📌 Core Information
🔹 Job Title: Sr. Manager, Content Programming (Content Promos)
🔹 Company: The Walt Disney Company
🔹 Location: Glendale, CA, USA
🔹 Job Type: Full-time
🔹 Category: Direct-to-Consumer Programming Strategy
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading a team of Content Programmers to create and execute impactful video campaigns and promotions for Disney+ and Hulu.
- Managing editorial strategies and collaborating with cross-functional teams to optimize engagement and growth across platforms.
- Focusing on driving video content promotions for both platforms, with a proven track record in growing diverse audiences.
- Adapting to a fast-paced, constantly changing environment and managing multiple projects simultaneously.
ASSUMPTION: This role requires a high level of leadership, adaptability, and strategic thinking to effectively manage a team and drive engagement across multiple platforms.
📋 Key Responsibilities
✅ Oversee, develop, and manage the team responsible for Content Promotions across Hulu and Disney+, ensuring they effectively meet the needs of our viewers and align with business goals.
✅ Manage the editorial campaign calendar and programming strategies to identify optimization opportunities and drive meaningful growth and engagement across the platforms.
✅ Collaborate with insights, data, and analytics teams to design experiments, collect data, and measure campaign effectiveness.
✅ Contribute to title campaign ideation, planning, tracking, and communication across teams and the broader organization, focusing on leveraging video promotions to expand audiences.
✅ Guide title prioritization and targeting strategies while effectively managing a high volume of concurrent priorities.
✅ Maintain comprehensive documentation of team processes, workflows, strategies, and performance results.
✅ Be available to cover evening and weekend programming events as needed.
✅ Collaborate with leaders from the Hulu and Disney+ Content Programming teams worldwide to shape the overall DTC programming strategy.
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and cross-functional collaboration to ensure smooth operations and successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree required, preferably in a related field or equivalent years of experience.
Experience: Minimum of 8 years in content programming, curation, audience development, and/or streaming television, with at least 2 years of people management experience.
Required Skills:
- Proven track record of successfully growing diverse audiences across various platforms.
- Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.
- Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.
- Strong communication skills with experience presenting to large groups.
- Outstanding attention to detail and commitment to follow-through.
- Quick learner with strong critical thinking, analytical, and problem-solving abilities.
- Enthusiastic about working in a fast-paced, constantly changing environment.
- Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.
- Proven track record of effectively collaborating with teams across a global organization to achieve common goals.
- Passionate about TV, movies, pop culture, sports, and news.
Preferred Skills:
- Previous experience in the streaming/SVOD industry.
- Global Content Programming leadership experience.
ASSUMPTION: Candidates should have a strong background in content programming and people management, with a proven ability to drive engagement and growth across multiple platforms.
💰 Compensation & Benefits
Salary Range: $124,900.00 to $167,500.00 per year (based on the hiring range provided for CA). The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors.
Benefits:
- Bonus
- Long-term Incentive Units
- Medical
- Financial
- Other Benefits
Working Hours: Full-time (40 hours per week), with the requirement to cover evening and weekend programming events as needed.
ASSUMPTION: The salary range provided is an estimate based on the hiring range for CA. Actual compensation may vary based on factors such as internal equity, geographic location, and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere.
- The Walt Disney Company is a global entertainment company that produces and distributes motion pictures, television programming, direct-to-video content, consumer products, and theatre productions.
- The company’s brands and franchises include Disney, Pixar, Marvel, Lucasfilm, and National Geographic, among others.
Company Specialties:
- Marketing
- Communication
- Engineering
- Human Resources
- Sales
- Finance
- Legal
- Real Estate Development
- Information Technology
- Events
- Supply Chain
- Logistics
- Purchasing
- Revenue Management
- Research
- Strategy
- Audit
- Construction
- Pricing
- Hospitality
- Tourism
Company Website: Disney Careers
ASSUMPTION: The Walt Disney Company is a large, global entertainment company with a diverse range of brands and franchises. This role is focused on the DTC team, which oversees the Hulu and Disney+ streaming businesses.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role involves leading a team of Content Programmers and collaborating with cross-functional teams, as well as working with global Content Programming team leaders to shape the overall DTC programming strategy.
Work Arrangement: Hybrid (4 days in-office)
Growth Opportunities:
- Potential to grow within the Content Programming team or explore other leadership opportunities within the DTC organization.
- Opportunities to work on high-profile projects and collaborate with various teams across the company.
- Chance to develop skills in people management, strategic planning, and cross-functional collaboration.
ASSUMPTION: This role offers opportunities for professional growth and development within the Content Programming team and the broader DTC organization.
🌍 Location & Work Environment
Office Type: Hybrid (4 days in-office)
Office Location(s): Glendale, CA, USA
Geographic Context:
- Glendale is located in the Greater Los Angeles area, offering a mix of urban and suburban living with a diverse range of neighborhoods, attractions, and cultural experiences.
- The office is located near the Glendale Galleria, providing easy access to shopping, dining, and entertainment options.
- The area is well-connected by public transportation, with the Glendale Transportation Center offering access to Metrolink, Amtrak, and several bus lines.
Work Schedule: Full-time (40 hours per week), with the requirement to cover evening and weekend programming events as needed.
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring that team members are available for in-office collaboration and event coverage as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with team members and stakeholders
- Final interview with the DTC leadership team
Key Assessment Areas:
- Content programming and strategy expertise
- Leadership and team management skills
- Cross-functional collaboration and communication
- Adaptability and problem-solving abilities
- Alignment with Disney’s values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Disney’s content and the streaming landscape in your application materials.
- Prepare examples of your content programming work and be ready to discuss your approach to strategy, audience development, and campaign execution.
- Research Disney’s company culture and be prepared to discuss how your personal values align with the organization’s mission and values.
ATS Keywords: Content Programming, Content Promotions, Streaming, Disney+, Hulu, Team Leadership, Editorial Management, Cross-Functional Collaboration, Campaign Development, Data Analysis, User Engagement, Audience Development
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their expertise and passion for content programming and the streaming industry.
🛠️ Tools & Technologies
- Consumer-facing CMS (e.g., Disney+ and Hulu platforms)
- Data analysis tools (e.g., Tableau, Looker, Conviva, Excel, Google Sheets, Airtable)
- Project management tools (e.g., Asana, Jira, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be proficient in using a consumer-facing CMS and data analysis tools, as well as comfortable working with project management and communication platforms.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Storytelling
- Optimism
- Integrity
- Inclusion
Work Style:
- Collaborative
- Adaptable
- Data-driven
- Creative
- Results-oriented
Self-Assessment Questions:
- How have you demonstrated your commitment to quality and innovation in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
- How do you incorporate data and analytics into your decision-making process, and can you share a specific example from your experience?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Disney’s values and work style, as well as their ability to thrive in a collaborative, data-driven, and creative environment.
⚠️ Potential Challenges
- Managing a high volume of concurrent priorities and adapting to changing business needs.
- Collaborating effectively with global teams across different time zones and cultures.
- Balancing the need for data-driven decision-making with the need for quick turnaround times on campaign development and execution.
- Navigating a large, complex organization with multiple stakeholders and competing priorities.
ASSUMPTION: This role presents unique challenges related to managing multiple priorities, collaborating with global teams, and balancing data-driven decision-making with quick turnaround times.
📈 Similar Roles Comparison
- This role differs from other Content Programming positions in its focus on driving video content promotions for both Disney+ and Hulu, with a proven track record in growing diverse audiences.
- Compared to other streaming/SVOD roles, this position requires a strong background in content programming and people management, with a proven ability to drive engagement and growth across multiple platforms.
- Career path comparison: This role offers opportunities for professional growth and development within the Content Programming team and the broader DTC organization, with potential paths to leadership roles within the industry.
ASSUMPTION: This role is unique in its focus on driving video content promotions for both Disney+ and Hulu, and candidates should have a strong background in content programming and people management to be successful in this position.
📝 Sample Projects
- Developing and executing a comprehensive video promotion strategy for a high-profile title launch across Disney+ and Hulu, resulting in increased viewership and engagement.
- Collaborating with cross-functional teams to optimize the user experience and improve content discoverability through targeted promotions and merchandising.
- Analyzing campaign performance data to identify trends, make data-driven decisions, and refine promotional strategies to maximize engagement and growth.
ASSUMPTION: These sample projects demonstrate the candidate’s ability to develop and execute promotional strategies, collaborate with cross-functional teams, and analyze campaign performance data to drive engagement and growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Content Programming team, and how does this role fit into the broader DTC organization?
- How does the company support the professional development and growth of its employees, particularly in leadership roles?
- Can you provide an example of a time when the company successfully adapted to a significant change or challenge, and how did the team approach it?
- How does the company balance the need for data-driven decision-making with the need for quick turnaround times on campaign development and execution?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to address them?
ASSUMPTION: These interview questions are designed to help the candidate understand the team structure, company culture, and priorities for the role, as well as to assess their fit with the organization’s values and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your content programming and leadership background.
- Prepare examples of your content programming work and be ready to discuss your approach to strategy, audience development, and campaign execution during the interview process.
- Research Disney’s company culture and be prepared to discuss how your personal values align with the organization’s mission and values.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
