📌 Core Information
🔹 Job Title: Senior Manager, B2B Paid Digital Marketing
🔹 Company: Wayfair
🔹 Location: Boston, MA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (M-Th in office, Fridays remote)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of all paid digital marketing channels for Wayfair Professional
- Managing a significant annual ad spend and a team of four digital marketing analysts
- Collaborating cross-functionally with various teams to drive customer acquisition and retention
- Optimizing campaigns and allocating budgets to maximize ROI
- Staying ahead of industry trends and evaluating emerging channels and technologies
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and team management experience to succeed in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Own end-to-end strategy, planning, and execution of all paid digital marketing initiatives for Wayfair Professional, including:
- Paid Search (PLA, SEM, ToF Search, Paid Brand)
- Display Advertising
- Paid Social
- Emerging platforms such as LinkedIn, Pinterest, and other ABM-relevant channels
✅ Lead and mentor a team of four analysts, fostering a high-performance, test-and-learn culture
✅ Leverage analytics to track campaign performance, identify trends and opportunities, and optimize for business impact
✅ Partner closely with the Account Based Marketing team and Sales to align digital marketing strategies with customer segmentation and ABM goals
✅ Collaborate with the Creative, Customer Communications, and Brand teams to deliver cohesive messaging across touchpoints
✅ Manage budgets, forecast performance, and allocate spend across channels to maximize ROI
✅ Stay ahead of industry trends and evaluate emerging channels and technologies to drive innovation within the B2B marketing space
ASSUMPTION: This role involves a high level of responsibility and requires strong analytical skills, attention to detail, and the ability to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in digital marketing, with demonstrated expertise across paid channels; B2B marketing experience is preferred
Required Skills:
- Exceptional problem-solving skills and analytical rigor
- Passion for the customer and a drive to build best-in-class experiences across the buyer journey
- Proven success in managing and scaling high-performing marketing teams
- Strong understanding of performance marketing metrics, customer segmentation, and lifecycle marketing
- Experience working cross-functionally with Sales, Creative, and Brand organizations
- Experience with marketing platforms including Google Ads, Meta Ads, LinkedIn Ads, DSPs, and analytics tools
Preferred Skills:
- Familiarity with Account Based Marketing approaches and associated tools
- Strong communication skills and ability to influence stakeholders at all levels of the organization
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the job and the company's primary language of operation.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (based on industry standards for a Senior Manager role in B2B digital marketing in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Wayfair products
- Professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (M-Th in office, Fridays remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Boston area. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair operates in the retail industry, specifically focusing on e-commerce for home goods. The company is a major player in the online retail space and competes with other large retailers like Amazon and Walmart.
Company Size: Wayfair has over 10,000 employees, making it a large company with significant resources and opportunities for career growth.
Founded: Wayfair was founded in 2002 and has since grown to become one of the world's largest online destinations for the home.
Company Description:
- Wayfair is committed to industry-leading technology and creative problem-solving
- The company offers a wide range of home goods products and aims to provide a seamless and interconnected customer experience
- Wayfair values diversity, inclusion, and fostering a high-performance culture
Company Specialties:
- E-Commerce
- Technology
- Online Retail
- Internet Marketing
- Software Engineering
- Customer Service
- Sales
- Inbound Sales
- Interior Design
- Engineering
- Talent Acquisition
- and analytics
Company Website: http://aboutwayfair.com/careers
ASSUMPTION: Wayfair's large size and extensive resources provide ample opportunities for professional growth and development. However, the company's fast-paced environment may also present challenges in terms of work-life balance and managing competing priorities.
📊 Role Analysis
Career Level: This role is a senior management position, reporting directly to the Head of Digital Marketing for Wayfair Professional.
Reporting Structure: The Senior Manager, B2B Paid Digital Marketing will oversee a team of four digital marketing analysts and collaborate with various cross-functional teams, including Account Based Marketing, Sales, Creative, Customer Communications, and Brand.
Work Arrangement: This is a hybrid role, with employees expected to work on-site Monday through Thursday and remotely on Fridays.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities as the company grows
- Opportunities to work on high-impact projects and drive meaningful business outcomes
- Chance to develop leadership and management skills by mentoring and guiding a team of analysts
ASSUMPTION: This role offers significant opportunities for career growth and development, particularly for candidates interested in advancing their management and leadership skills in a fast-paced, dynamic environment.
🌍 Location & Work Environment
Office Type: Wayfair's headquarters is located in Boston, MA, with a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116, US
Geographic Context:
- Boston is a major metropolitan area with a diverse population and a thriving job market
- The city offers a mix of urban and suburban living options, as well as easy access to cultural attractions, sports, and outdoor activities
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time, with a hybrid work arrangement (M-Th in office, Fridays remote)
ASSUMPTION: Wayfair's Boston headquarters provides a vibrant and dynamic work environment, with ample opportunities for collaboration and professional growth. However, the cost of living in Boston is relatively high compared to other cities in the United States.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth interviews with cross-functional stakeholders, including the Head of Digital Marketing for Wayfair Professional and team members
- Final interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven approach to marketing
- Leadership and team management capabilities
- Cross-functional collaboration and communication skills
- Alignment with Wayfair's company values and culture
Application Tips:
- Highlight relevant experience and achievements in digital marketing, particularly in paid channels and B2B environments
- Tailor your resume and cover letter to emphasize your fit for this specific role and Wayfair's company culture
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment
- Research Wayfair's business, industry trends, and competition to demonstrate your understanding of the company's unique challenges and opportunities
ATS Keywords: Digital Marketing, B2B Marketing, Paid Search, Display Advertising, Paid Social, Analytics, Account Based Marketing, Team Management, Performance Marketing, Customer Segmentation, Lifecycle Marketing, Google Ads, Meta Ads, LinkedIn Ads, DSPs
ASSUMPTION: Wayfair's application process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit. Successful applicants will be able to demonstrate a strong track record of success in digital marketing and a passion for driving business impact through data-driven strategies.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook Ads, Instagram Ads)
- LinkedIn Ads
- DSPs (Demand-Side Platforms, e.g., Google Display & Video 360, The Trade Desk)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Proficiency in these tools and platforms is essential for success in this role, as they are integral to the day-to-day management of paid digital marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Data Driven
- One Team, One Dream
- Inventive
- Growth Mindset
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Results-oriented and focused on driving business impact
Self-Assessment Questions:
- How do you approach balancing customer-centricity with data-driven decision-making?
- Can you describe a time when you had to manage a team through a significant change or challenge? How did you ensure the team remained focused and motivated?
- How do you stay up-to-date with industry trends and emerging technologies in digital marketing?
ASSUMPTION: Wayfair's company culture values collaboration, data-driven decision-making, and a growth mindset. Successful candidates will be able to demonstrate a strong fit with these values and a passion for driving business impact through innovative, customer-centric marketing strategies.
⚠️ Potential Challenges
- Managing a significant annual ad spend and optimizing campaigns to maximize ROI
- Balancing the need for short-term performance with long-term strategic planning and innovation
- Collaborating effectively with cross-functional teams in a fast-paced, dynamic environment
- Adapting to changes in the digital marketing landscape and emerging technologies
ASSUMPTION: These challenges require strong analytical skills, strategic thinking, and the ability to manage multiple priorities and stakeholders effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B paid digital marketing for Wayfair Professional, the company's B2B arm
- Compared to similar roles in B2C digital marketing, this position requires a deeper understanding of customer segmentation, account-based marketing strategies, and longer sales cycles
- Career progression in this role may involve expanding the team, taking on additional responsibilities, or transitioning into a more senior leadership position within Wayfair Professional or the broader Wayfair organization
ASSUMPTION: This role offers a unique opportunity to specialize in B2B paid digital marketing and drive meaningful business impact for a major player in the online retail space.
📝 Sample Projects
- Developing and executing a comprehensive paid digital marketing strategy for a new product launch, targeting specific customer segments and leveraging multiple channels
- Analyzing campaign performance data to identify trends, optimize spend allocation, and maximize ROI
- Collaborating with the Account Based Marketing team to create targeted, personalized advertising campaigns for high-value customers and prospects
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to drive meaningful business impact through data-driven marketing strategies.
❓ Key Questions to Ask During Interview
- How does the Head of Digital Marketing for Wayfair Professional support the growth and development of the B2B Paid Digital Marketing team?
- Can you describe the team structure and dynamics within Wayfair Professional, and how this role fits into the broader organization?
- How does Wayfair foster a culture of innovation and continuous learning in its digital marketing efforts?
- What are the most significant challenges facing the B2B Paid Digital Marketing team in the coming year, and how can this role help address them?
- How does Wayfair support work-life balance for its employees, particularly in hybrid or remote work arrangements?
ASSUMPTION: These questions are designed to assess the company's commitment to employee growth and development, as well as the strategic priorities and cultural fit of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.wayfair.com/careers/jobs/8015030002
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, particularly in paid channels and B2B environments
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and ability to work collaboratively in a fast-paced environment
- Research Wayfair's business, industry trends, and competition to demonstrate your understanding of the company's unique challenges and opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
