📌 Core Information
🔹 Job Title: Sr. Manager, Audience & Revenue Growth
🔹 Company: PBS
🔹 Location: Arlington, Virginia
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing PBS's portfolio of technology products and initiatives for member stations focused on audience and fundraising growth
- Collaborating across departments to create tools, training, and resources for stations
- Representing stations as a stakeholder for federated donation-centric products and services
- Promoting appropriate use of products among stations and advocating for their capacity needs
ASSUMPTION: This role requires a strong understanding of public broadcasting operations and digital media technologies. It involves significant stakeholder management and collaboration across multiple departments.
📋 Key Responsibilities
✅ Act as lead stakeholder and advocate for member stations, collaborating with PBS teams to create opportunities for station sustainability
✅ Serve as a bridge between PBS and member station staff to build capacity in growing revenue across fundraising channels
✅ Manage relationships with member stations to provide product rollout, training, and implementation resources, as well as guidance on use and deployment of related products and services
✅ Collaborate with Product, Fundraising Strategy, Business Intelligence, Business Development, and PBS senior management to carry out strategic projects on behalf of PBS
✅ Gather and interpret information about stations’ needs, communicate that information to appropriate PBS partners and senior leadership, and work with other PBS teams to develop and implement solutions and/or new initiatives
✅ Organize events promoting collaboration among PBS member stations, such as in-person training, station summits, annual conferences, and strategic consultations
✅ Represent PBS Station Services at system meetings and conferences as assigned
ASSUMPTION: This role requires strong communication, analytical, and project management skills. It involves working with both technical and non-technical audiences.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, media, technology, marketing, or a related field preferred. An equivalent combination of education and work experience may be considered.
Experience: 4-6 years of progressively responsible work experience in product management and development, business analysis, or other fields involving digital media and technology.
Required Skills:
- Strong background in digital technologies, specifically video technologies
- Strong customer service orientation
- Understanding of public broadcasting station or non-profit membership organization operations
- Relational intelligence and stakeholder management
- Solution-minded thinker who can assess situations and identify solutions
- Ability to communicate at all levels of the organization on issues of product strategy and ongoing station communications
- Knowledge of the media and fundraising landscapes, including current industry and user trends, emerging technologies, and standards
- Ability to analyze and gather both quantitative and qualitative data, and to present findings and recommendations
- Excellent management and interpersonal skills
- Ability to work quickly in a fast-paced and rapidly changing environment
- Attention to detail and pride in high-quality execution of work
- Enthusiastic and energetic team player who is excited about the possibilities afforded by new technologies
Preferred Skills:
- Prior employment or extensive interaction with public media stations
ASSUMPTION: This role requires a strong understanding of public broadcasting operations and digital media technologies. Prior experience with public media stations is highly valued.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for similar roles in the Arlington, VA area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement
- Employee assistance program
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the Arlington, VA area. Benefits are typical for a nonprofit organization of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 201-500 employees
Founded: 1969
Company Description:
- PBS is a private, nonprofit corporation founded in 1969, whose members are America’s public Television stations
- PBS oversees program acquisition and provides program distribution and promotion, education services, new media ventures, fundraising support, engineering and technology development, and video marketing
- PBS is made up of more than 350 local public noncommercial TV stations serving all 50 states, Puerto Rico, U.S. Virgin Islands, Guam, and American Samoa
Company Specialties:
- Public media
- Broadcasting
- Non-profit
Company Website: http://www.pbs.org
ASSUMPTION: PBS is a well-established nonprofit organization in the media production industry. It has a significant presence and impact on public broadcasting in the United States.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Director, Station Products & Initiatives
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential advancement to a director-level role within Station Services
- Expansion of responsibilities based on performance and organizational needs
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers opportunities for professional growth and development within PBS. However, advancement may depend on organizational changes and individual performance.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 1225 S Clark St, Arlington, Virginia 22202, US
Geographic Context:
- Arlington, VA is part of the Washington, D.C. metropolitan area
- The area offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor recreation opportunities
- Public transportation is available, with easy access to Washington, D.C.
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The work environment is professional and collaborative, with a focus on supporting public broadcasting and member stations.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and reference checks
Key Assessment Areas:
- Understanding of public broadcasting operations and digital media technologies
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Project management and stakeholder management skills
Application Tips:
- Highlight relevant experience with public media stations or non-profit membership organizations
- Tailor your resume and cover letter to emphasize skills and experiences related to the key responsibilities and required qualifications
- Prepare for behavioral interview questions that focus on your problem-solving, communication, and stakeholder management skills
ATS Keywords: Product management, business analysis, digital media, technology, customer service, stakeholder management, data analysis, communication, fundraising, audience engagement, project management, collaboration, training, event organization, problem-solving, interpersonal skills, attention to detail
ASSUMPTION: The application process may involve multiple interviews and assessments to ensure the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and initiatives the incumbent is working on.
👔 Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative
- Adaptable
- Results-driven
Self-Assessment Questions:
- Do you have a strong understanding of public broadcasting operations and digital media technologies?
- Are you comfortable working with both technical and non-technical audiences?
- Do you thrive in a collaborative, fast-paced environment?
ASSUMPTION: PBS values a work environment that is collaborative, adaptable, and focused on results. Candidates should be comfortable working in a team and adapting to changing priorities.
⚠️ Potential Challenges
- Managing competing priorities and deadlines
- Balancing the needs of multiple stakeholders, including member stations and internal PBS teams
- Keeping up with rapidly changing technologies and industry trends
- Working in a matrixed role with multiple departments and teams
ASSUMPTION: This role involves managing multiple priorities and stakeholders, which can be challenging at times. However, it also offers opportunities for significant impact and growth.
📈 Similar Roles Comparison
- This role is similar to a Product Manager or Business Analyst role in other industries, but with a focus on public broadcasting and member station needs
- It requires a strong understanding of public broadcasting operations and digital media technologies, as well as excellent communication and analytical skills
- Career progression may involve moving into a director-level role within Station Services or taking on additional responsibilities based on organizational needs
ASSUMPTION: This role is unique to PBS and the public broadcasting industry, but it shares similarities with product management and business analysis roles in other industries.
📝 Sample Projects
- Developing and implementing a new fundraising initiative for member stations
- Creating and delivering training resources for member stations on new products and services
- Conducting a needs assessment for member stations and developing recommendations for new or enhanced product releases
ASSUMPTION: These sample projects are representative of the types of initiatives the incumbent may work on, but the specific projects will vary based on organizational needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the products and services offered to member stations, and what opportunities exist for growth and improvement?
- How does this role collaborate with other departments and teams within PBS?
- What are the most pressing challenges facing member stations, and how can this role support their success?
- What opportunities exist for professional growth and development within this role and the organization?
- How does PBS support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
