Sr Manager Category Marketing

📌 Core Information

🔹 Job Title: Sr Manager Category Marketing

🔹 Company: Academy Sports

🔹 Location: Katy, Texas

🔹 Job Type: Full-Time

🔹 Category: Retail

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for merchandise divisions
• Ensuring alignment on marketing priorities and category positioning
• Driving seasonal sales strategies and key campaign messages
• Leading cross-functional marketing projects and managing category specialists
• Overseeing marketing workflow and ensuring project deadlines are met

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and communication skills to drive marketing efforts across multiple divisions and teams.

📋 Key Responsibilities

✅ Primarily responsible for building alignment with Senior Vice President-GMMs in the development and implementation of marketing strategies for two merchandise divisions and all supporting categories

✅ Ensure Category Marketing Specialists and Divisional Merchandising Manager(s) align on Marketing priorities, category positioning, and key consumer messages that lead to the development and execution of Category Marketing briefs

✅ Drive alignment of seasonal sales strategies, category priorities, key campaign messages, and customer initiatives through submission of seasonal marketing briefs

✅ Work with Sr Director Category Marketing to create centralized go-to-market plan

✅ Serve as category central communication point for Tier 1 planning and execution to downstream marketing channels

✅ Lead in identifying, exploring, evaluating, and recommending new opportunities in support of division objectives – from customer solutions to marketing and promotional initiatives

✅ Maintain knowledge of industry competitive and best in class marketing for assigned division(s) and overarching business categories

✅ Drive accountability in GTM Marketing Calendars and item submission processes to ensure the most efficient workflow to keep projects on track while meeting production deadlines

✅ Oversee Category Specialists and partner with 3rd party agency on production and proofing of weekly advertising materials

✅ Cross-functional leadership of marketing projects for assigned divisions including product launches, sales action plans, promotions, and clearance exercises

✅ Actively assist Sr. Director Category Marketing in the people leader development and coaching of any new Manager Category Marketing team member

✅ Oversee planning and execution of the annual co-op budget and ensure monthly budgeting deadlines are met

✅ Acquire and develop supporting team members in line with Talent Brand Promise

✅ Develop a thorough understanding of Academy’s policies, procedures, and safety rules

✅ Duties may change; team members may be required to perform other duties as assigned

ASSUMPTION: This role involves a high degree of collaboration and coordination with various teams and stakeholders to ensure successful marketing campaigns and projects.

🎯 Required Qualifications

Education: Bachelor’s Degree in Communications, Marketing, Business Administration, or related field required

Experience: 7+ years of experience in a large retail environment, consumer package goods, or advertising agency that serves Fortune 500 companies. 2+ years of management experience with a strong people development background.

Required Skills:

• Strong interpersonal, written, and verbal communication skills
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast-paced environment
• Analytical, with strong problem-solving abilities and creative resolution skills
• Consistently operate with the highest level of discernment and confidentiality
• Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision
• Ability to operate professionally, effectively, and ethically as an individual contributor and member of a team
• Provide superior customer service, demonstrating sound logic and judgment
• Proficient use of Microsoft Office programs, including Word, Excel, and PowerPoint

Preferred Skills:

• Experience in the retail industry or related field
• Proven track record of driving successful marketing campaigns

ASSUMPTION: Candidates with a strong background in marketing, management, and relevant industry experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $120,000 - $160,000 per year. This estimate is subject to change and may vary based on the candidate's qualifications and the company's discretion.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee discount on Academy Sports products

Working Hours: Full-time position with regular on-site attendance required. Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Retail. Academy Sports is a large retail company specializing in sporting goods and outdoor equipment. They offer a wide assortment of products under one roof, catering to various budgets.

Company Size: 10,001+ employees. As a large company, Academy Sports offers numerous opportunities for career growth and development.

Founded: 1938. Academy Sports has a rich history and has grown to a wide network of 301 stores across 21 states.

Company Description:

• Academy Sports prioritizes creating a workplace that values hard work, commitment, growth, and fun.
• The company takes pride in understanding its people and the things that matter to them, fostering a positive work environment.
• Academy Sports offers a broad assortment of quality hunting, fishing, camping, sports, and leisure products, as well as footwear, apparel, and much more.

Company Specialties:

• Retail
• Sports equipment
• Outdoor gear
• Customer service

Company Website: http://www.academy.com/

ASSUMPTION: Academy Sports is a well-established retail company with a strong focus on customer service and employee development.

📊 Role Analysis

Career Level: Mid-level to senior management. This role involves overseeing category marketing specialists and managing cross-functional marketing projects.

Reporting Structure: The Sr Manager Category Marketing reports directly to the Sr Director Category Marketing and works closely with Senior Vice President-GMMs, Divisional Merchandising Managers, and other stakeholders.

Work Arrangement: On-site. This role requires regular on-site attendance and adherence to company work hours, policies, and procedures.

Growth Opportunities:

• Potential advancement to a director or vice president role within the marketing department
• Expansion of responsibilities to oversee additional merchandise divisions or categories
• Opportunities to develop and mentor junior team members

ASSUMPTION: This role offers numerous growth opportunities for candidates looking to advance their careers in marketing and management.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at Academy Sports' corporate headquarters in Katy, Texas.

Office Location(s): 1800 N Mason Rd, Katy, Texas 77449, US

Geographic Context:

• Katy, Texas, is a suburb of Houston, offering a mix of urban and suburban living.
• The area provides easy access to major highways and is home to various shopping, dining, and entertainment options.
• Katy has a humid subtropical climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, with regular on-site attendance required. Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.

ASSUMPTION: The work environment at Academy Sports' corporate headquarters is professional, collaborative, and focused on driving marketing success for the company's merchandise divisions.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the Sr Director Category Marketing or another senior leader
• Background check and reference verification for the chosen candidate

Key Assessment Areas:

• Marketing strategy and campaign development
• Leadership and management skills
• Communication and interpersonal skills
• Problem-solving and analytical abilities
• Industry knowledge and competitive awareness

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to emphasize your fit for the role and the company's values
• Prepare for behavioral and situational interview questions focusing on marketing strategy, leadership, and problem-solving
• Research Academy Sports' products, target market, and competition to demonstrate your industry knowledge

ATS Keywords: Category Marketing, Marketing Strategy, Merchandise Divisions, Cross-Functional Leadership, Marketing Workflow, Marketing Calendars, Marketing Briefs, Seasonal Sales Strategies, Key Campaign Messages, Customer Initiatives, Marketing Projects, Marketing Teams, Marketing Specialists, Marketing Manager, Marketing Director, Retail Industry, Consumer Package Goods, Advertising Agency, Fortune 500 Companies, Marketing Priorities, Category Positioning, Key Consumer Messages, Marketing Briefs, Go-To-Market Plan, Marketing Channels, Marketing Opportunities, Marketing Initiatives, Marketing Best Practices, Marketing Workflow, Marketing Deadlines, Marketing Projects, Marketing Teams, Marketing Specialists, Marketing Manager, Marketing Director, Retail Industry, Consumer Package Goods, Advertising Agency, Fortune 500 Companies, Marketing Priorities, Category Positioning, Key Consumer Messages, Marketing Briefs, Go-To-Market Plan, Marketing Channels, Marketing Opportunities, Marketing 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