(Sr.) Manager-Brand Management

📌 Core Information

🔹 Job Title: (Sr.) Manager-Brand Management

🔹 Company: Eli Lilly and Company

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Focusing on new product launches and incretin business management.
• Understanding market dynamics, healthcare professionals (HCP), and patient insights.
• Developing brand plans and product strategies, and executing external brand solutions.
• Collaborating with external partners and cross-functional teams to ensure successful product launch.

ASSUMPTION: The position focuses on brand management activities related to pharmaceutical products, particularly those in the diabetes/incretin space. This assumption is based on the context provided and industry norms.

📋 Key Responsibilities

✅ Create brand strategy and develop commercialization and execution plans.

✅ Discover and synthesize deep customer insights to identify unmet needs in therapeutic areas.

✅ Conduct market dynamics analysis and data synthesis.

✅ Develop and execute environmental shaping and customer solutions through business partner collaboration.

✅ Localize and develop brand materials and educational content.

✅ Engage thought leaders in targeted therapeutic areas; lead key relationships with external KOLs.

✅ Drive TL advisory board to enhance understanding of customer insights.

✅ Communicate brand strategy and solutions internally with sales force and cross-functional teams.

✅ Lead internal business solution planning processes.

ASSUMPTION: The responsibilities involve strategic and analytical tasks typical of a senior brand manager role in a large pharmaceutical company. The overlap with other functions indicates a collaborative environment focused on integrated marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree and above.

Experience: 5-10 years in brand management or related fields.

Required Skills:

• Brand Management
• Market Analysis
• Customer Insights
• Collaboration
• Communication
• Innovation
• Accountability
• Teamwork
• Empathy

Preferred Skills:

• Medical or pharmacy background
• Deep understanding of diabetes or incretin market

ASSUMPTION: A medical or pharmacy background is beneficial due to the pharmaceutical nature of the products handled. Strong emphasis is placed on collaborative and strategic skills, vital for working in cross-functional teams and managing high-stakes product launches.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive within the pharmaceutical industry and commensurate with experience.

Benefits:

• Comprehensive health plans
• Employee wellness programs
• Professional development opportunities

Working Hours: 40 hours per week, with potential flexibility based on project demands.

ASSUMPTION: Benefits are expected to align with large global pharmaceutical companies that value employee health and development. The salary and compensation package would typically reflect the seniority of the role within Lilly.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing, focusing on innovation and life sciences.

Company Size: 10,001+ employees, offering a broad range of career development and networking opportunities.

Founded: Not specified, but Lilly has a rich history dating back nearly 150 years.

Company Description:

• Global leader in healthcare, rapidly advancing science to solve significant health challenges.
• Involvement in pharmaceutical development and biopharmaceuticals.
• Dedicated to improving patient care worldwide through innovative treatments.

Company Specialties:

• Pharmaceutical Development
• Biotech and Biopharmaceuticals
• Healthcare Innovations

Company Website: http://www.lilly.com/

ASSUMPTION: As a major player in the pharmaceutical industry, Eli Lilly is likely focused on innovative drug development and delivery, which aligns with the job's emphasis on product launch and strategic market positioning.

📊 Role Analysis

Career Level: Senior managerial, responsible for strategic brand activities and leadership of cross-functional teams.

Reporting Structure: Reports to senior leadership within the marketing or brand division.

Work Arrangement: Primarily on-site; collaboration with international partners may require flexibility in working hours.

Growth Opportunities:

• Potential for leadership roles beyond marketing and brand management.
• Opportunities to contribute to significant product innovations and launches.
• Cross-departmental exposure enhancing strategic career perspectives.

ASSUMPTION: Given Lilly's size and scope, internal growth opportunities are abundant, especially for those demonstrating initiative and successful project outcomes.

🌍 Location & Work Environment

Office Type: Corporate office likely equipped with state-of-the-art facilities to support innovation and collaboration.

Office Location(s): Shanghai, Shanghai, China; important for Asia-Pacific market strategies.

Geographic Context:

• Shanghai is a major financial hub, facilitating business activity.
• Proximity to key healthcare markets in the Asia-Pacific region.
• Rich cultural environment offering diverse employee experiences.

Work Schedule: Standard business week, with flexibility to accommodate different time zones as needed for international collaboration.

ASSUMPTION: The Shanghai location is strategic for growth in Asian markets, emphasizing agility and local market understanding as key to success.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR or automated application system.
• Technical and behavioral interviews with hiring managers.
• Panel interview or presentation focusing on strategic planning capabilities.

Key Assessment Areas:

• Strategic thinking and innovation in brand management.
• Collaboration and leadership abilities in cross-functional settings.
• Communication skills and the ability to synthesize complex data.

Application Tips:

• Emphasize past success in brand management and strategic product launches.
• Highlight cross-functional teamwork experiences.
• Prepare to discuss market analysis and customer insights effectively.

ATS Keywords: Brand Management, Market Analysis, Product Launch, Strategic Planning, Stakeholder Engagement

ASSUMPTION: The application process is likely competitive, focusing on demonstrated expertise in brand strategy and cross-disciplinary collaboration.

🛠️ Tools & Technologies

• Market analysis platforms
• Customer relationship management (CRM) software
• Data analytics tools

ASSUMPTION: Understanding current marketing and analytics technologies is crucial, as this role requires data-driven strategy development.

👔 Cultural Fit Considerations

Company Values:

• Integrity and respect for people
• Innovation and breaking new frontiers in medicine
• Commitment to teamwork and partnerships

Work Style:

• Emphasizes collaborative and cooperative work culture.
• Encourages independent critical thinking and innovation.
• Values adaptability in a dynamic business environment.

Self-Assessment Questions:

• What is your approach to leading cross-functional marketing teams?
• How do you handle market strategy shifts under pressure?
• Can you cite examples where you have successfully managed a product launch?

ASSUMPTION: Cultural alignment with Eli Lilly demands a balanced approach to teamwork, innovation, and leadership, heavily centered on advancing healthcare solutions.

⚠️ Potential Challenges

• Managing cross-functional collaboration while maintaining strategic clarity.
• Navigating the complexities of launching new products in competitive markets.
• Balancing diverse stakeholder expectations with strategic objectives.
• Continuous evolution and learning in fast-paced medical and pharmaceutical industries.

ASSUMPTION: Challenges mostly derive from the need to juggle simultaneous strategic priorities while achieving measurable business outcomes in a global healthcare setting.

📈 Similar Roles Comparison

• Product Manager roles often focus more narrowly on product development rather than full-scale brand strategy and external stakeholder engagement.
• Marketing Director positions may involve a broader portfolio but less focus on ground-level brand execution.
• Market Development roles are typically inward-focused on market dynamics without direct brand strategy responsibilities.

ASSUMPTION: This role is positioned uniquely at the intersection of market analysis, brand development, and strategic launch capabilities, distinct from other typical marketing or product-focused roles.

📝 Sample Projects

• Launch of a new diabetes treatment in the Chinese market, incorporating localized branding strategies.
• Strategic advisory presentations for KOL engagement in therapeutic areas.
• Development of brand educational content for healthcare professionals.

ASSUMPTION: Projects focus on strategic, high-impact brand initiatives that advance product penetration into key Asian markets.

❓ Key Questions to Ask During Interview

• How does the brand management team collaborate with the R&D department?
• What are the primary challenges in the current market that your brand faces?
• How is success typically measured for this role?
• What are the long-term development opportunities available?
• How does this role contribute to the company's overall strategic objectives?

ASSUMPTION: Focus on questions that reveal role dynamics, expectations in strategic alignment, and growth pathways within Eli Lilly.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and project success.
• Prepare for initial HR screening with an emphasis on brand management skills.
• Anticipate in-depth technical interviews focusing on strategic planning capabilities.
• Contact HR for feedback and process timelines post-interview.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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