📌 Core Information
🔹 Job Title: Senior Manager, Consumer Marketing - Remote
🔹 Company: Emergent Biosolutions
🔹 Location: Plymouth Meeting, Pennsylvania
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior level (7+ years)
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling marketing initiatives across OTC retail and B2B channels
- Driving brand awareness, product adoption, and commercial growth
- Developing integrated campaigns that connect consumer needs with business objectives
- Managing agency partners and collaborating with internal stakeholders
- Analyzing performance data to refine strategies and improve marketing effectiveness
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of omnichannel marketing to drive business growth across multiple channels.
📋 Key Responsibilities
✅ Lead the development of national and regional OTC marketing strategies across major retail and online channels
✅ Oversee in-store promotions, e-commerce optimization, digital advertising, and conversion-focused campaigns
✅ Drive the execution of high-impact retail programs in partnership with sales and shopper marketing teams
✅ Develop and own the B2B marketing strategy targeting businesses, institutions, and organizations purchasing for workplace and customer safety
✅ Create scalable programs and sales enablement tools that support customer acquisition and retention across various sectors
✅ Partner closely with the B2B sales team on lead generation, messaging, and co-branded campaign materials
✅ Build and manage cross-channel consumer marketing campaigns that blend traditional and digital tactics
✅ Ensure all messaging is aligned with brand strategy, audience insights, and FDA guidelines for OTC healthcare products
✅ Manage agency partners to ensure high-quality campaign execution and project delivery
✅ Collaborate with internal stakeholders to align marketing plans with business operations
✅ Set and monitor KPIs such as sales lift, market share, digital engagement, CAC, and ROI
✅ Use performance insights and customer data to refine strategies and improve marketing effectiveness across both retail and B2B efforts
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field (MBA strongly preferred)
Experience: 7+ years of progressive experience in consumer marketing, with significant experience in OTC pharmaceuticals, health & wellness, or CPG
Required Skills:
- Proven leadership in both retail/e-commerce and B2B marketing environments
- Strong understanding of U.S. regulatory compliance related to healthcare marketing (e.g., FDA guidelines for OTC products)
- Experience marketing safety or health protection products to business or institutional clients
- Knowledge of distributor or procurement channels in workplace wellness/safety and retail
- Familiarity with marketing platforms like Salesforce and Power BI
- Proven track record of driving measurable business results through integrated, data-informed marketing
- Excellent leadership, project management, and cross-functional collaboration skills
- Ability to handle and lead multiple projects simultaneously, while meeting deadlines in a fast-paced environment
- Self-starter and independent performer
- Proven ability to communicate professionally in a corporate environment
- Quickly assess critical situations and identify issue resolution
Preferred Skills:
- Experience in the biotechnology or pharmaceutical industry
- Fluency in additional languages
ASSUMPTION: Given the remote nature of this role, strong communication and self-motivation skills are essential for success.
💰 Compensation & Benefits
Salary Range: $136,000 - $164,500 annually (U.S. Base Pay Ranges)
Benefits:
- Comprehensive benefits package
- Merit increases
- Annual bonus
- Stock options
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on factors such as education, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Emergent Biosolutions operates in the biotechnology research industry, focusing on developing, manufacturing, and delivering protections against public health threats.
Company Size: Emergent Biosolutions is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Founded in 1998, Emergent Biosolutions has over two decades of experience in defending people from public health threats.
Company Description:
- Emergent Biosolutions develops, manufactures, and delivers protections against public health threats
- The company focuses on manufacturing and contract development and manufacturing services for vaccines, therapeutics, and devices
- Emergent Biosolutions is committed to protecting people from emerging global health threats
Company Specialties:
- Manufacturing
- Partnering
- M&A
- Devices Development
- Vaccine Development
- Therapeutics Development
- and Contract Development and Manufacturing
Company Website: Emergent Biosolutions
ASSUMPTION: Emergent Biosolutions' focus on public health threats requires employees to be adaptable, resilient, and committed to the company's mission.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the marketing department.
Reporting Structure: The Senior Manager, Consumer Marketing reports directly to the Vice President of Marketing.
Work Arrangement: This is a remote, full-time position with flexible working hours.
Growth Opportunities:
- Potential to expand the role's scope and influence as the company grows
- Opportunities to lead cross-functional projects and collaborate with various departments
- Possibility to advance to a director or vice president role in marketing
ASSUMPTION: Given the company's focus on emerging global health threats, this role may involve working on high-priority projects with tight deadlines.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): Plymouth Meeting, Pennsylvania
Geographic Context:
- Plymouth Meeting is a suburb of Philadelphia, Pennsylvania
- The area offers a mix of urban and suburban living with easy access to major cities and outdoor recreation
- Pennsylvania is an East Coast state with a humid continental climate, experiencing hot, humid summers and cold, snowy winters
Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM EST
ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to maintain productivity and collaboration with team members.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Behavioral and technical interviews with the hiring manager and marketing team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Cross-functional collaboration and leadership skills
- Data analysis and interpretation
- Regulatory compliance knowledge
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the OTC retail and B2B marketing landscapes
- Showcase your ability to develop and execute integrated marketing campaigns
- Prepare examples of your past marketing successes and challenges overcome
- Research Emergent Biosolutions and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Consumer Marketing, B2B Marketing, Retail Marketing, E-Commerce, Integrated Campaign Development, Cross-Functional Leadership, Analytics, Project Management, Regulatory Compliance, Sales Enablement, Digital Advertising, Content Marketing, Social Media, Email Marketing, Data Analysis, Communication
ASSUMPTION: Emergent Biosolutions may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords can improve your chances of being seen by the hiring team.
🛠️ Tools & Technologies
- Salesforce
- Power BI
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but Emergent Biosolutions may provide training to the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Protecting people from emerging global health threats
- Collaboration and teamwork
- Innovation and adaptability
- Accountability and integrity
- Customer focus
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
- Customer-focused and results-driven
Self-Assessment Questions:
- Do you share Emergent Biosolutions' commitment to protecting people from emerging global health threats?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you data-driven and analytical, using insights to inform your marketing strategies?
- Do you have strong communication skills and the ability to work remotely with minimal supervision?
ASSUMPTION: Emergent Biosolutions values employees who are passionate about their mission, adaptable, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Navigating regulatory compliance in the healthcare industry
- Adapting to changes in the public health landscape and market demands
- Working remotely and maintaining productivity in a self-motivated environment
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on both OTC retail and B2B marketing, requiring a broad skill set and strategic mindset
- Compared to other marketing roles, this position offers a blend of consumer and business-to-business marketing experience
- Career progression may involve moving into a director or vice president role in marketing, focusing on either the consumer or B2B side of the business
ASSUMPTION: This role's unique blend of marketing experience provides a strong foundation for future career growth within the company.
📝 Sample Projects
- Developing and executing a national retail campaign for an OTC product launch, including in-store promotions, digital advertising, and e-commerce optimization
- Creating a B2B marketing strategy for a new product targeting businesses and institutions, including lead generation, messaging, and co-branded campaign materials
- Managing a cross-functional team to execute a high-impact retail program, driving sales and market share growth for an established OTC product
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the strategic, cross-functional nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the consumer marketing team and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as sales, regulatory, and commercial operations?
- What are the most significant challenges facing the consumer marketing team in the next 1-2 years, and how can this role help address them?
- How does Emergent Biosolutions support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past marketing successes and challenges overcome
- Research Emergent Biosolutions and be ready to discuss how your skills and experience align with the company's mission and values
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
