📌 Core Information
🔹 Job Title: Senior Manager, Acquisition Strategy
🔹 Company: Comcast
🔹 Location: PA - Philadelphia, 1701 John F Kennedy Blvd
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing audience-led acquisition strategies to support critical growth drivers
- Engaging with research, data, and analytics to recommend acquisition marketing approaches
- Optimizing the acquisition marketing funnel and driving impact throughout
- Building relationships and working across a matrixed enterprise
- Launching successful new-to-market products and campaigns
ASSUMPTION: This role requires a strategic thinker with a strong analytical background and experience in driving growth through acquisition marketing strategies.
📋 Key Responsibilities
✅ Contribute to acquisition offer research agenda in partnership with CR&I, developing an understanding of what offers and constructs resonate in the market and that can drive demand, conversion, and channel performance
✅ Employ performance data, research, and competitive intelligence to develop strategic insights and recommendations on potential acquisition strategies
✅ Work closely with competitive intelligence teams to iterate on new acquisition GTM tactics in response to a rapidly evolving competitive landscape
✅ Partner with Media, Marketing, and GTM teams to ensure offer presentation in-market is aligned to commercial/growth strategy and delivers expected business benefit
✅ Contribute to the strategic acquisition learning agenda, ensuring that we are continually testing our acquisition growth strategies in market and optimizing full-funnel KPIs
✅ Work closely with Product Management and Pricing/Packaging teams to develop commercialization plans for all new product/feature launches across the Xfinity portfolio
✅ Partner with GTM teams to inform the strategic consumer POR and ensure that the organization is focused on critical initiatives that will move the needle
✅ Support additional Acquisition and GTM responsibilities as needed
ASSUMPTION: This role requires a high level of collaboration and influencing skills to work effectively across multiple teams and functions.
🎯 Required Qualifications
Education: Bachelor's Degree (Required), MBA preferred
Experience: 7-10 years of relevant experience, particularly in marketing, customer insights, data analysis, and business execution
Required Skills:
- Analytical skills – Gathers, analyzes, and synthesizes insights from a variety of resources to develop hypotheses and inform strategy
- Strategic thinking - Translates broad strategies into clear, specific objectives and plans that can be implemented by individuals; Creates plans that address specific segments and need states
- Project management and attention to detail – able to manage all elements of a project from beginning to end, ensuring that critical initiatives are delivered in a timely and complete manner
- Collaborating and Influencing - Works closely with many stakeholders and partners; invites and uses the opinions and perspectives of others; inspires people by engaging them in dialogue to gain commitment and bring them on board, linking their perspective to the intent; adapts their own approach to the audience, preparing for and working through possible resistance; resolves conflict by discussing individual issues with each person.
- Driving Results - Works to achieve goals while overcoming obstacles or planning for contingencies; shows sense of urgency about reaching goals; checks their own work and others against required quality standards; reviews performance and progress on a regular basis to ensure team is achieving results.
- Creative Thinking - Employs strategic and creative principles that will develop big, disruptive ideas deeply rooted in customer insights, derived from all consumer channels
Preferred Skills:
- Experience in the technology and/or telecom spaces
- Track record of launching successful new-to-market products and campaigns
ASSUMPTION: This role requires a unique blend of analytical, strategic, and creative thinking, as well as strong collaboration and influencing skills.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Estimated, based on industry standards for a Senior Manager role in the Telecommunications industry in Philadelphia)
Benefits:
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition assistance and professional development opportunities
- Employee discounts on Comcast products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Manager role in the Telecommunications industry in Philadelphia. Actual salary may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on providing connectivity, platforms, content, and experiences that bring people together globally
Company Size: 10,001+ employees, with a large, matrixed enterprise structure
Founded: 1963, with a rich history of innovation and growth in the telecommunications and media industries
Company Description:
- Comcast is a global leader in media, entertainment, and technology, providing a wide range of products and services, including cable television, high-speed internet, voice services, wireless services, and more
- The company is committed to delivering exceptional customer experiences and driving innovation in the industries it serves
- Comcast is known for its strong company culture, which values diversity, inclusion, and employee development
Company Specialties:
- Cable television
- High-speed internet
- Voice services
- Wireless services
- Media and entertainment
Company Website: corporate.comcast.com
ASSUMPTION: Comcast is a large, established company with a diverse range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager, with significant responsibility for driving acquisition strategies and collaborating with cross-functional teams
Reporting Structure: This role reports to the Vice President, Acquisition Strategy, and has the opportunity to influence and collaborate with various teams, including Media, Marketing, GTM, Product Management, and more
Work Arrangement: On-site, with the opportunity for flexibility and remote work for certain tasks or projects
Growth Opportunities:
- Potential to advance to a Vice President or Director role within the Acquisition Strategy team or related functions
- Opportunities to expand responsibilities and influence across the broader organization
- Chance to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant opportunities for career growth and development within the Acquisition Strategy team and the broader organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters, with a modern, collaborative work environment
Office Location(s): 1701 John F Kennedy Blvd, Philadelphia, PA 19103
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States
- The city is known for its rich history, cultural attractions, and diverse neighborhoods
- Philadelphia offers a variety of housing options, from urban apartments to suburban homes, with a range of prices and amenities
Work Schedule: Full-time, typically Monday-Friday, with flexibility for meetings and project deadlines
ASSUMPTION: The Philadelphia office offers a modern, collaborative work environment, with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- On-site interview with a panel of stakeholders, including team members and other leaders within the Acquisition Strategy team
- Final interview with the Vice President, Acquisition Strategy
Key Assessment Areas:
- Analytical and strategic thinking skills
- Collaboration and influencing skills
- Creativity and innovation
- Alignment with Comcast's company culture and values
Application Tips:
- Highlight your relevant experience and accomplishments in acquisition marketing, with a focus on driving growth and optimizing the acquisition funnel
- Tailor your resume and cover letter to emphasize your analytical, strategic, and creative thinking skills, as well as your collaboration and influencing abilities
- Prepare for behavioral interview questions that assess your problem-solving, decision-making, and leadership skills
ATS Keywords: Acquisition Strategies, Analytical Thinking, Cross-Functional Partnerships, Go-to-Market Strategies, Leading by Influence, Marketing Strategies
ASSUMPTION: The interview process for this role is designed to assess the candidate's analytical, strategic, and creative thinking skills, as well as their ability to collaborate and influence others.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA, Microsoft Project)
- Marketing automation and analytics tools (e.g., Adobe Analytics, Google Analytics, Marketo)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data visualization tools, as well as familiarity with project management and marketing automation/analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-first approach
- Innovation and continuous learning
- Integrity and respect
- Teamwork and collaboration
- Excellence and accountability
Work Style:
- Fast-paced, dynamic work environment
- Matrixed organization, with opportunities to collaborate with various teams and functions
- Focus on driving results and achieving business objectives
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you able to manage multiple priorities and deadlines effectively?
- Are you comfortable working in a matrixed organization, and do you have strong collaboration and influencing skills?
- Do you have a proven track record of driving growth through acquisition marketing strategies, and are you able to optimize the acquisition funnel effectively?
ASSUMPTION: Comcast values a customer-first approach, innovation, integrity, teamwork, and excellence. Candidates should assess their fit with these values and the company's fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Working in a large, matrixed organization may present challenges in terms of communication, collaboration, and decision-making
- The role requires a high level of analytical and strategic thinking, as well as strong creativity and innovation, which may be challenging for some candidates
- The pace of the telecommunications industry is fast, and candidates must be able to adapt quickly to changes in the market and competitive landscape
- Philadelphia may present challenges in terms of cost of living, weather, and personal preferences for urban vs. suburban living
ASSUMPTION: Candidates should be aware of the potential challenges associated with working in a large, matrixed organization, as well as the fast-paced nature of the telecommunications industry and the cost of living in Philadelphia.
📈 Similar Roles Comparison
- This role is unique in its focus on acquisition marketing strategies within the telecommunications industry, but similar roles may exist in other industries with a focus on customer acquisition and growth
- Candidates should compare this role to similar roles in other industries to assess the fit with their career goals and preferences
- Career paths for this role may include advancement to Vice President or Director roles within the Acquisition Strategy team or related functions, as well as opportunities to expand responsibilities and influence across the broader organization
ASSUMPTION: Candidates should compare this role to similar roles in other industries to assess the fit with their career goals and preferences, and consider the potential career paths and growth opportunities associated with this role.
📝 Sample Projects
- Developing a comprehensive acquisition marketing strategy for a new product launch, including market research, competitive analysis, and data-driven insights
- Optimizing the acquisition funnel for an existing product or service, with a focus on improving conversion rates and reducing customer acquisition costs
- Launching a successful acquisition marketing campaign for a new-to-market product or service, with a focus on driving brand awareness, consideration, and conversion
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role, but may not be exhaustive or representative of all potential projects or tasks.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Acquisition Strategy team, and how this role fits into the broader organization?
- How does the company support the professional development and growth of its employees, particularly in this role and within the Acquisition Strategy team?
- Can you provide examples of how the company has successfully launched new-to-market products or services, and how this role contributed to those efforts?
- How does the company approach collaboration and influencing across matrixed teams and functions, and what specific skills or qualities are valued in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how does the company support new employees in achieving these objectives?
ASSUMPTION: Candidates should ask thoughtful, insightful questions during the interview process to gain a deeper understanding of the role, the team, and the company, as well as to demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://comcast.wd5.myworkdayjobs.com/Comcast_Careers/job/PA---Philadelphia-1701-John-F-Kennedy-Blvd/Sr-Manager--Acquisition-Strategy_R407103-1
- Tailor your resume and cover letter to highlight your relevant experience and accomplishments in acquisition marketing, with a focus on driving growth and optimizing the acquisition funnel
- Prepare for behavioral interview questions that assess your problem-solving, decision-making, and leadership skills
- Research Comcast's company culture, values, and recent initiatives to demonstrate your understanding of the organization and your fit with the role
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
