Sr. Key Account Executive

📌 Core Information

🔹 Job Title: Sr. Key Account Executive

🔹 Company: Brown-Forman

🔹 Location: Seoul, Seoul, South Korea

🔹 Job Type: On-site

🔹 Category: 💼 Account Management

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving commercial success with key account customers
• Implementing commercial policies and providing strategic input
• Achieving sales, distribution, promotion, and visibility objectives
• Managing significant accounts in the retail sector, particularly hypermarkets

ASSUMPTION: The role involves extensive interaction with high-level commercial clients within the FMCG industry, focusing on hypermarkets for significant account management, due to hypermarket-specific mention and industry trends.

📋 Key Responsibilities

✅ Achieve sales, distribution, promotion, and visibility objectives with key account customers.

✅ Lead commercial negotiations adhering to Brown-Forman guidelines.

✅ Execute sales plans and implement in-store promotional activities.

✅ Build and maintain robust relationships with retail clients.

✅ Track and report on market trends and competitor activities.

✅ Manage logistics related to order, shipment, billing, and collections.

ASSUMPTION: The responsibilities require a strategic and proactive approach to client management and market analysis, as inferred from the detailed tasks focused on strategic planning and reporting.

🎯 Required Qualifications

Education: Not specified

Experience:

• 8-12 years in Sales or Commercial roles within the FMCG/Beverage industry
• 5+ years in key account management
• Experience with Costco and in a multinational company

Required Skills:

• Sales and key account management
• Commercial negotiations
• Customer engagement and relationship building

Preferred Skills:

• Experience in the Alcohol Beverage industry
• eCommerce and Trade Marketing experience

ASSUMPTION: Additional qualifications in leadership and strategic planning may be beneficial for role execution, considering the leadership and planning components detailed in the job description.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Equitable pay structures
• Premium employee experience
• Comprehensive benefits designed for a diverse workforce

Working Hours: 40 hours per week

ASSUMPTION: The compensation package likely includes industry-standard benefits for senior roles in multinational companies, inferred from the company's focus on equitable and comprehensive benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing - known for premium spirits.

Company Size: 5,001-10,000 employees, indicating a stable, sizable market presence.

Founded: 1870, reflecting a long-standing history in the industry.

Company Description:

• Global beverage leader with premium brand portfolio
• Operating in over 170 countries
• Strong emphasis on responsible consumption

Company Specialties:

• Adult Beverages
• Consumer Packaged Goods
• Premium Brand Marketing

Company Website: http://www.brown-forman.com

ASSUMPTION: The company's global reach and century-old heritage suggest strong cultural values focused on quality and sustainability.

📊 Role Analysis

Career Level: Professional, with significant industry experience expected.

Reporting Structure: Reports to the Off Trade Team Leader.

Work Arrangement: On-site, requiring in-person client interaction.

Growth Opportunities:

• Potential for leadership roles in strategic sales functions
• Exposure to diverse market dynamics in a global FMCG company
• Opportunities for international collaboration and expansion

ASSUMPTION: The role offers growth through exposure to high-level strategic management and global market dynamics.

🌍 Location & Work Environment

Office Type: Corporate office environment, conducive for business operations.

Office Location(s): Located in Seoul, South Korea.

Geographic Context:

• Hub for global commerce with a focus on retail innovation
• Cultural center providing vibrant professional networks
• Strategic position within East Asia’s economic area

Work Schedule: Standard business hours with potential need for flexibility during peak sales periods.

ASSUMPTION: Being located in Seoul offers strategic advantages for business within Asia's growing markets and retail hubs.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company portal
• Screening by HR for qualification match
• In-depth interviews with regional leads

Key Assessment Areas:

• Sales track record
• Strategic planning capabilities
• Customer negotiation skills

Application Tips:

• Highlight FMCG or Beverage industry experience
• Emphasize leadership and key account management achievements
• Prepare examples of strategic impact in previous roles

ATS Keywords: Sales, Key Account Management, Hypermarket, Commercial Policies

ASSUMPTION: The application process will emphasize the candidate's ability to manage large-scale accounts effectively within the FMCG sector.

🛠️ Tools & Technologies

• CRM systems for sales tracking
• Market analysis tools to evaluate trends
• Communication platforms for client interaction

ASSUMPTION: Familiarity with CRM and analytical tools is essential for efficient account management and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Commitment to excellence in spirits
• Responsibility in business operations and consumption
• Global inclusivity and diversity

Work Style:

• Collaborative and team-oriented
• Dynamic, adaptable to market changes
• Focused on proactive client engagement

Self-Assessment Questions:

• How do you manage large-scale retail accounts?
• What strategies do you use for effective negotiations?
• How would you contribute to a multinational team?

ASSUMPTION: Candidates should align with the company’s values of responsibility, quality, and global collaboration, based on Brown-Forman's emphasis on cultural values and premium product focus.

⚠️ Potential Challenges

• Managing diverse customer expectations across markets
• Navigating complex negotiations with large retail chains
• Ensuring compliance with regional commercial policies
• Balancing multiple high-priority accounts simultaneously

ASSUMPTION: Challenges are likely to involve balancing strategic priorities, reflecting the complexity and scope inherent in managing key accounts for a leading global brand.

📈 Similar Roles Comparison

• More strategic involvement compared to standard sales roles
• Higher focus on negotiation skills and market analysis
• Greater interface with senior leadership for strategic alignment

ASSUMPTION: This role requires advanced negotiation and strategic capabilities compared to general account management roles.

📝 Sample Projects

• Developing a promotional campaign for a new product launch in hypermarkets
• Implementing enhanced inventory management systems to optimize supply levels
• Leading a market analysis project to identify emerging retail trends

ASSUMPTION: Projects will align with strategic sales initiatives and require innovative approaches to retail management in the FMCG sector.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing key account management at Brown-Forman?
• How are sales targets typically set and evaluated?
• Can you describe the team structure and how this role fits within it?
• What key metrics does Brown-Forman use to measure success in this role?
• What opportunities exist for professional development?

ASSUMPTION: Insights into team dynamics and success metrics are crucial for candidates to tailor their approach and align with Brown-Forman expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Brown-Forman Careers portal using Google Chrome for best results
• Ensure your resume highlights relevant FMCG or beverage industry experience
• Prepare to discuss detailed examples of account management achievements during interviews
• Follow up with the HR department within two weeks for any updates

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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