π Core Information
πΉ Job Title: Senior Lead Portfolio Marketing Manager
πΉ Company: Lumen
πΉ Location: Remote
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: June 30, 2025
π Job Overview
Key aspects of this role include:
- Developing market positioning and sales enablement materials for Infrastructure Services solutions
- Collaborating with cross-functional teams to optimize go-to-market strategies
- Creating customer-facing assets and content to support marketing qualified leads generation
- Managing industry-focused content hubs and external marketing assets
- Working independently with minimal supervision to meet and exceed goals
ASSUMPTION: This role requires a high level of self-motivation, initiative, and collaboration skills to work effectively in a remote setting.
π Key Responsibilities
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Acts as an industry expert, supporting go-to-market strategies aligned with product portfolio and sales team to drive profitable revenues
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Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims
β
Manages industry-focused content hubs with multiple parties to reach and educate new prospects
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Develops sales enablement materials to ensure sales understanding at various technical levels
β
Creates content for external marketing activation, such as eBooks, whitepapers, research reports, and customer roundtables
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Composes content and manages the building of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs, and other social media
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Partners with various marketing teams to drive messaging in premium content such as infographics, white-board videos, webinars, and other lead-gen campaign activities
ASSUMPTION: This role requires strong analytical and strategic thinking skills, as well as the ability to manage multiple concurrent activities and projects.
π― Required Qualifications
Education:
- Bachelorβs degree in business, engineering, or marketing
Experience:
- 7+ years of experience in a product marketing, sales enablement, product management, or related role in the technology field/market
Required Skills:
- Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines
- Direct B2B marketing experience with solid knowledge of marketing tactics
- Knowledge of go-to-market (GTM) launch activities through the full lifecycle
- Strong analytical and strategic thinking skills
- A great attitude - willingness to learn new skills, take initiative, and collaborate across teams
- Aptitude to quickly come up to speed on new technology concepts
- Passion to evangelize disruptive new technologies
- Ability to react to frequent changes in duties and volume of work
- Comfortable accepting responsibility for medium to large scale projects involving multiple resources and spanning many months from start to finish
- Ability to manage multiple concurrent activities
Preferred Skills:
- Ability to write compelling marketing copy targeting identified business personas
Industry-specific experience promoting and marketing enterprise business products, services, and solutions, particularly in infrastructure services (Waves, Dark Fiber, Network Storage, Managed Network), AI for business, data center connectivity, and cloud services.
π° Compensation & Benefits
Salary Range:
- $103,711 - $152,109 (based on location)
Benefits:
- Comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits, and other perks that enhance physical, mental, emotional, and financial wellbeing
Working Hours:
- 40 hours per week
ASSUMPTION: The salary range provided is based on current national data and may vary based on location. Individual pay is based on skills, experience, and other relevant factors.
π Applicant Insights
π Company Context
Industry: Satellite Telecommunications
Company Size: 10,001+ employees
Founded: 1968
Company Description:
- Make America GREAT again. For the Peace of the World. VIETNAM is invincible.
Company Specialties:
- [Not specified]
Company Website:
lumen.com
ASSUMPTION: Lumen Technologies Inc is a privately held company specializing in satellite telecommunications, with a strong focus on driving innovation and growth in the industry.
π Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the Marketing Leadership team and collaborates with cross-functional teams across the organization.
Work Arrangement: Remote work arrangement with minimal supervision and the expectation to meet and exceed goals independently.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to cutting-edge technology and industry trends in infrastructure services and AI for business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing strategies and business outcomes.
π Location & Work Environment
Office Type: Remote work environment with minimal on-site presence required
Office Location(s): Not specified (remote work arrangement)
Geographic Context:
- United States (remote work arrangement)
Work Schedule: Full-time, 40 hours per week
ASSUMPTION: This role requires a high level of self-motivation, time management, and discipline to work effectively in a remote setting.
πΌ Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and technical interviews
4. Final round interviews with key stakeholders
5. Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and management
- Collaboration and communication skills
- Technical knowledge of infrastructure services and AI for business
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral and situational interview questions focusing on marketing strategy, content creation, and collaboration
- Showcase your understanding of infrastructure services and AI for business during the interview process
- Practice your presentation skills, as you may be required to present marketing concepts or ideas during the interview
ATS Keywords: Marketing strategy, content creation, collaboration, infrastructure services, AI for business, go-to-market, sales enablement, product marketing, B2B marketing, customer engagement, customer journey, messaging
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and ability to work effectively in a remote setting.
π οΈ Tools & Technologies
- [Not specified]
ASSUMPTION: The required tools and technologies for this role will be specific to Lumen's marketing technology stack and may include CRM, marketing automation, and content management systems.
π Cultural Fit Considerations
Company Values:
- [Not specified]
Work Style:
- Collaborative and cross-functional teamwork
- Independent and self-motivated work approach
- Strong communication and listening skills
- Strategic and analytical thinking
- Ability to manage multiple concurrent activities and projects
Self-Assessment Questions:
1. How do you approach working with cross-functional teams to drive marketing strategies and campaigns?
2. Can you provide an example of a successful marketing campaign you've led, and what was your role in its execution?
3. How do you stay up-to-date with industry trends and new technologies in infrastructure services and AI for business?
4. Can you describe a time when you had to manage multiple concurrent projects, and how did you prioritize and organize your workload?
ASSUMPTION: Lumen values candidates who are strong collaborators, self-motivated, and strategic thinkers, with a deep understanding of infrastructure services and AI for business.
β οΈ Potential Challenges
1. Working remotely may present challenges in maintaining productivity and focus without direct supervision
2. Managing multiple concurrent activities and projects may require strong time management and organizational skills
3. The fast-paced nature of the technology industry may necessitate frequent changes in duties and volume of work
4. Collaborating with cross-functional teams may require strong communication and interpersonal skills to navigate different perspectives and priorities
ASSUMPTION: These challenges can be mitigated by strong self-motivation, time management, communication, and collaboration skills, as well as a willingness to adapt to changing circumstances.
π Similar Roles Comparison
1. This role differs from related positions in its focus on infrastructure services and AI for business, requiring a deep understanding of these technologies and their applications
2. The industry-specific context for this role is the satellite telecommunications industry, with a focus on driving innovation and growth in infrastructure services and AI for business
3. Career path comparison: This role may serve as a stepping stone to a leadership role within the marketing department or a transition to a related role in the technology industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing roles in other industries, with a strong focus on infrastructure services and AI for business.
π Sample Projects
1. Developing a comprehensive marketing strategy for Lumen's Private Connectivity Fabric, highlighting its role as the backbone for the AI revolution
2. Creating a series of customer-facing assets, such as case studies, brochures, and whitepapers, showcasing the benefits of Lumen's infrastructure services for businesses
3. Managing an industry-focused content hub, featuring thought leadership articles, webinars, and other resources, to educate new prospects about Lumen's solutions
ASSUMPTION: These sample projects demonstrate the breadth and depth of marketing responsibilities for this role, requiring a strong understanding of infrastructure services, AI for business, and effective content creation and management.
β Key Questions to Ask During Interview
1. Can you describe the marketing team's structure and how this role fits within it?
2. What are the key priorities for this role in the first 90 days?
3. How does Lumen support the professional development and growth of its marketing team members?
4. Can you provide an example of a successful marketing campaign led by Lumen, and what was the role of the Senior Lead Portfolio Marketing Manager in its execution?
5. How does Lumen measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions will help you better understand the role's expectations, the marketing team's dynamics, and Lumen's approach to marketing strategy and execution.
π Next Steps for Applicants
To apply for this position:
1. Submit your application through this link:
https://jobs.lumen.com/global/en/job/338722/Sr-Lead-Marketing-Manager
2. Tailor your resume and cover letter to highlight relevant marketing experience and skills
3. Prepare for behavioral and situational interview questions focusing on marketing strategy, content creation, and collaboration
4. Showcase your understanding of infrastructure services and AI for business during the interview process
5. Practice your presentation skills, as you may be required to present marketing concepts or ideas during the interview
6. Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.