📌 Core Information
🔹 Job Title: Sr. Local Performance Marketing Specialist
🔹 Company: Neighborly
🔹 Location: HQ Irving, HQ Waco
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid or fully remote
🚀 Job Overview
Key aspects of this role include:
- Developing and tracking integrated marketing plans for franchise owners
- Monitoring key marketing performance metrics and coaching franchise owners
- Presenting pre-opening and grand-opening marketing plans during onboarding
- Selling local programs and capturing local marketing plans
- Developing roll-up reporting on franchise owner participation in key programs
ASSUMPTION: This role requires a high level of analytical skills and the ability to influence franchise owners to achieve marketing goals.
📋 Key Responsibilities
✅ Monitor, track, and coach franchise business owners on their local integrated marketing plans
✅ Monitor key marketing performance metrics, both online and offline customer and engagement analytics
✅ Present pre-opening and grand-opening marketing plans during onboarding training sessions
✅ Sell in local programs with recommendations provided to individual franchise owners
✅ Develop roll-up reporting on franchise business owner participation in key programs that drive qualified leads and revenue
ASSUMPTION: This role requires a strong understanding of both digital and traditional marketing channels, as well as the ability to analyze and interpret data to drive marketing strategies.
🎯 Required Qualifications
Education: Four-year college degree in Marketing or related field
Experience: 5+ years marketing experience, ideally within a franchise service or retail industry, with a strong focus on digital marketing and analytical skills
Required Skills:
- Excellent communication skills (written and verbal)
- Strong track record of delivering results in a high-growth environment
- Possess excellent diplomatic skills and relationship-building qualities
- Ability to interpret, analyze, and present metrics and trends
- Proficient in Microsoft Office Suite and marketing analytics tools
Preferred Skills:
- Experience with franchise marketing or home services industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in franchise marketing or the home services industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on experience and industry standards for this role and location)
Benefits:
- Equity and bonus opportunities
- 401(k) plan
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee discounts on services
Working Hours: Full-time, Monday - Friday, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically home services
Company Size: 1,001-5,000 employees
Founded: 1981, with over 40 years of experience in the home services industry
Company Description:
- Neighborly is a hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses
- The company focuses on strategic innovation and building the future of home and business services
- Neighborly offers a wide range of services, including plumbing, HVAC, electrical, and home inspection services
Company Specialties:
- Home services
- Franchise business model
- Customer-focused marketing strategies
Company Website: www.neighborlybrands.com
ASSUMPTION: Neighborly's extensive experience in the home services industry and focus on strategic innovation make it an attractive place for marketing professionals looking to grow their careers.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Local Performance Marketing Manager
Work Arrangement: Hybrid or fully remote, with flexibility for remote work
Growth Opportunities:
- Potential to advance to a management or leadership role within the marketing department
- Opportunity to gain experience in franchise marketing and the home services industry
- Chance to work with a diverse range of brands and services within the Neighborly portfolio
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the broader home services industry.
🌍 Location & Work Environment
Office Type: Hybrid, with a headquarters in Irving, Texas, and a secondary headquarters in Waco, Texas
Office Location(s): 1010 N University Parks Dr, Waco, Texas, US, and 500 E John Carpenter Fwy, Irving, Texas 75062, US
Geographic Context:
- The Irving headquarters is located in the Dallas-Fort Worth metroplex, offering a diverse range of cultural and recreational opportunities
- The Waco headquarters is located in central Texas, with a lower cost of living and a family-friendly atmosphere
- Both locations offer a mix of urban and suburban environments, with easy access to major highways and airports
Work Schedule: Full-time, Monday - Friday, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement and flexibility for remote work offer candidates the opportunity to balance their personal and professional lives.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Local Performance Marketing Manager and a member of the marketing team
- Case study or presentation to assess analytical and communication skills
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Analytical skills and data interpretation
- Communication skills and ability to influence others
- Marketing strategy and planning
- Franchise marketing experience or understanding of the franchise business model
Application Tips:
- Highlight your experience with marketing analytics and data-driven decision-making
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare for behavioral interview questions that assess your problem-solving skills and ability to work collaboratively
- Research Neighborly's brands and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Local Marketing, Digital Marketing, Analytical Skills, Data-Driven, Communication Skills, Relationship Building, Coaching, Performance Metrics, Marketing Plans, Customer Growth, Lead Generation, Reporting, Influencing, Strategic Innovation, Customer Journey, Engagement Analytics
ASSUMPTION: Neighborly uses an Applicant Tracking System (ATS) to screen and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing analytics tools (e.g., Google Analytics, Tableau, or Power BI)
- Customer Relationship Management (CRM) software (e.g., Salesforce or HubSpot)
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
ASSUMPTION: Proficiency in Microsoft Office Suite and marketing analytics tools is essential for this role. Experience with CRM and project management software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Respect: Value and appreciate the diversity of our team members and franchise owners
- Integrity: Act honestly and ethically in all interactions
- Customer Focus: Prioritize the needs and satisfaction of our customers
- Having Fun in the Process: Foster a positive and enjoyable work environment
Work Style:
- Collaborative: Work closely with franchise owners, marketing team members, and other departments to achieve common goals
- Data-driven: Use data and analytics to inform marketing strategies and decisions
- Adaptable: Embrace change and adapt to new challenges and opportunities
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with a diverse range of stakeholders?
- Are you comfortable using data and analytics to drive marketing strategies and decisions?
- Do you have a proven track record of delivering results in a high-growth environment and adapting to change?
ASSUMPTION: Candidates who align with Neighborly's company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Working with a diverse range of franchise owners with varying levels of marketing expertise and resources
- Balancing the needs and priorities of multiple brands and services within the Neighborly portfolio
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Managing a hybrid work arrangement, with some travel required for onboarding and training sessions
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on local marketing strategies and franchise owner coaching
- Experience in franchise marketing or the home services industry is a significant advantage for this role
- This role offers the opportunity to work with a diverse range of brands and services within the Neighborly portfolio, providing unique career growth opportunities
ASSUMPTION: Candidates should consider how their skills and experience align with the unique aspects of this role and the broader home services industry.
📝 Sample Projects
- Developing a comprehensive marketing plan for a new franchise owner, including digital and traditional marketing strategies
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Coaching franchise owners on their local marketing plans and providing data-driven recommendations to improve performance
ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced by the Sr. Local Performance Marketing Specialist.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall marketing strategy for Neighborly and its brands?
- What are the most significant challenges facing franchise owners in the home services industry, and how can this role help address them?
- How does Neighborly support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
- How does this role collaborate with other departments, such as sales and operations, to achieve common goals?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience with marketing analytics, data-driven decision-making, and franchise marketing
- Prepare for behavioral interview questions that assess your problem-solving skills, communication skills, and ability to work collaboratively
- Research Neighborly's brands and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
