director of Marketing, EMEA, and works closely with regional sales leaders, sales teams, and broader EMEA marketing counterparts.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of Klaviyo's global offices.

Growth Opportunities:

• Career advancement within the marketing department and the company as a whole
• Opportunities to work on high-impact projects and campaigns that drive business growth
• Exposure to a wide range of marketing disciplines and the chance to develop new skills and expertise

ASSUMPTION: Klaviyo's fast-paced, agile, and high-growth environment offers ample opportunities for career growth and development, with a strong emphasis on collaboration and teamwork.

🌍 Location & Work Environment

Office Type: Klaviyo has offices in Boston, Massachusetts; London, England; Sydney, Australia; and Denver, Colorado. The London office is located at 49 Southwark Bridge Road, London, England SE1 9HH, GB.

Office Location(s): Klaviyo's global offices provide a collaborative and dynamic work environment, with access to state-of-the-art technology and resources.

Geographic Context:

• London, England is a major global hub for business, finance, and technology, with a thriving startup ecosystem and a diverse talent pool.
• The city is home to numerous multinational corporations and innovative startups, offering ample opportunities for networking and collaboration.
• London's central location in Europe makes it an ideal base for working with clients and partners across the continent.

Work Schedule: Klaviyo offers a flexible work schedule, with the option to work from home or in one of its global offices. The company encourages a healthy work-life balance and provides employees with the resources and support they need to succeed.

ASSUMPTION: Klaviyo's flexible work arrangements and commitment to work-life balance help the company attract and retain top talent from around the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Technical assessment or case study presentation
• Final round interviews with key stakeholders, including the hiring manager and other team members
• Background check and offer extension

Key Assessment Areas:

• Strategic planning and campaign management skills
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Klaviyo's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Klaviyo's products, services, and target audience
• Showcase your ability to manage complex data sets and drive measurable results through strategic planning and audience segmentation
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit

ATS Keywords: Demand Generation, Integrated Campaign Marketing, Audience Segmentation, Strategic Planning, Performance Marketing, Analytics, Customer Journey, B2B Marketing, Data Analysis, Copywriting, Agile Environment, Stakeholder Management

ASSUMPTION: Klaviyo's application process is designed to assess candidates' skills, experience, and cultural fit for the role. The company values transparency, communication, and collaboration throughout the hiring process.

🛠️ Tools & Technologies

• Marketing Automation Platforms (e.g., Marketo, HubSpot, Pardot)
• Analytics Tools (e.g., Tableau, Google Analytics, Salesforce)
• Collaboration and Project Management Tools (e.g., Asana, Trello, Jira)
• Content Creation and Design Tools (e.g., Canva, Adobe Creative Suite, Sketch)

ASSUMPTION: Klaviyo's marketing technology stack includes a range of tools and platforms designed to streamline workflows, improve collaboration, and drive measurable results.

👔 Cultural Fit Considerations

Company Values:

• Empower creators to own their destiny
• Know, engage, and grow your audience like never before
• Limitless potential for technology to nurture personalized experiences
• Valuing unique backgrounds, experiences, and perspectives

Work Style:

• Fast-paced, agile, and high-growth environment
• Collaborative and dynamic work environment
• Focus on strategic planning, audience segmentation, and data-driven decision-making
• Commitment to work-life balance and employee well-being

Self-Assessment Questions:

• How do your personal values align with Klaviyo's mission and company values?
• How do you approach strategic planning and audience segmentation in your current role?
• How do you manage complex data sets and drive measurable results through data-driven decision-making?
• How do you collaborate and communicate with cross-functional teams and stakeholders?

ASSUMPTION: Klaviyo's company culture is built around empowering creators to own their destiny, with a strong emphasis on collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

• Managing a multimillion-dollar media spend budget requires strong financial acumen and strategic planning skills
• Working in a fast-paced, agile, and high-growth environment can be challenging, with frequent changes and tight deadlines
• Collaborating with global and regional teams may require flexibility and adaptability to different time zones and work styles
• Klaviyo's commitment to work-life balance may require self-discipline and time management skills to maintain a healthy work-life balance

ASSUMPTION: Klaviyo's fast-paced, agile, and high-growth environment offers ample opportunities for career growth and development, but also presents unique challenges that require strong time management, communication, and collaboration skills.

📈 Similar Roles Comparison

• This role is similar to a Demand Generation Manager or Integrated Campaign Marketing Manager, with a focus on driving scalable outcomes through strategic planning and audience segmentation
• Unlike other demand generation roles, this position requires fluency in German and a strong background in B2B marketing
• Career paths for this role may include advancement to a Director or Vice President of Marketing, with the opportunity to lead a team and drive business growth

ASSUMPTION: This role is unique in its requirement for fluency in German and a strong background in B2B marketing, with a focus on driving scalable outcomes through strategic planning and audience segmentation.

📝 Sample Projects

• Developing and executing a comprehensive campaign strategy for a new product launch, including high reach channels and performance-focused digital channels
• Optimizing audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
• Building and optimizing end-to-end customer journeys by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged

ASSUMPTION: Klaviyo's marketing projects are designed to drive measurable results and impact business growth, with a strong emphasis on strategic planning, audience segmentation, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does Klaviyo support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Klaviyo measure the success of its demand generation campaigns, and what are the key metrics and KPIs used to track performance?
• What is the team structure and dynamic within the marketing department, and how does this role fit into the broader organization?
• How does Klaviyo approach collaboration and communication with global and regional teams, and what tools and technologies are used to facilitate this process?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving business growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and cultural fit
• Research Klaviyo's products, services, and target audience to demonstrate your understanding of the company and its mission
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.