📌 Core Information
🔹 Job Title: Senior Lifecycle Marketing Manager
🔹 Company: Lyra Health
🔹 Location: United States (Remote/Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote/Virtual or On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing lifecycle marketing strategies across multiple channels
- Segmenting audiences and personalizing messaging to enhance member experience
- Managing and growing a team of channel experts
- Collaborating with cross-functional teams to align with business objectives
- Analyzing campaign performance and drawing insights to optimize programs
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in lifecycle marketing to drive engagement and revenue growth.
📋 Key Responsibilities
✅ Design a lifecycle marketing strategy and member journey to enhance member experience and increase engagement and revenue growth
✅ Create a segmentation strategy to personalize messaging and positioning for diverse consumer audiences
✅ Craft a welcome and onboarding, nurture, and retention program leveraging various channels
✅ Lead a team of channel experts, starting with an email marketing manager
✅ Develop new, innovative ways to improve conversion rates and efficiency through data-driven insights, experimentation, and automation
✅ Monitor and analyze campaign performance metrics, providing regular reports and insights to key stakeholders
✅ Lead the content briefing process to create compelling and engaging campaigns
✅ Work closely with product and customer success teams to ensure cohesive alignment with overall business objectives
✅ Stay updated on industry best practices and explore opportunities to optimize campaigns through other CRM and ESPs as needed
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management to deliver successful lifecycle marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of marketing experience, with at least 3+ years in lifecycle marketing, including campaign strategy/development, messaging, segmentation, experimentation, and optimization
Required Skills:
- Proven experience in CRM platforms such as Salesforce Marketing Cloud
- Ability to manipulate and analyze data in Google Analytics and Mixpanel
- Strong data-driven and analytical skills
- Creative self-starter with effective project management skills
- Strong verbal and written communication skills
Preferred Skills:
- Previous experience working in a heavily regulated environment (telehealth, fintech)
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with a strong background in lifecycle marketing, data analysis, and team management will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $119,000 - $183,000 per year
Benefits:
- Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
- Lyra for Lyrians; coaching and therapy services
- Equity in the company through discretionary restricted stock units
- Competitive time off with pay policies including vacation, sick days, and company holidays
- Paid parental leave
- 401K retirement benefits
- Monthly tech allowance
Working Hours: Full-time (40 hours/week), with flexible scheduling and remote/hybrid work arrangement
ASSUMPTION: The salary range is determined by role and level, and placement within the range will depend on a number of job-related factors, including skills, qualifications, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 1,001-5,000 employees
Founded: 2015
Company Description:
- Lyra Health is transforming mental health care through technology with a human touch
- Provides access to effective, high-quality mental health care for employees and their families
- Works with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies
Company Specialties:
- Behavioral health
- Mental health
- Digital health
Company Website: http://www.lyrahealth.com
ASSUMPTION: Lyra Health is a well-established company in the mental health care industry, focusing on improving access to mental health care through technology and a human touch.
📊 Role Analysis
Career Level: Senior/Managerial
Reporting Structure: Reports directly to the Head of Consumer Marketing
Work Arrangement: Hybrid (Remote/Virtual or On-site) with the option to work from the Burlingame, CA headquarters
Growth Opportunities:
- Potential to grow within the marketing team or explore other opportunities within the company
- Chance to make a significant impact on the member experience and business growth
- Opportunity to lead and develop a team of channel experts
ASSUMPTION: This role offers growth opportunities in team leadership, marketing strategy, and career advancement within the company.
🌍 Location & Work Environment
Office Type: Hybrid (Remote/Virtual or On-site) with an option to work from the Burlingame, CA headquarters
Office Location(s): Burlingame, CA
Geographic Context:
- Burlingame is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- Close proximity to Silicon Valley, with access to tech industry events and networking opportunities
- Access to public transportation, with a Caltrain station nearby
Work Schedule: Full-time (40 hours/week) with flexible scheduling and remote/hybrid work arrangement
ASSUMPTION: The hybrid work environment offers flexibility and a balance between remote work and in-office collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Consumer Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Team management and leadership
- Communication and presentation skills
Application Tips:
- Highlight your lifecycle marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Lyra Health's mission and the role's responsibilities
- Prepare examples of successful lifecycle marketing campaigns you've led or contributed to
ATS Keywords: Lifecycle Marketing, Campaign Strategy, Messaging, Segmentation, Experimentation, Optimization, People Management, CRM Platforms, Data Analysis, Project Management, Communication Skills, Collaboration, Creativity
ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, data analysis, team management, and communication skills.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Analytics
- Mixpanel
- CRM and ESP platforms (e.g., HubSpot, Marketo, Mailchimp)
ASSUMPTION: Familiarity with CRM platforms, marketing automation tools, and analytics software is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven
- Collaborative
- Data-oriented
Work Style:
- Hands-on and strategic
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a mission-driven environment focused on improving mental health care?
- Are you comfortable working with data and using it to inform marketing strategies?
- Can you balance short-term gains with long-term impact and manage a team to achieve both?
ASSUMPTION: Candidates who are mission-driven, collaborative, and data-oriented will be a strong fit for Lyra Health's culture.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid environment
- Balancing short-term campaign optimization with long-term strategy
- Working in a heavily regulated industry (mental health care)
- Keeping up with industry best practices and technological advancements
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on lifecycle marketing and member journey optimization
- Lyra Health's mission-driven culture sets it apart from other companies in the mental health care industry
- Career progression may involve moving into a director or VP role within the marketing department or exploring other opportunities within the company
ASSUMPTION: This role offers unique opportunities in lifecycle marketing and career growth within a mission-driven company.
📝 Sample Projects
- Developing and executing a multi-channel welcome and onboarding campaign to improve member engagement
- Segmenting the member base and creating personalized messaging to enhance retention and reduce churn
- Optimizing a nurture campaign to drive member activation and increase revenue growth
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, focusing on member experience, data analysis, and campaign optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the lifecycle marketing team currently, and how can this role address them?
- How does this role collaborate with other teams, such as product and customer success, to ensure cohesive alignment with business objectives?
- What opportunities are there for professional growth and development within the marketing team or the company as a whole?
- How does Lyra Health support work-life balance for its employees, particularly in a hybrid or remote work environment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions help candidates understand the role's priorities, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your lifecycle marketing experience and achievements
- Write a cover letter demonstrating your understanding of Lyra Health's mission and the role's responsibilities
- Prepare examples of successful lifecycle marketing campaigns you've led or contributed to
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
