📌 Core Information
🔹 Job Title: Sr. Manager, Conversion Marketing
🔹 Company: ISACA
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: February 12, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing post-purchase cross-sell strategies to drive revenue growth
- Leveraging customer and career journey mapping to identify key touchpoints for cross-sell offers
- Collaborating cross-functionally with product, sales, customer success, and marketing teams
- Managing and optimizing data-driven campaigns to improve conversion rates and customer satisfaction
- Supervising and developing direct reports to drive ISACA’s success and their own career growth
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in post-purchase marketing to succeed.
📋 Key Responsibilities
✅ Lead the development of a comprehensive post-purchase cross-sell strategy that aligns with business objectives and drives incremental revenue
✅ Identify and capitalize on opportunities for cross-selling complementary products at key post-purchase stages
✅ Manage end-to-end strategy of cross-sell campaigns across digital channels
✅ Develop and maintain customer journey maps for key customer/member segments, focusing on post-purchase behaviors
✅ Utilize data analytics, customer insights, and purchase behavior to drive the creation of personalized, relevant cross-sell offers
✅ Measure and analyze key performance metrics to optimize campaign performance and continuously test and refine strategies
✅ Manage the budget and analyze and report on marketing campaigns, developing metrics and KPIs to measure success
✅ Hire, train, develop, and evaluate direct reports to ensure staff maintain and develop knowledge and skills necessary for success
ASSUMPTION: This role involves a high degree of collaboration, data-driven decision making, and strategic planning to achieve desired outcomes.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited university
Experience: 8-10 years of experience in marketing, with a focus on campaign execution and team management
Required Skills:
- Excellent verbal/written communication skills
- Excellent project management and organizational skills
- Comfort working in a team-oriented, consensus-driven environment
- Exceptional customer service skills
- Cultural sensitivity/awareness
- Proven computer skills including Word, Excel, and PowerPoint
- Ability to analyze data for marketing decision-making purposes
- Ability to excel in a rapidly changing environment
- Ability to handle a variety of responsibilities simultaneously and set priorities
- Ability to identify potential problems and proactively generate ideas for solutions
- Collaboration and team-building skills
Preferred Skills:
- Masters or B2C & B2B technology marketing experience
- Strong experience and proven success in messaging and positioning of product value and differentiation, creative development, and campaign execution to enterprise audiences
- Expertise in content writing and simplifying complex concepts into easily understood and value-driven messaging
- Project management skills and ability to manage multiple competing priorities in a dynamic and global environment
- Salesforce or other CRM experience
- Professional Association/volunteer engagement
- Global/international marketing
- Non-profit experience
ASSUMPTION: Candidates with a strong background in post-purchase marketing, data analysis, and team leadership will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in Marketing with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ISACA is a global professional association focused on IT governance, cybersecurity, and digital transformation. They serve over 185,000 members in 190 countries.
Company Size: ISACA has a global workforce of approximately 250 employees, providing a mid-sized company environment with opportunities for close collaboration and impact.
Founded: 1969, with a rich history in shaping the IT governance and cybersecurity landscape.
Company Description:
- ISACA champions the global workforce advancing trust in technology
- Offers resources tailored to every stage of members’ careers, helping them thrive in a rapidly changing digital landscape
- Expands IT and education career pathways through the ISACA Foundation
Company Specialties:
- IT governance
- Cybersecurity
- Risk management
- Data privacy
- Emerging tech
Company Website: www.isaca.org
ASSUMPTION: Working at ISACA offers opportunities to engage with a global community of IT professionals and contribute to shaping the future of the industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Vice President of Marketing and has supervisory responsibilities for direct reports.
Work Arrangement: Remote, with occasional travel (less than 5%) for meetings and events.
Growth Opportunities:
- Potential career progression to a Director or Vice President role within the Marketing department
- Broad exposure to various aspects of marketing, including strategy, campaign execution, and team leadership
- Opportunities to work on global initiatives and collaborate with diverse teams
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location specified.
Office Location(s): N/A (Remote)
Geographic Context:
- ISACA is a global organization with members in over 190 countries
- This role requires collaboration with teams and members worldwide
- Working remotely allows for a flexible work-life balance
Work Schedule: Full-time, with some flexibility for remote work
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from anywhere, while also requiring strong self-motivation and time management skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- Behavioral and situational interviews with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
- Background check and reference verification
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Team leadership and management
- Adaptability and problem-solving skills
- Cultural fit and alignment with ISACA's values
Application Tips:
- Highlight relevant marketing experience, particularly in post-purchase strategies and data-driven campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful cross-sell campaigns and data analysis projects
- Research ISACA's mission, values, and initiatives to demonstrate your enthusiasm and alignment with the organization
ATS Keywords: Conversion Marketing, Cross-Sell Strategy, Data Analytics, Customer Journey Mapping, Marketing Automation, Campaign Execution, Team Leadership
ASSUMPTION: The application process for this role is likely to be competitive, requiring a strong focus on relevant experience and skills, as well as a clear demonstration of alignment with ISACA's mission and values.
🛠️ Tools & Technologies
- Salesforce or other CRM platforms
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Inclusivity
- Excellence
- Stewardship
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform marketing strategies?
- Can you adapt to changing priorities and manage multiple projects simultaneously?
- Are you committed to continuous learning and staying up-to-date with industry trends?
ASSUMPTION: ISACA values candidates who are strong team players, data-driven, and committed to professional growth and development.
⚠️ Potential Challenges
- Managing a remote team and ensuring productivity and engagement
- Balancing strategic planning with day-to-day campaign execution
- Keeping up with the latest trends and best practices in marketing and data analysis
- Navigating a global organization with diverse teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on post-purchase strategies and customer retention
- ISACA's global presence and diverse membership require a strong understanding of international marketing and cultural sensitivity
- Career progression in this role may lead to broader marketing leadership or specialized expertise in customer retention and lifecycle management
ASSUMPTION: Understanding the unique aspects of this role and how it compares to other marketing positions is essential for candidates to assess their fit and expectations for career growth.
📝 Sample Projects
- Developing a comprehensive cross-sell strategy for ISACA's certification programs
- Analyzing customer data to identify opportunities for targeted, personalized cross-sell campaigns
- Managing a team to execute a global marketing campaign focused on customer retention and upselling
ASSUMPTION: These sample projects provide insight into the types of initiatives and responsibilities that candidates can expect in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into ISACA's overall marketing strategy, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ISACA support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does ISACA measure the success of its marketing campaigns, and how will my performance be evaluated?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in and understanding of the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ISACA careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in post-purchase strategies and data-driven campaigns
- Prepare examples of successful cross-sell campaigns and data analysis projects to discuss during the interview
- Research ISACA's mission, values, and initiatives to demonstrate your enthusiasm and alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
