Sr. Manager/ AD- SEO

📌 Core Information

🔹 Job Title: Senior Manager / AD - SEO

🔹 Company: Interview Kickstart

🔹 Location: India (Remote)

🔹 Job Type: Full-Time

🔹 Category: SEO, AI, Tech

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (India)

🚀 Job Overview

Key aspects of this role include:

• Architecting an AI-First SEO roadmap to improve organic visibility across various AI tools.
• Optimizing for LLM (Large Language Model) discovery and retrieval-friendly formatting.
• Leading technical SEO fundamentals to ensure fast CWV/INP, logical crawl paths, and multilingual hreflang.
• Guiding content and web teams to create AI-rewarding, E-E-A-T-rich content.
• Measuring and iterating on AI-oriented signals and classic SEO KPIs.

ASSUMPTION: This role requires a high level of autonomy and ownership, with minimal management. It offers the opportunity to contribute directly to the success of the business and have a top-line impact.

📋 Key Responsibilities

✅ Architect an AI-First SEO roadmap: Map entity gaps, craft schema (Course, FAQ, Video, Organization), and align content clusters with knowledge-graph best practices.

✅ Optimize for LLM discovery: Experiment with retrieval-friendly formatting, authoritative mentions, and "mention engineering" techniques to improve the odds of appearing in generated answers.

✅ Lead technical SEO fundamentals: Ensure fast CWV/INP, logical crawl paths, multilingual hreflang, and JavaScript SEO hygiene to keep traditional search strong while future-proofing for AI.

✅ Guide content & web teams: Use LLM-driven topic clustering and prompt-based outlines, then coach writers and SMEs to add depth and E-E-A-T that AI rewards.

✅ Measure & iterate: Track AI-oriented signals and classic SEO KPIs, and run controlled experiments to learn what moves the needle.

ASSUMPTION: This role requires a strong understanding of both traditional SEO and AI-driven SEO strategies to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field.

Experience: 5+ years of SEO ownership experience in SaaS, EdTech, or similar industries, with hands-on experience in schema.org, JSON-LD, and entity SEO.

Required Skills:

• Proven experience in schema.org, JSON-LD, and entity SEO.
• Working knowledge of LLM behavior and tactics to influence retrieval results.
• Technical toolkit: Python (pandas, LangChain) or SQL for audits, plus GSC, GA4, Screaming Frog, SEMrush, and an SEO testing platform.
• Structured-data fluency—comfortable implementing and validating rich schema for Courses, Videos, FAQs, and How-To content.
• Authority-building chops—able to secure high-trust citations, podcast transcripts, and directory profiles that feed LLM training sets.
• Strong communication skills to translate AI-SEO insights for writers, developers, and executives.

Preferred Skills:

• Experience with AI-driven content creation and optimization.
• Familiarity with AI tools and platforms (e.g., ChatGPT, Gemini, Perplexity).

ASSUMPTION: Candidates with experience in AI-driven SEO strategies and a strong understanding of LLM behavior will be most successful in this role.

💰 Compensation & Benefits

Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated, based on industry standards for senior SEO roles in India)

Benefits:

• Remote work flexibility
• Competitive compensation package
• Opportunity to work with a high-pedigree, high-caliber team

Working Hours: Full-time (40 hours/week), with flexibility for a results-driven work environment

ASSUMPTION: The salary range is estimated based on industry standards for senior SEO roles in India. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: EdTech, focusing on interview preparation and career transitions for tech professionals

Company Size: Small to medium (11-50 employees), offering a close-knit team and high autonomy

Founded: 2014, with a strong reputation built over a decade of successful career transitions

Company Description:

• Interview Kickstart specializes in interview preparation and upskilling for high-demand tech fields such as AI, ML, and Data Science.
• The company offers structured courses, live classes, mock interviews, personalized coaching, resume refinement, career strategies, and referrals.
• Interview Kickstart is completely remote, hiring the best people regardless of geography.

Company Specialties:

• Interview preparation
• Career transitions
• AI, ML, and Data Science upskilling
• Remote work and global hiring

Company Website: https://www.interviewkickstart.com/

ASSUMPTION: Interview Kickstart's remote-first culture and global hiring practices make it an attractive option for candidates seeking flexibility and international exposure.

📊 Role Analysis

Career Level: Senior Manager/Individual Contributor

Reporting Structure: This role reports directly to the founders, with minimal management responsibilities

Work Arrangement: Remote (India), with high autonomy and flexibility

Growth Opportunities:

• Potential to contribute directly to the success of the business and have a top-line impact
• Opportunity to work with a high-pedigree, high-caliber team and learn from experienced hiring managers
• Chance to grow with the company as it continues to expand its offerings and global presence

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): India (remote work)

Geographic Context:

• India has a large and growing tech industry, with a strong focus on AI, ML, and Data Science
• The remote work environment offers flexibility and the opportunity to work with a global team
• India's time zone (IST) allows for collaboration with team members and clients across various regions

Work Schedule: Full-time (40 hours/week), with flexibility for a results-driven work environment

ASSUMPTION: The remote work environment and India's growing tech industry make this an attractive opportunity for candidates seeking flexibility and international exposure.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical SEO assessment
• Final interview with the founders

Key Assessment Areas:

• SEO expertise and experience
• Understanding of AI-driven SEO strategies
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of AI-driven SEO and its importance to Interview Kickstart
• Prepare for the technical SEO assessment by brushing up on your knowledge of schema.org, JSON-LD, and entity SEO
• Be ready to discuss your approach to optimizing for LLM discovery and retrieval-friendly formatting

ATS Keywords: SEO, AI, Schema.org, JSON-LD, Entity SEO, Python, SQL, GSC, GA4, Screaming Frog, SEMrush, Technical SEO, Content Strategy, Communication

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on SEO expertise and experience, particularly in AI-driven SEO strategies.

🛠️ Tools & Technologies

• Python (pandas, LangChain)
• SQL
• GSC (Google Search Console)
• GA4 (Google Analytics 4)
• Screaming Frog
• SEMrush
• SEO testing platform

ASSUMPTION: Candidates should be comfortable using a range of SEO tools and technologies, with a strong preference for those with experience in Python or SQL for audits.

👔 Cultural Fit Considerations

Company Values:

• Expertise: We pride ourselves on our deep understanding of the tech interview process and our ability to help candidates succeed.
• Integrity: We believe in honest, transparent communication and always acting in the best interest of our candidates and clients.
• Innovation: We continually seek to improve our offerings and stay at the forefront of the tech industry.

Work Style:

• Remote and flexible work environment
• High autonomy and ownership
• Collaborative and supportive team culture

Self-Assessment Questions:

• Do you thrive in a remote, autonomous work environment?
• Are you comfortable working with a diverse, global team?
• Do you have a strong understanding of AI-driven SEO strategies and a passion for staying up-to-date with the latest trends in the tech industry?

ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working in a remote, autonomous environment will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, remote work environment
• Keeping up with the latest trends and developments in AI-driven SEO
• Balancing the need for autonomy with the desire for collaboration and support from the team
• Adapting to a small, close-knit team with a high degree of responsibility and ownership

ASSUMPTION: These challenges can be overcome by candidates who are self-motivated, results-driven, and comfortable working in a remote, autonomous environment.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven SEO strategies and its remote, autonomous work environment
• Similar roles may be found in other EdTech or AI-focused companies, but Interview Kickstart's remote-first culture and global hiring practices set it apart
• Career progression in this role may involve expanding the company's offerings, growing the team, or taking on additional responsibilities within the organization

ASSUMPTION: This role offers a unique opportunity for candidates seeking to specialize in AI-driven SEO strategies and work in a remote, autonomous environment.

📝 Sample Projects

• Developing and implementing an AI-First SEO roadmap for Interview Kickstart's website and content
• Optimizing content for LLM discovery and retrieval-friendly formatting
• Conducting technical SEO audits and implementing improvements to ensure fast CWV/INP, logical crawl paths, and multilingual hreflang

ASSUMPTION: These projects are designed to help candidates demonstrate their understanding of AI-driven SEO strategies and their ability to implement them in a real-world context.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Interview Kickstart support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Interview Kickstart approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most challenging aspects of working in a remote, autonomous environment, and how does the company support its employees in overcoming them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to assess whether the opportunity aligns with their career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter that demonstrates your understanding of AI-driven SEO and its importance to Interview Kickstart
• Prepare for the technical SEO assessment by brushing up on your knowledge of schema.org, JSON-LD, and entity SEO
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.