(Sr.) Manager-Brand Management

📌 Core Information

🔹 Job Title: (Sr.) Manager - Brand Management

🔹 Company: Lilly

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting differentiated message mining for multiple core immunology indications
• Developing promotional and educational materials
• Maintaining communication with medical teams
• Supporting the sales team in building product knowledge

ASSUMPTION: This role requires a strong understanding of immunology and medical background to effectively manage brand messaging and support sales teams.

📋 Key Responsibilities

✅ Support differentiated message mining for multiple core immunology indications (PsO, AS, CD/IBD, AD)

✅ Clearly define SABP, generate key data/messages that are meaningful and differentiated

✅ Develop promotional and educational materials, including detailing aids, group selling slides, HCP slides, etc.

✅ Maintain sensitivity to new developments in the area of the core indication by reading a large amount of literature in the area and maintaining close communication with the global/local medical team

✅ Support the engagement with national experts, where data/message content is concerned

✅ Support the implementation of marketing activities

✅ Support the sales team in building product/disease knowledge

ASSUMPTION: The role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or above, Master/Doctor degree preferred

Experience: At least 3 years of related working experience

Required Skills:

• Medical or immunology background
• Business fluency in English (speaking, reading, and writing)
• Self-motivated and diligent
• Strong communication and data analysis skills
• Ability to work effectively with cross-functional teams

Preferred Skills:

• Experience in the pharmaceutical industry
• Knowledge of promotional and educational material development

ASSUMPTION: Given the specific nature of the role, candidates with a medical or immunology background and relevant experience are strongly preferred.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Manager role in the pharmaceutical industry in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) and occasional overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Lilly is a global healthcare leader in the pharmaceutical manufacturing industry, with a focus on developing and delivering life-changing medicines to people around the world.

Company Size: Lilly has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Lilly was founded in 1876 by Colonel Eli Lilly and has since grown into a global company with a strong commitment to improving lives through innovative medicines.

Company Description:

• Lilly is dedicated to uniting caring with discovery to make life better for people around the world.
• The company focuses on developing and delivering life-changing medicines, improving the understanding and management of disease, and giving back to communities through philanthropy and volunteerism.
• Lilly values its employees and strives to create an inclusive and collaborative work environment.

Company Specialties:

• Pharmaceutical development
• Pharmaceuticals
• Biotech and biopharmaceuticals

Company Website: http://www.lilly.com/

ASSUMPTION: Lilly's focus on innovation, collaboration, and improving lives makes it an attractive employer for individuals passionate about healthcare and making a difference.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role may have direct reports and will work closely with cross-functional teams, including medical, sales, and marketing.

Work Arrangement: This is an on-site position based in Shanghai, with the possibility of occasional remote work.

Growth Opportunities:

• Potential career progression into a director or higher-level management role
• Opportunities to work on diverse projects and indications within the immunology portfolio
• Chance to develop leadership and mentoring skills through managing direct reports

ASSUMPTION: Given Lilly's global presence and diverse portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): Lilly Corporate Center, Indianapolis, Indiana, USA (Global Headquarters); Shanghai, Shanghai, China (Asia Pacific Headquarters)

Geographic Context:

• Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment.
• The city is known for its rich history, diverse culture, and modern infrastructure.
• Shanghai has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Standard office hours with occasional overtime as needed.

ASSUMPTION: The Shanghai office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Immunology and medical knowledge
• Brand management and promotional material development skills
• Communication and presentation skills
• Problem-solving and analytical thinking
• Leadership and teamwork abilities

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions focusing on your problem-solving, leadership, and teamwork skills
• Research Lilly's mission, values, and recent news to demonstrate your enthusiasm and cultural fit

ATS Keywords: Brand Management, Immunology, Medical Background, Promotional Materials, Educational Materials, Data Analysis, Communication, Sales Support, Marketing Activities, Literature Review, Expert Engagement, Self-Motivated, Diligent, Team Collaboration, Product Knowledge

ASSUMPTION: Lilly's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Presentation software (e.g., Prezi, Keynote)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., SPSS, R)

ASSUMPTION: The required tools and technologies for this role are standard and widely used in the pharmaceutical industry.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellent
• Patient-centered
• Innovative
• Collaborative

Work Style:

• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong medical or immunology background, and are you passionate about managing brands within this therapeutic area?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you possess strong communication, data analysis, and presentation skills?

ASSUMPTION: Lilly values employees who embody their core values and are committed to working collaboratively and effectively within a diverse and inclusive work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with complex data and ensuring accurate and meaningful message differentiation
• Adapting to changes in the market and regulatory environment
• Building and maintaining strong relationships with national experts and medical teams

ASSUMPTION: The role presents unique challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Product Manager position in the pharmaceutical industry, with a focus on immunology indications.
• Compared to other pharmaceutical roles, this position requires a strong medical or immunology background and a focus on brand management and messaging.
• Career progression may include moving into a director or higher-level management role within brand management or transitioning into a different therapeutic area or functional role within the company.

ASSUMPTION: While this role shares similarities with other brand management positions, its focus on immunology and medical background requirements sets it apart.

📝 Sample Projects

• Developing a comprehensive brand plan for a new immunology indication, including key messages, promotional materials, and launch strategy
• Conducting a competitive landscape analysis and identifying opportunities for differentiated messaging and positioning
• Managing a cross-functional team to execute a successful medical congress or advisory board meeting, including logistics, content development, and expert engagement

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role, from strategic planning and analysis to tactical execution and team management.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader brand management organization?
• How does Lilly support the professional development and growth of its employees in brand management roles?
• What are the most challenging aspects of managing brands within the immunology portfolio, and how has the company addressed these challenges in the past?
• How does Lilly engage with national experts and medical teams to ensure accurate and meaningful brand messaging?
• What is the company's approach to work-life balance, and how does it support employees in achieving this balance?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your medical or immunology background, brand management experience, and relevant skills
• Prepare a cover letter that explains your interest in this role and how your background and skills make you a strong fit for the position
• If applicable, prepare examples or a portfolio showcasing your promotional and educational material development skills
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.