📌 Core Information
🔹 Job Title: Senior Manager, Ads Product Marketing - Measurement
🔹 Company: Pinterest
🔹 Location: San Francisco, CA, US (Remote also considered)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (1-2 times in-office per quarter)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of ads product marketing managers to shape product direction and go-to-market strategies for new advertising solutions.
- Driving cross-functional alignment and overseeing the development of measurement solutions to help advertisers maximize media performance.
- Partnering closely with product leadership to set the measurement vision, strategy, and roadmap.
- Educating and inspiring internal and external teams on Pinterest’s solutions for advertisers and partners.
- Building close XFN partnerships across various teams to drive success.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the advertising landscape and measurement methodologies.
📋 Key Responsibilities
✅ Lead a team of ads product marketing managers responsible for shaping product direction through market analysis, research, and close collaboration with Product, Engineering, and Design teams.
✅ Define positioning, go-to-market messaging, and launch plans for new advertising solutions that unlock meaningful value for advertisers and contribute to key growth goals.
✅ Assess the capabilities and value proposition of advertising solutions through strategic, qualitative, and quantitative analysis.
✅ Develop market expertise to inform business requirements for new products.
✅ Serve as an advocate for customers, demonstrating broad expertise and empathy for customer pain points.
✅ Drive cross-functional alignment throughout the go-to-market process, tracking success metrics accordingly.
✅ Use data and insights to drive alignment on strategic priorities and influence overall monetization strategy.
✅ Oversee the portfolio of 1P measurement solutions, including Conversion Lift, Brand Lift, A/B Testing, and more.
✅ Help advertisers maximize media performance by overseeing programs designed to drive adoption of measurement and signal setup best practices.
✅ Ensure media performance can be measured accurately in the platforms advertisers use to make bid and budget decisions.
✅ Spearhead initiatives that advance key business objectives, leveraging privacy-enhancing technologies.
ASSUMPTION: This role requires a strong understanding of digital ads measurement, the broader ads ecosystem, and various media measurement tools and methodologies.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, a related field, or equivalent experience.
Experience: 10+ years of total experience in advertising, with 5+ years in product marketing at a fast-growing ad tech company.
Required Skills:
- Expertise in digital ads measurement and the broader ads ecosystem.
- Experience working with a variety of measurement tools, platforms, and partners.
- Experience working with various media measurement tools and methodologies.
- Experience leading a team of product marketers or similar roles.
- Sharp eye for detail and proven project management and operational skills.
- Keen ability to translate complexity into simple, clear communication and approach.
Preferred Skills:
- Expertise in online brand and performance advertising with a deep understanding of the advertising landscape; subject matter expertise of advertising measurement, privacy, and analytics solutions preferred.
- Passion for Pinterest!
ASSUMPTION: Candidates with a strong background in advertising, product marketing, and digital ads measurement are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $158,950 - $327,000 USD (based on Pinterest's provided range)
Benefits:
Working Hours: Full-time, with a flexible work arrangement (1-2 times in-office per quarter)
ASSUMPTION: The salary range provided by Pinterest is inclusive of the base salary and may not include additional compensation such as bonuses, stock options, or other forms of compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2010
Company Description:
- Pinterest's mission is to bring everyone the inspiration to create a life they love.
- It's the visual inspiration platform where 550+ million monthly active users worldwide come to search, save, and shop the best ideas in the world for all of life’s moments.
Company Specialties:
- Visual discovery engine
- Social media platform
- E-commerce
Company Website: https://www.pinterest.com/
ASSUMPTION: Pinterest is a well-established company in the social media and e-commerce space, with a strong focus on visual discovery and inspiration.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role leads a team of ads product marketing managers and partners closely with product leadership.
Work Arrangement: Hybrid (1-2 times in-office per quarter)
Growth Opportunities:
- Potential to grow within the marketing organization or explore other leadership roles within Pinterest.
- Opportunity to make a significant impact on Pinterest's advertising strategy and revenue growth.
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills and make a significant impact on Pinterest's advertising business.
🌍 Location & Work Environment
Office Type: Hybrid (1-2 times in-office per quarter)
Office Location(s): San Francisco, CA, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant culture and a high cost of living.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
Work Schedule: Full-time, with a flexible work arrangement (1-2 times in-office per quarter)
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or VP
Key Assessment Areas:
- Advertising and measurement expertise
- Leadership and team management skills
- Strategic thinking and problem-solving
- Communication and presentation skills
Application Tips:
- Highlight relevant advertising and measurement experience in your resume.
- Prepare examples of your go-to-market strategies and measurement initiatives.
- Demonstrate your understanding of Pinterest's business and advertising landscape.
ATS Keywords: Digital ads measurement, advertising ecosystem, go-to-market strategy, measurement tools, media measurement methodologies, team leadership, cross-functional collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's advertising and measurement expertise, leadership skills, and strategic thinking.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Measurement tools (e.g., Google Analytics, Mixpanel, Appsflyer)
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: The tools and technologies required for this role are standard for the advertising and marketing industries.
👔 Cultural Fit Considerations
Company Values:
- Inspire creativity
- Bring everyone the inspiration to create a life they love
- Put people first
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
Self-Assessment Questions:
- How do you inspire creativity and bring inspiration to advertisers and partners?
- How do you put people first in your leadership style?
- How do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Pinterest values candidates who are creative, data-driven, and collaborative, with a strong focus on putting people first.
⚠️ Potential Challenges
- Managing a team remotely and ensuring alignment with in-office colleagues.
- Keeping up with the fast-paced nature of the advertising industry and Pinterest's growth.
- Balancing the need for strategic thinking with the day-to-day demands of managing a team and driving go-to-market initiatives.
- Navigating Pinterest's hybrid work arrangement and ensuring effective communication with both in-office and remote team members.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on measurement and driving advertiser value, but shares similarities with other senior product marketing roles in the advertising industry.
- Compared to other senior marketing roles, this position requires a deeper understanding of advertising measurement and a stronger focus on driving advertiser value.
- Career progression in this role could lead to other senior leadership positions within Pinterest's marketing organization or broader advertising team.
ASSUMPTION: This role offers a unique opportunity to drive advertiser value and influence Pinterest's overall monetization strategy.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new advertising solution that increases advertiser adoption and drives revenue growth.
- Conducting a comprehensive analysis of Pinterest's measurement capabilities and identifying opportunities to improve advertiser value.
- Leading a cross-functional team to develop and launch a new measurement product that addresses a critical advertiser need.
ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the role, as well as the opportunity to drive significant impact on Pinterest's advertising business.
❓ Key Questions to Ask During Interview
- How does this role fit into Pinterest's overall advertising strategy and monetization goals?
- What are the key priorities for the team in the first 30, 60, and 90 days in this role?
- How does Pinterest support the professional development and growth of its marketing team members?
- What are the key challenges facing the advertising team, and how can this role help address them?
- How does Pinterest measure the success of its advertising products and initiatives?
ASSUMPTION: These questions will help candidates better understand the role's priorities, challenges, and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant advertising and measurement experience in your resume.
- Prepare examples of your go-to-market strategies and measurement initiatives for your cover letter.
- Prepare for interview questions related to your advertising and measurement expertise, leadership skills, and strategic thinking.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
