Sr. Manager, Content Marketing & Communications

📌 Core Information

🔹 Job Title: Sr. Manager, Content Marketing & Communications

🔹 Company: SundaySky

🔹 Location: United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Leading content strategy for SundaySky's enterprise video software
• Collaborating with cross-functional teams to drive demand generation and brand awareness
• Creating and managing high-quality content across various formats and channels
• Optimizing content performance and scaling production using AI tools and freelancers
• Building and maintaining strong relationships with media, influencers, and industry experts

ASSUMPTION: This role requires a strategic and creative thinker with a strong background in B2B SaaS content marketing and corporate communications. The ideal candidate will have a passion for video content and storytelling, as well as a proven track record in driving results through effective communication strategies.

📋 Key Responsibilities

✅ Lead content strategy aligned with SundaySky’s value story and business objectives, targeting key buyer personas and verticals

✅ Partner closely with Demand Generation lead to activate content initiatives in support of campaign priorities, channels, and growth targets

✅ Develop compelling content across various formats, ensuring assets are effectively repurposed to maximize reach and engagement

✅ Spearhead a new webinar program to drive lead generation, share ideas, and promote customer stories

✅ Collaborate with the Website lead to deliver content that grows organic visitors via the blog and the latest SEO best practices

✅ Manage media outreach activities to amplify SundaySky’s brand presence in the market

✅ Oversee the company’s social media presence to engage audiences via stand-out content on LinkedIn, Instagram, etc.

✅ Utilize AI tools, freelance writers, subject matter experts, and the company’s internal creative design studio to increase content quality and output

✅ Analyze and report on content performance metrics to continuously improve effectiveness and engagement

✅ Gain a deep understanding of the enterprise video platform market and collaborate with Product Marketing, Sales, and other functions to identify new content requirements and market trends

✅ Help own our corporate story and ensure brand consistency of messaging and visual style across all content and communications platforms

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills. The ideal candidate will be comfortable working in a fast-paced, multi-tasking environment and have a proven track record in driving results through effective content marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 8+ years of experience in content marketing, corporate communications, or related roles for B2B SaaS companies

Required Skills:

• Excellent writing and editing skills with an eye for detail
• Strong understanding of modern content marketing tactics and trends
• Proven ability to create compelling stories and differentiate messaging
• Highly creative thinker and proactive worker
• Effective communicator with a positive, solutions-first attitude
• Collaborative team player with experience managing cross-functional teams
• Previous experience marketing to financial services, healthcare, or insurance is a plus

Preferred Skills:

• Fluency in additional languages
• Experience with marketing automation tools and CRM systems
• Background in video production or editing

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their writing, editing, and content creation skills. They should also be comfortable working with various content management systems and have a solid understanding of SEO best practices.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (AI-estimated, based on industry standards for similar roles and experience levels)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work arrangements
• Paid time off (vacation, sick, and holidays)
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The provided salary range is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: SundaySky operates in the Software Development industry, focusing on enterprise video platforms and customer lifecycle marketing

Company Size: SundaySky has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact

Founded: SundaySky was founded in 2007, giving it a solid track record in the industry

Company Description:

• SundaySky offers an innovative, all-in-one video platform for leading brands, powered by AI
• The company prioritizes the success of its customers and employees, emphasizing empathy, collaboration, excellence, and team happiness
• SundaySky is committed to transforming how businesses connect with audiences through video

Company Specialties:

• Customer retention and engagement
• Customer lifecycle marketing
• Real-time video and data-driven video
• Customer acquisition and experience
• Video advertising and CMS

Company Website: http://www.sundaysky.com

ASSUMPTION: SundaySky's focus on customer success and employee happiness indicates a strong company culture that values collaboration and growth. The company's commitment to innovation and transformation in the video marketing space makes it an attractive option for creative and strategic-minded professionals.

📊 Role Analysis

Career Level: This role is a senior management position, requiring a high level of strategic thinking, creativity, and leadership

Reporting Structure: The Sr. Manager, Content Marketing & Communications will report directly to the VP, Marketing

Work Arrangement: This role is remote, with a requirement that the candidate be based in the United States

Growth Opportunities:

• Potential to expand the content marketing team and take on additional responsibilities
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to work with cutting-edge AI technology and drive innovation in the enterprise video software space

ASSUMPTION: The remote work arrangement and flexible work hours provide candidates with a good work-life balance. The senior management position offers ample opportunities for growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Remote (fully remote)

Office Location(s): United States (candidates must be based in the US)

Geographic Context:

• The United States offers a diverse range of cultural, professional, and recreational opportunities
• Remote work allows for flexibility in living arrangements and reduces commuting time
• Candidates should be comfortable working in a fully remote environment and have a suitable home office setup

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The remote work environment provides candidates with a high degree of flexibility and work-life balance. However, it also requires strong self-motivation, time management skills, and effective communication with remote team members.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's strategic thinking and content creation abilities
• Final interview with key stakeholders to ensure a strong fit with the team and company culture

Key Assessment Areas:

• Writing and editing skills
• Content creation and strategy development
• Collaboration and communication skills
• Understanding of the enterprise video software market and SundaySky's value proposition

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your content marketing achievements and the impact you've made in previous positions
• Demonstrate your understanding of SundaySky's business and the enterprise video software market in your application materials

ATS Keywords: Content Marketing, Corporate Communications, B2B SaaS, SEO, Social Media, Video Content, Storytelling, Creative Thinking, Collaboration, Lead Generation, Market Intelligence, Brand Stewardship, Content Strategy, Campaign Management, Performance Optimization, Communication

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, creativity, and communication skills, as well as their understanding of the enterprise video software market and SundaySky's business.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The ideal candidate will have experience with various content management systems, marketing automation tools, and CRM systems. Familiarity with video production and editing software is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Empathy
• Collaboration
• Excellence
• Happiness

Work Style:

• Creative and strategic thinking
• Proactive and self-motivated
• Strong communication and collaboration skills
• Adaptable and flexible in a fast-paced environment

Self-Assessment Questions:

• Do you have a strong passion for video content and storytelling?
• Are you comfortable working in a fast-paced, multi-tasking environment?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you able to effectively communicate and build relationships with media, influencers, and industry experts?

ASSUMPTION: SundaySky values candidates who are creative, strategic thinkers with a strong work ethic and a passion for video content and storytelling. The ideal candidate will be comfortable working in a fast-paced, collaborative environment and have a proven track record in driving results through effective communication strategies.

⚠️ Potential Challenges

• Managing multiple content initiatives simultaneously, requiring strong organizational skills and prioritization
• Adapting to a fully remote work environment, which may present communication and collaboration challenges
• Keeping up with the fast-paced nature of the enterprise video software market, requiring continuous learning and adaptation
• Balancing the demands of multiple stakeholders, including marketing, sales, and product teams

ASSUMPTION: The ideal candidate will be able to effectively manage their time and priorities, communicate effectively in a remote work environment, and adapt to the fast-paced nature of the enterprise video software market.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Marketing Manager or Director of Content Marketing, but with a stronger focus on corporate communications and thought leadership
• Unlike some content marketing roles, this position requires a strong understanding of the enterprise video software market and SundaySky's value proposition
• Career progression from this role could include taking on additional responsibilities, such as managing a team or expanding into a more strategic leadership position

ASSUMPTION: The ideal candidate will have experience in a similar role and be looking to take on additional responsibilities and grow their career in the content marketing and communications field.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, webinars, and social media campaigns
• Creating a thought leadership series featuring industry experts and SundaySky customers, showcasing the company's unique value proposition
• Managing a team of freelance writers and designers to produce high-quality content on a tight deadline

ASSUMPTION: The ideal candidate will have experience managing content projects from start to finish, including strategy development, execution, and optimization.

❓ Key Questions to Ask During Interview

• How does SundaySky differentiate itself in the enterprise video software market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does SundaySky support the professional development and growth of its employees?
• What is the company's approach to remote work and collaboration?
• How does SundaySky measure the success of its content marketing efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: The ideal candidate will use the interview process to gain a deep understanding of SundaySky's business, the enterprise video software market, and the company's approach to content marketing and communications.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your content marketing achievements, demonstrating your strategic thinking and creativity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.