📌 Core Information
🔹 Job Title: Sr. Lifecycle Marketing Specialist
🔹 Company: Tala
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading lifecycle marketing campaigns across multiple channels
- Collaborating cross-functionally with marketing, product, and CX teams
- Driving data-driven strategies to improve conversion and retention
- Managing and developing a high-performing team
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data analysis and campaign optimization.
📋 Key Responsibilities
✅ Design, build, implement, measure, and iterate on lifecycle strategies to build personalized relationships with prospects and customers
✅ Partner with Marketing, Product, and CX to execute and optimize high-performing lifecycle marketing campaigns
✅ Generate data-driven hypotheses and execute A/B tests to inform new marketing strategies and drive outsized ROI
✅ Lead the lifecycle production process from ticket creation through to deployment and analysis, identifying process flows to maximize team efficiency
✅ Execute on lifecycle marketing campaigns per requests of stakeholders
✅ Problem solve in real time to address service interruptions impacting customers
✅ Learn business rules, product flows, and underlying data to support rapid delivery of reliable solutions with the highest level of precision and data quality
✅ Work with data, product, and engineering teams to define any new requirements to ensure the right data is available for relevant, personalized, and real-time campaigns
✅ Manage, develop, coach, and motivate team members in a highly engaged, high performance culture
ASSUMPTION: This role requires a hands-on approach, with a strong emphasis on data analysis and campaign optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5+ years of relevant lifecycle marketing and mobile/CRM experience
Required Skills:
- Hands-on experience with marketing automation platforms (Braze experience a plus)
- Solid understanding of email, in-app, push, SMS & WhatsApp including campaign automation, data feeds in and out, and segmentation queries
- Intermediate SQL knowledge
- Data analysis experience
- Strong attention to detail and project management skills
- Effective communicator with a collaborative, can-do attitude
Preferred Skills:
- Experience with MoEngage, Iterable, Responsys, ExactTarget, LeanPlum, or Klaviyo
- Cross-cultural skills with a passion for serving customers and working with global teams
ASSUMPTION: Candidates should have a proven track record in lifecycle marketing, with a strong analytical mindset and experience working with global teams.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (Based on industry standards for a mid-senior level marketing role in Mexico City)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and holiday policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Mexico City. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on financial inclusion and access to credit for underserved populations
Company Size: Medium (501-1,000 employees), which offers opportunities for growth and impact but maintains a startup-like culture
Founded: 2011, with a mission to provide financial access to the global majority
Company Description:
- Tala is a leading financial platform that provides instant access to credit, payments, savings, and transfer services to millions of customers on three continents
- Powered by advanced technology and human creativity, Tala is reinventing financial infrastructure to solve what legacy institutions can’t or won’t, in order to unlock global economic progress
- Tala has raised nearly half a billion dollars in investments and debt, backed by leading venture and impact investors
Company Specialties:
- Mobile Technology
- Credit Scores
- Financial Inclusion
- Big Data
- Economic Development
- Direct Lending
- Emerging Markets
- Data Science
- Risk Analytics
Company Website: http://tala.co
ASSUMPTION: Tala's mission-driven approach and focus on financial inclusion make it an attractive employer for candidates seeking to make a social impact through their work.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Head of Marketing and may have team members reporting to them
Work Arrangement: Remote OK, with a flexible work arrangement that allows for a healthy work-life balance
Growth Opportunities:
- Potential to lead and grow the lifecycle marketing team
- Opportunities to work on cross-functional projects and collaborate with global teams
- Chance to gain experience in a fast-growing fintech company and make a social impact
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing team.
🌍 Location & Work Environment
Office Type: Remote-friendly, with offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India
Office Location(s): Mexico City, Ciudad de México, Mexico
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture and diverse population
- The city offers a mix of urban and natural environments, with numerous parks, museums, and historical sites
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible hours and a remote-friendly work environment that allows for a healthy work-life balance
ASSUMPTION: The remote-friendly work environment at Tala offers candidates the opportunity to work from home or in one of the company's global offices, providing flexibility and convenience.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
- Background check and offer
Key Assessment Areas:
- Data analysis and campaign optimization skills
- Cross-functional collaboration and communication skills
- Problem-solving and adaptability
- Cultural fit and alignment with Tala's mission
Application Tips:
- Highlight your experience with lifecycle marketing and data analysis in your resume
- Tailor your cover letter to demonstrate your passion for Tala's mission and your fit for the role
- Prepare examples of successful lifecycle marketing campaigns you've led and the data-driven insights that informed your strategies
ATS Keywords: Lifecycle Marketing, CRM, Data Analysis, Marketing Automation, A/B Testing, Project Management, Email Marketing, Push Notifications, SMS Marketing, WhatsApp Marketing, SQL, HTML, CSS, Cross-Cultural Skills, Communication, Collaboration
ASSUMPTION: Tala's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- Braze (or other marketing automation platforms)
- SQL databases
- Google Analytics
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Braze or other marketing automation platforms, as well as SQL and data analysis tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Collaboration
- Creativity
- Customer-centricity
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and problem-solving
- Mission-focused and passionate
Self-Assessment Questions:
- How do you approach data analysis and campaign optimization in a lifecycle marketing role?
- Can you describe a time when you had to collaborate cross-functionally to execute a successful marketing campaign?
- How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: Tala values candidates who are data-driven, collaborative, and passionate about the company's mission to provide financial access to the global majority.
⚠️ Potential Challenges
- Working with a global team across multiple time zones may present communication and coordination challenges
- The fast-paced nature of the role may require adaptability and the ability to manage multiple projects simultaneously
- The remote-friendly work environment may require strong self-motivation and time management skills
- Tala's mission-driven approach may require candidates to be passionate about financial inclusion and social impact
ASSUMPTION: These challenges are inherent to the role and the company's mission-driven approach, and candidates should be prepared to address them proactively.
📈 Similar Roles Comparison
- Compared to other lifecycle marketing roles, this position offers a unique opportunity to work in a mission-driven fintech company with a focus on financial inclusion
- Tala's global presence and remote-friendly work environment provide opportunities for candidates to work with diverse teams and gain international experience
- This role offers significant growth opportunities for the right candidate, with a clear path for career progression within the marketing team
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other lifecycle marketing positions in the industry.
📝 Sample Projects
- Developing and executing a targeted lifecycle marketing campaign to improve customer retention in Mexico
- Analyzing customer data to identify trends and opportunities for personalized, real-time campaigns
- Collaborating with product and engineering teams to optimize the customer journey and improve conversion rates
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and mission-focused nature of the role and provide insight into the types of initiatives candidates can expect to work on.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Tala support the professional development and growth of its employees?
- Can you provide examples of how Tala's mission-driven approach is reflected in the company's culture and day-to-day operations?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Tala measure the success of its lifecycle marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as the key priorities and metrics for success in the first 90 days.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with lifecycle marketing, data analysis, and cross-functional collaboration
- Prepare examples of successful lifecycle marketing campaigns you've led and the data-driven insights that informed your strategies
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
