📌 Core Information
🔹 Job Title: Sr. Manager, Content Marketing
🔹 Company: VeSync
🔹 Location: Tustin, CA
🔹 Job Type: Full Time
🔹 Category: Appliances, Electrical, and Electronics Manufacturing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content strategy to drive brand awareness, customer engagement, lead generation, and thought leadership for Levoit and Cosori brands.
- Leading the content team in creating compelling, high-quality, and data-driven content across multiple channels and formats.
- Collaborating closely with cross-functional partners to maximize the impact and reach of content initiatives.
- Managing a team and fostering a culture of ownership, proactiveness, and result-driven performance.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing, digital marketing, and analytics.
📋 Key Responsibilities
✅ Developing and executing a regional content strategy framework and standard process for localized content production.
✅ Establishing a regional market content demand docking mechanism to balance standardized and customized needs.
✅ Developing a content performance evaluation model, including indicators such as SEO/SEM fit and conversion contribution rate.
✅ Receiving content produced by the headquarters and conducting in-depth analysis of its core messages and brand tone.
✅ Adapting global content to regional markets by combining regional cultural characteristics, consumption habits, and market demands.
✅ Creating diverse localized content based on regional culture, consumption habits, and audience preferences.
✅ Collaborating with local creators and key opinion leaders (KOLs) to produce high-quality content with local characteristics.
✅ Optimizing content presentation forms and dissemination strategies according to the characteristics of different platforms.
✅ Implementing an A/B testing mechanism to continuously optimize regional content delivery strategies.
✅ Establishing a user feedback loop to drive the iteration of content creative directions.
✅ Regularly producing content performance diagnostic reports to guide dynamic budget re-allocation.
✅ Developing and maintaining tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
✅ Building and leading a high-performing regional team, fostering collaboration and innovation.
✅ Managing partnerships with external vendors, agencies, and developers as needed.
✅ Defining KPIs for the team and managing team performance.
ASSUMPTION: This role requires strong project management, cross-functional collaboration, and leadership skills to manage multiple projects and teams effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Experience: 10+ years of experience in content marketing, editorial, or related roles, with at least 5 years in a leadership position.
Required Skills:
- Proven success developing and executing content strategies that drive measurable business results.
- Deep understanding of SEO, digital marketing, and analytics.
- Exceptional writing, editing, and storytelling skills.
- Strong leadership, project management, and cross-functional collaboration abilities.
Preferred Skills:
- Experience working with global brands and managing regional content strategies.
- Fluency in multiple languages.
- Experience with content management systems (CMS) and marketing automation tools.
ASSUMPTION: Candidates with experience in the consumer electronics industry or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Starting at $145,000 per year. Industry standard for this role and experience level in the Tustin, CA area is $130,000 - $160,000 per year.
Benefits:
- 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Gym
- Pet Insurance
- Fully stocked kitchen
Working Hours: Full-time, on-site position with standard business hours.
ASSUMPTION: The salary range provided is based on industry standards for the role, experience level, and location. The benefits listed are subject to change and may vary based on employment status and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: VeSync operates in the Appliances, Electrical, and Electronics Manufacturing industry, focusing on consumer electronics, kitchen, and small appliances. The market is competitive and driven by innovation and customer-centric strategies.
Company Size: VeSync has 1,001-5,000 employees, providing ample opportunities for growth and collaboration. As a mid-sized company, VeSync offers a casual, start-up-like work environment where work and fun are not mutually exclusive.
Founded: VeSync was founded in 2011, with a mission to enrich the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality, and value in mind.
Company Description:
- VeSync is an international brand owner serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment.
- The company offers innovative, feature-rich products infused with the latest cutting-edge technology and user-friendly designs.
- VeSync is committed to becoming the world’s premier retailer of home goods and outdoor equipment.
Company Specialties:
- Electronics
- Consumer Electronics
- Technology
- Kitchen and Small Appliances
Company Website: vesync.com
ASSUMPTION: VeSync's focus on innovation, thoughtfully engineered products, and customer-centric strategies makes it an attractive employer for individuals seeking a dynamic and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is a senior management position, requiring strategic thinking, leadership, and a proven track record in content marketing.
Reporting Structure: The Sr. Manager, Content Marketing will report directly to the Global Head of Marketing and work closely with cross-functional partners, including Product, Brand, Digital, and Sales.
Work Arrangement: This is an on-site, office-based role in Tustin, CA, with standard business hours. The role may require occasional travel to regional offices or industry events.
Growth Opportunities:
- As a senior management role, this position offers opportunities for career advancement within the content marketing team or broader organization.
- VeSync's commitment to growth and expansion provides opportunities for team members to grow with the company.
- The dynamic and fast-paced work environment encourages continuous learning and innovation.
ASSUMPTION: Successful candidates will have a strong desire to grow professionally and contribute to the company's continued success.
🌍 Location & Work Environment
Office Type: VeSync's office is a casual, start-up-like work environment where work and fun are not mutually exclusive. The company offers a fully stocked kitchen and a gym for employee use.
Office Location(s): 1775 Flight Way, Suite 100, Tustin, California 92782, US
Geographic Context:
- Tustin, CA, is located in Orange County, approximately 35 miles southeast of Los Angeles.
- The area offers a mix of urban and suburban living, with a diverse range of neighborhoods, schools, and recreational activities.
- The region has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: Standard business hours, Monday through Friday, with flexibility for remote work or alternative arrangements as needed.
ASSUMPTION: The office environment and location provide a comfortable and convenient work setting, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR team
- In-depth interview with the Global Head of Marketing and other cross-functional stakeholders
- Final interview with the CEO or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Content strategy development and execution
- Leadership and team management skills
- Cross-functional collaboration and stakeholder communication
- Cultural fit and alignment with VeSync's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, leadership skills, and relevant industry knowledge.
- Prepare examples of your content strategy development and execution, as well as team management and leadership successes.
- Research VeSync's brands, products, and market position to demonstrate your understanding of the company and its offerings.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
ATS Keywords: Content Strategy, Content Marketing, SEO, Digital Marketing, Analytics, Leadership, Team Management, Cross-Functional Collaboration, Consumer Electronics, Appliances, Electronics Manufacturing
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and cultural fit, as well as their technical skills in content marketing and digital marketing.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Marketing Automation Tools
- SEO and Analytics Tools
- Project Management Software
- Collaboration and Communication Platforms
ASSUMPTION: The Sr. Manager, Content Marketing will be expected to have experience with and proficiency in using relevant content marketing, project management, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation and thoughtfulness in product design and customer experience
- Collaboration and teamwork across functions and regions
- Customer-centricity and a focus on enriching the lives of customers
- Continuous learning and improvement in all aspects of the business
Work Style:
- Casual and start-up-like work environment
- Flexible and adaptable to changing market demands and customer needs
- Results-driven and proactive in identifying and addressing opportunities and challenges
- Open and transparent communication across the organization
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment that prioritizes innovation and customer-centric strategies?
- Are you comfortable working in a global organization with regional teams and cross-functional partners?
- Do you have a proven track record of developing and executing successful content strategies that drive measurable business results?
- Are you a strong leader and team player, with a growth mindset and a desire to continuously learn and improve?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with VeSync's values and work style, as well as a passion for the company's mission and products.
⚠️ Potential Challenges
- Managing a regional team and balancing standardized and customized content needs may present unique challenges and require strategic decision-making.
- The dynamic and fast-paced work environment may require adaptability and resilience in the face of changing priorities and market demands.
- The competitive nature of the consumer electronics industry may necessitate continuous innovation and adaptation to maintain a strong market position.
- Working in a global organization may present cultural and time zone challenges that require effective communication and collaboration skills.
ASSUMPTION: Successful candidates will have the skills and experience necessary to navigate these challenges and contribute to VeSync's continued success.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on regional content strategy and adaptation, as well as its management responsibilities.
- VeSync's commitment to innovation and customer-centric strategies sets it apart from other consumer electronics companies, offering unique opportunities for growth and professional development.
- Career paths within VeSync may vary depending on the individual's skills, interests, and the company's growth and expansion plans.
ASSUMPTION: Candidates should research VeSync's unique offerings and market position to understand how this role compares to similar positions in the industry.
📝 Sample Projects
- Developing and executing a regional content strategy for the Levoit air purifier product line in the Southeast Asian market, including language adaptation, cultural customization, and platform optimization.
- Collaborating with local creators and key opinion leaders (KOLs) to produce high-quality, localized content for the Cosori air fryer product line in the European market, driving user resonance and brand affinity.
- Implementing an A/B testing mechanism to optimize regional content delivery strategies for the Pawsync smart pet camera product line in the North American market, improving content dissemination effects and interaction levels.
ASSUMPTION: These sample projects illustrate the strategic thinking, leadership, and cross-functional collaboration skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the content marketing team and how this role contributes to that vision?
- How does the company support the growth and development of its employees, particularly in senior management roles?
- Can you provide examples of how the company has adapted its content strategy to respond to market changes or customer feedback?
- How does the company measure the success of its content marketing initiatives, and how does this role contribute to those metrics?
- What are the key priorities for this role in the first 90 days, and how does the company support new managers in achieving those goals?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience, leadership skills, and relevant industry knowledge.
- Prepare examples of your content strategy development and execution, as well as team management and leadership successes.
- Research VeSync's brands, products, and market position to demonstrate your understanding of the company and its offerings.
- Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company.
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
