Sr. Manager, Commercial Marketing - Education
Straumann
Full-time
On-site
Andover, Massachusetts, United States
🌐 Digital Marketing
Enhanced Job Description
📌 Core Information
🔹 Job Title: Sr. Manager, Commercial Marketing - Education
🔹 Company: Straumann
🔹 Location: Andover, Massachusetts, United States
🔹 Job Type: Hybrid (3 days/week on-site)
🔹 Category: Education, Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic plans for customer education in North America
- Collaborating with leadership to ensure alignment with business objectives
- Identifying portfolio gaps and developing strategies to address them
- Owning the development and updates of all education course catalogs
- Supporting curriculum development and facilitating the proper use of Straumann products and services
- Collaborating with Product Management and Internal Training to develop course tools
- Ensuring the creation of education programs that optimize customer satisfaction, measured by Net Promoter Score (NPS)
- Managing budgets, monitoring ROI, and preparing reports for both sales teams and C-Suite executives
- Maintaining education-related activities in CRM systems and possessing other requisite administrative skills
- Ensuring compliance with Education Programming standards under relevant dental board accreditations, including AGD PACE regulations
- Attending education events, tradeshows, and sales meetings as necessary, with up to 20% domestic and international travel required
📋 Key Responsibilities
✅ Development of Education Plan
- Develops strategic plan for customer education in North America and works collaboratively with leadership to ensure alignment.
- Identifies portfolio gaps and develops strategy to address them.
- Owns the development and updates of all education course catalogs.
- Supports curriculum development and facilitates the proper use of Straumann products and services.
- Collaborates with Product Management and Internal Training to develop course tools.
- Ensures the creation of education programs that optimize customer satisfaction, measured by Net Promoter Score (NPS).
✅ Commercialization of Courses
- Defines commercialization marketing materials and promotional activities to drive participation.
- Communicates strategy and opportunities to the sales force through frequent updates, including virtual and in-person presentations.
- Collaborates with Education Operations and Marketing Communications Department on development of timeline of promotional materials for educational programming.
- Serves as a bridge between our education partners and marketing/sales teams.
✅ Performance Management
- Develops, manages, and reconciles budgets within the designated area of responsibility.
- Monitors and evaluates the return on investment (ROI) for education courses and implements enhancements where opportunities for improvement are identified.
- Prepares reports, proposals, and delivers presentations and updates to both the sales team and C-Suite executives.
- Maintains education-related activities in CRM systems and possesses other requisite administrative skills.
- Ensures compliance with Education Programming standards under relevant dental board accreditations, including AGD PACE regulations.
✅ Other Projects as Needed
- Attends education events, tradeshows, and sales meetings as necessary, with up to 20% domestic and international travel required.
- Strategically cultivates and nurtures robust relationships with industry thought leaders and educational institutions.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 7+ years of experience in sales or marketing within the medical device or pharmaceuticals industry
- Or 5+ years in supporting training and education initiatives, including developing curriculum
Required Skills:
- Proven track record in strategic planning and execution
- Strong project management and organizational skills
- Excellent communication, presentation, and interpersonal skills
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
- Ability to work independently and manage multiple projects simultaneously
- Experience with CRM systems and data analysis tools
Preferred Qualifications
Education:
- Master's degree in marketing or a related discipline
Experience:
- Experience in developing training and educational events within the dental sector
Skills:
- Experience in managing budgets and evaluating ROI
- Familiarity with dental industry trends and regulations
- Strong relationship management skills
- Ability to thrive in a dynamic, fast-paced environment
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for similar roles in the Boston area)
Benefits:
- Competitive total compensation plans, including discretionary bonus or Performance Share Units
- 401(K) plan with employer match
- Comprehensive health, dental, and vision insurance packages, with employer contributing a healthy portion towards employees' premiums
- Generous PTO allowance
Working Hours: Full-time, 40 hours per week, with flexible scheduling for hybrid work arrangement
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1954
Headquarters: Basel, Switzerland
Description: United for global excellence in dentistry, Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world. Their vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community.
Specialties: Medical device, dental implants, esthetic dentistry, tooth restoration, biomaterials, prosthetics, orthodontics, preventive dentistry, and digital dentistry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Sr. Director of Medical Education
Work Arrangement: Hybrid schedule with 3 days a week in the Andover, MA office
Growth Opportunities:
- Potential to collaborate with regional sales directors and territory managers to develop business plans for each education program
- Opportunities to work with educational collaborators as a strategic consultant and drive collaborative ventures that yield mutual advantages
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location: Andover, Massachusetts, United States
Geographic Context:
- Andover is a town in Essex County, Massachusetts, United States, located approximately 20 miles north of Boston
- It offers a mix of urban and suburban environments, with a population of around 33,000 people
- The area is known for its rich history, cultural attractions, and outdoor recreation opportunities
Work Schedule: Flexible, with a hybrid work arrangement allowing for remote work 2 days a week
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link
2. Phone or video screening with the hiring manager or HR representative
3. In-person or virtual interview with the hiring manager and other team members
4. Final interview with the Sr. Director of Medical Education or another senior leader
Key Assessment Areas:
- Strategic planning and execution skills
- Project management and organizational skills
- Communication and interpersonal skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research Straumann's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Commercial marketing, education initiatives, curriculum development, project management, strategic planning, customer satisfaction, Net Promoter Score, budget management, ROI evaluation, CRM systems, dental industry, medical device, hybrid work arrangement
🛠 Cultural Fit Considerations
Company Values:
- Innovation: Straumann delivers innovation based on evidence, fostering a culture of continuous improvement and staying ahead of the competition.
- Collaboration: They empower their employees to perform and make an impact, encouraging teamwork and a powerful "can-do" attitude.
- Diversity: Straumann fosters a diverse and inclusive work environment, appreciating the unique perspectives and skills each employee brings to the team.
- Customer Focus: They are committed to understanding and meeting the needs of their customers, ensuring high-quality products and services that exceed expectations.
Work Style:
- The ideal candidate for this role will be a strategic thinker with strong project management and communication skills, able to thrive in a dynamic, fast-paced environment.
- They should be comfortable working independently and managing multiple projects simultaneously, with a strong attention to detail and a commitment to delivering high-quality results.
Self-Assessment Questions:
1. How do you approach strategic planning and execution in a dynamic work environment?
2. Can you describe a time when you successfully managed a complex project with multiple stakeholders?
3. How do you ensure the creation of high-quality educational programs that meet customer needs and expectations?
4. How do you evaluate and optimize the return on investment (ROI) for educational courses?
5. How do you balance the need for innovation with the requirement to maintain compliance with relevant regulations and standards?
⚠️ Potential Challenges
Role-Specific Challenges:
- Managing a diverse portfolio of educational initiatives and ensuring their alignment with business objectives
- Balancing the need for innovation with the requirement to maintain compliance with relevant dental board accreditations
- Collaborating effectively with various stakeholders, including regional sales directors, territory managers, and educational partners
Company-Specific Challenges:
- Working in a fast-paced, dynamic environment that requires adaptability and strong project management skills
- Balancing the need for innovation with the requirement to maintain high-quality standards and customer satisfaction
Location-Specific Challenges:
- Living and working in a suburban area with a mix of urban and rural environments, which may require additional commuting time for some candidates
📈 Similar Roles Comparison
Career Level Comparison:
- This role is at the mid-level to senior career stage, requiring a significant amount of experience and expertise in commercial marketing and education initiatives.
Industry-Specific Context:
- The dental industry is highly competitive and regulated, requiring a strong understanding of industry trends, regulations, and best practices.
- This role requires a deep understanding of the dental education landscape, as well as the ability to collaborate effectively with dental professionals, educators, and other stakeholders.
📝 Sample Projects
Project Examples:
1. Developing and executing a comprehensive strategic plan for customer education in North America, including the identification of portfolio gaps and the creation of targeted educational programs to address them.
2. Collaborating with regional sales directors and territory managers to develop business plans for each education program, leveraging input and guidance from internal stakeholders to ensure alignment with business objectives.
3. Managing the commercialization of educational courses, including the development of marketing materials, promotional activities, and the communication of strategy and opportunities to the sales force through frequent updates.
💡 Key Questions to Ask During Interview
Role-Specific Questions:
1. How do you approach the development and execution of strategic plans for customer education in a dynamic work environment?
2. Can you describe your experience in managing budgets and evaluating ROI for educational courses?
3. How do you ensure the creation of high-quality educational programs that meet customer needs and expectations, while maintaining compliance with relevant regulations and standards?
4. How do you collaborate effectively with various stakeholders, including regional sales directors, territory managers, and educational partners?
Company-Specific Questions:
1. How do you thrive in a fast-paced, dynamic environment that requires adaptability and strong project management skills?
2. How do you balance the need for innovation with the requirement to maintain high-quality standards and customer satisfaction?
Location-Specific Questions:
1. How do you approach living and working in a suburban area with a mix of urban and rural environments, and what strategies do you have for managing potential commuting challenges?
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
👔 Cultural Fit Questions
Self-Assessment Questions:
1. How do your personal values and work style align with Straumann's company values and culture?
2. How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
3. How do you ensure the creation of high-quality educational programs that meet customer needs and expectations, while maintaining a strong focus on innovation and continuous improvement?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for a phone or video screening with the hiring manager or HR representative.
4. Participate in in-person or virtual interviews with the hiring manager and other team members.
5. Prepare for a final interview with the Sr. Director of Medical Education or another senior leader.
6. Follow up with the hiring manager after each interview step to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
📌 Core Information
🔹 Job Title: Sr. Manager, Commercial Marketing - Education
🔹 Company: Straumann
🔹 Location: Andover, Massachusetts, United States
🔹 Job Type: Hybrid (3 days/week on-site)
🔹 Category: Education, Marketing
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic plans for customer education in North America
- Collaborating with leadership to ensure alignment with business objectives
- Identifying portfolio gaps and developing strategies to address them
- Owning the development and updates of all education course catalogs
- Supporting curriculum development and facilitating the proper use of Straumann products and services
- Collaborating with Product Management and Internal Training to develop course tools
- Ensuring the creation of education programs that optimize customer satisfaction, measured by Net Promoter Score (NPS)
- Managing budgets, monitoring ROI, and preparing reports for both sales teams and C-Suite executives
- Maintaining education-related activities in CRM systems and possessing other requisite administrative skills
- Ensuring compliance with Education Programming standards under relevant dental board accreditations, including AGD PACE regulations
- Attending education events, tradeshows, and sales meetings as necessary, with up to 20% domestic and international travel required
📋 Key Responsibilities
✅ Development of Education Plan
- Develops strategic plan for customer education in North America and works collaboratively with leadership to ensure alignment.
- Identifies portfolio gaps and develops strategy to address them.
- Owns the development and updates of all education course catalogs.
- Supports curriculum development and facilitates the proper use of Straumann products and services.
- Collaborates with Product Management and Internal Training to develop course tools.
- Ensures the creation of education programs that optimize customer satisfaction, measured by Net Promoter Score (NPS).
✅ Commercialization of Courses
- Defines commercialization marketing materials and promotional activities to drive participation.
- Communicates strategy and opportunities to the sales force through frequent updates, including virtual and in-person presentations.
- Collaborates with Education Operations and Marketing Communications Department on development of timeline of promotional materials for educational programming.
- Serves as a bridge between our education partners and marketing/sales teams.
✅ Performance Management
- Develops, manages, and reconciles budgets within the designated area of responsibility.
- Monitors and evaluates the return on investment (ROI) for education courses and implements enhancements where opportunities for improvement are identified.
- Prepares reports, proposals, and delivers presentations and updates to both the sales team and C-Suite executives.
- Maintains education-related activities in CRM systems and possesses other requisite administrative skills.
- Ensures compliance with Education Programming standards under relevant dental board accreditations, including AGD PACE regulations.
✅ Other Projects as Needed
- Attends education events, tradeshows, and sales meetings as necessary, with up to 20% domestic and international travel required.
- Strategically cultivates and nurtures robust relationships with industry thought leaders and educational institutions.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 7+ years of experience in sales or marketing within the medical device or pharmaceuticals industry
- Or 5+ years in supporting training and education initiatives, including developing curriculum
Required Skills:
- Proven track record in strategic planning and execution
- Strong project management and organizational skills
- Excellent communication, presentation, and interpersonal skills
- Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
- Ability to work independently and manage multiple projects simultaneously
- Experience with CRM systems and data analysis tools
Preferred Qualifications
Education:
- Master's degree in marketing or a related discipline
Experience:
- Experience in developing training and educational events within the dental sector
Skills:
- Experience in managing budgets and evaluating ROI
- Familiarity with dental industry trends and regulations
- Strong relationship management skills
- Ability to thrive in a dynamic, fast-paced environment
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for similar roles in the Boston area)
Benefits:
- Competitive total compensation plans, including discretionary bonus or Performance Share Units
- 401(K) plan with employer match
- Comprehensive health, dental, and vision insurance packages, with employer contributing a healthy portion towards employees' premiums
- Generous PTO allowance
Working Hours: Full-time, 40 hours per week, with flexible scheduling for hybrid work arrangement
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1954
Headquarters: Basel, Switzerland
Description: United for global excellence in dentistry, Straumann began as a family-owned institute, grew into a publicly-owned holding, and today comprises a number of leading and talented companies around the world. Their vision has always been to create more than just smiles, but lasting confidence for dentists, labs, patients, employees, partners, dental networks, and the global community.
Specialties: Medical device, dental implants, esthetic dentistry, tooth restoration, biomaterials, prosthetics, orthodontics, preventive dentistry, and digital dentistry.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports directly to the Sr. Director of Medical Education
Work Arrangement: Hybrid schedule with 3 days a week in the Andover, MA office
Growth Opportunities:
- Potential to collaborate with regional sales directors and territory managers to develop business plans for each education program
- Opportunities to work with educational collaborators as a strategic consultant and drive collaborative ventures that yield mutual advantages
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location: Andover, Massachusetts, United States
Geographic Context:
- Andover is a town in Essex County, Massachusetts, United States, located approximately 20 miles north of Boston
- It offers a mix of urban and suburban environments, with a population of around 33,000 people
- The area is known for its rich history, cultural attractions, and outdoor recreation opportunities
Work Schedule: Flexible, with a hybrid work arrangement allowing for remote work 2 days a week
💼 Interview & Application Insights
Typical Process:
1. Online application submission through the provided link
2. Phone or video screening with the hiring manager or HR representative
3. In-person or virtual interview with the hiring manager and other team members
4. Final interview with the Sr. Director of Medical Education or another senior leader
Key Assessment Areas:
- Strategic planning and execution skills
- Project management and organizational skills
- Communication and interpersonal skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership, and teamwork
- Research Straumann's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Commercial marketing, education initiatives, curriculum development, project management, strategic planning, customer satisfaction, Net Promoter Score, budget management, ROI evaluation, CRM systems, dental industry, medical device, hybrid work arrangement
🛠 Cultural Fit Considerations
Company Values:
- Innovation: Straumann delivers innovation based on evidence, fostering a culture of continuous improvement and staying ahead of the competition.
- Collaboration: They empower their employees to perform and make an impact, encouraging teamwork and a powerful "can-do" attitude.
- Diversity: Straumann fosters a diverse and inclusive work environment, appreciating the unique perspectives and skills each employee brings to the team.
- Customer Focus: They are committed to understanding and meeting the needs of their customers, ensuring high-quality products and services that exceed expectations.
Work Style:
- The ideal candidate for this role will be a strategic thinker with strong project management and communication skills, able to thrive in a dynamic, fast-paced environment.
- They should be comfortable working independently and managing multiple projects simultaneously, with a strong attention to detail and a commitment to delivering high-quality results.
Self-Assessment Questions:
1. How do you approach strategic planning and execution in a dynamic work environment?
2. Can you describe a time when you successfully managed a complex project with multiple stakeholders?
3. How do you ensure the creation of high-quality educational programs that meet customer needs and expectations?
4. How do you evaluate and optimize the return on investment (ROI) for educational courses?
5. How do you balance the need for innovation with the requirement to maintain compliance with relevant regulations and standards?
⚠️ Potential Challenges
Role-Specific Challenges:
- Managing a diverse portfolio of educational initiatives and ensuring their alignment with business objectives
- Balancing the need for innovation with the requirement to maintain compliance with relevant dental board accreditations
- Collaborating effectively with various stakeholders, including regional sales directors, territory managers, and educational partners
Company-Specific Challenges:
- Working in a fast-paced, dynamic environment that requires adaptability and strong project management skills
- Balancing the need for innovation with the requirement to maintain high-quality standards and customer satisfaction
Location-Specific Challenges:
- Living and working in a suburban area with a mix of urban and rural environments, which may require additional commuting time for some candidates
📈 Similar Roles Comparison
Career Level Comparison:
- This role is at the mid-level to senior career stage, requiring a significant amount of experience and expertise in commercial marketing and education initiatives.
Industry-Specific Context:
- The dental industry is highly competitive and regulated, requiring a strong understanding of industry trends, regulations, and best practices.
- This role requires a deep understanding of the dental education landscape, as well as the ability to collaborate effectively with dental professionals, educators, and other stakeholders.
📝 Sample Projects
Project Examples:
1. Developing and executing a comprehensive strategic plan for customer education in North America, including the identification of portfolio gaps and the creation of targeted educational programs to address them.
2. Collaborating with regional sales directors and territory managers to develop business plans for each education program, leveraging input and guidance from internal stakeholders to ensure alignment with business objectives.
3. Managing the commercialization of educational courses, including the development of marketing materials, promotional activities, and the communication of strategy and opportunities to the sales force through frequent updates.
💡 Key Questions to Ask During Interview
Role-Specific Questions:
1. How do you approach the development and execution of strategic plans for customer education in a dynamic work environment?
2. Can you describe your experience in managing budgets and evaluating ROI for educational courses?
3. How do you ensure the creation of high-quality educational programs that meet customer needs and expectations, while maintaining compliance with relevant regulations and standards?
4. How do you collaborate effectively with various stakeholders, including regional sales directors, territory managers, and educational partners?
Company-Specific Questions:
1. How do you thrive in a fast-paced, dynamic environment that requires adaptability and strong project management skills?
2. How do you balance the need for innovation with the requirement to maintain high-quality standards and customer satisfaction?
Location-Specific Questions:
1. How do you approach living and working in a suburban area with a mix of urban and rural environments, and what strategies do you have for managing potential commuting challenges?
🛠 Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Video conferencing tools (e.g., Zoom, Microsoft Teams)
👔 Cultural Fit Questions
Self-Assessment Questions:
1. How do your personal values and work style align with Straumann's company values and culture?
2. How do you approach collaboration and teamwork in a dynamic, fast-paced environment?
3. How do you ensure the creation of high-quality educational programs that meet customer needs and expectations, while maintaining a strong focus on innovation and continuous improvement?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare for a phone or video screening with the hiring manager or HR representative.
4. Participate in in-person or virtual interviews with the hiring manager and other team members.
5. Prepare for a final interview with the Sr. Director of Medical Education or another senior leader.
6. Follow up with the hiring manager after each interview step to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.