📌 Core Information
🔹 Job Title: Senior Manager Customer Marketing, Flooring
🔹 Company: Shaw Industries Group, Inc.
🔹 Location: West Region (WA, OR, ID, MT, WY, CO, NM, AZ, CA, NV, UT) - Preferred: Southern CA - Orange County area
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with travel)
🚀 Job Overview
Key aspects of this role include:
- Strategic bridge between national brand initiatives and localized customer marketing execution
- Focus on digital marketing, ROI measurement, and cross-functional collaboration
- Tailoring and activating co-marketing plans to drive sales and elevate brand presence
- Managing budgets and co-op funds, continuously optimizing customer engagement
- Working closely with sales leaders and top-tier clients, particularly independent flooring dealers
ASSUMPTION: This role requires a high level of strategic thinking, adaptability, and strong communication skills to effectively bridge national brand initiatives with local customer marketing execution.
📋 Key Responsibilities
✅ Create and execute co-marketing plans that drive sales and enhance brand presence across Shaw Industries’ residential flooring portfolio
✅ Collaborate with sales leaders and independent flooring dealers to optimize customer engagement
✅ Measure the effectiveness of marketing initiatives and report results to internal stakeholders
✅ Manage co-op/BDF funds with customers to ensure effective use
✅ Continuously optimize the online consumer experience through trade partner websites and digital co-marketing campaigns
✅ Establish regular cadence of meetings with key customers’ marketing departments to plan, measure, and improve
✅ Fully support the marketing needs and requirements of key product launches across brands
✅ Travel within the United States is required, both within the West geography and to headquarters (Dalton, GA)
ASSUMPTION: This role involves a significant amount of travel and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Sales, Business Management, or similar relevant subject
Experience: 5+ years of experience in brand management, marketing, customer marketing, sales, channel management, or equivalent education and experience
Required Skills:
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management and analytical skills
- Action-oriented and responsive in a fast-paced environment
- Knowledge of digital marketing content and platforms and their measurement
Preferred Skills:
- Experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers
- Experience in the home renovation space, either with retail or manufacturing
ASSUMPTION: Candidates with experience in the home renovation industry or working directly with independent retailers will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience)
Benefits:
- Medical, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
Working Hours: 8-hour non-rotating shift, hours fall within the day, observed calendar, shift starts in the AM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries Group, Inc. is a leader in flooring and other surface solutions, operating in the Textile Manufacturing industry
Company Size: Shaw Industries has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth
Founded: Shaw Industries was founded in 1946 and is headquartered in Cartersville, Georgia
Company Description:
- Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces, and outdoor environments
- The company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs
- Shaw Industries is a wholly-owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide
Company Specialties:
- Sustainable Design
- Resilient Flooring
- LVT
- Carpet
- Flooring
- Custom Carpet
- Broadloom
- Hardwood
- Carpet Tile
- Modular Flooring
- PET Resilient
- Sheet
- Commercial Flooring
- and Commercial Design
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw Industries is a well-established company with a strong focus on sustainability and innovation in the flooring industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports to the VP, Customer Marketing
Work Arrangement: On-site with travel required
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- possibility to transition into a leadership role or move into a different department within the company
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Shaw Industries has multiple office locations across the United States, with a preference for this role to be based in the Southern CA - Orange County area
Office Location(s): Anaheim, CA; Irvine, CA; Los Angeles, CA; San Francisco, CA; Denver, CO; Portland, OR
Geographic Context:
- The West Region covers a large geographic area, requiring travel to various locations within the region and to headquarters in Dalton, GA
- Candidates should be comfortable with frequent travel and have access to a major airport for direct flights
- The preferred location in Southern CA - Orange County area offers a mix of urban and suburban living, with access to beaches, mountains, and cultural attractions
Work Schedule: 8-hour non-rotating shift, hours fall within the day, observed calendar, shift starts in the AM
ASSUMPTION: This role requires a high degree of flexibility and adaptability, as candidates may need to travel frequently and work with various teams across different time zones.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and potential team members
- Final interview with the VP, Customer Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and interpersonal skills
- Budget management and analytical skills
- Adaptability and flexibility in a fast-paced environment
- Knowledge of digital marketing content and platforms
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience working with independent retailers and digital marketing strategies
- Research Shaw Industries and the flooring industry to demonstrate your understanding of the company and its products
- Prepare questions to ask the interviewer about the company culture, team dynamics, and growth opportunities
ATS Keywords: Customer Marketing, Brand Management, Digital Marketing, ROI Measurement, Trade Marketing, Co-Marketing, Independent Retailers, Flooring Industry, Shaw Industries
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, communication skills, and relevant industry experience in their application materials and interviews.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Collaboration and teamwork
- Innovation and continuous improvement
- Integrity and accountability
Work Style:
- Fast-paced and dynamic environment
- Strong focus on cross-functional collaboration
- Results-driven and action-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you adapt quickly to changing priorities and market demands?
- Are you comfortable working with independent retailers and collaborating with cross-functional teams to create and execute marketing plans?
- Do you have strong communication and interpersonal skills, and can you effectively present complex ideas to various stakeholders?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, dynamic environment and have strong communication skills will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders simultaneously
- Balancing national brand initiatives with localized customer marketing execution
- Optimizing customer engagement and measuring ROI across diverse channels and customer segments
- Frequent travel and time zone differences when working with remote teams
ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to changing market demands, and work effectively with remote teams.
📈 Similar Roles Comparison
- This role is unique in its focus on the flooring industry and independent retailers, but shares similarities with other Senior Manager roles in Marketing, such as:
- Senior Manager, Brand Marketing - Responsible for developing and executing marketing strategies to drive brand awareness and engagement across various channels
- Senior Manager, Digital Marketing - Focuses on developing and implementing digital marketing strategies to increase online presence, engagement, and conversions
- Senior Manager, Customer Marketing - Works closely with customers to create and execute marketing plans that drive sales and enhance brand presence, similar to this role but may not be industry-specific
ASSUMPTION: While this role shares similarities with other Senior Manager roles in Marketing, its focus on the flooring industry and independent retailers sets it apart.
📝 Sample Projects
- Developing and executing a co-marketing plan for a new product launch with an independent flooring dealer, including advertising, promotional assets, and digital marketing tactics
- Optimizing the online consumer experience for a trade partner website, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns
- Conducting a market analysis and competitive landscape assessment to inform marketing strategy and identify opportunities for growth
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the role, as well as the importance of collaboration with cross-functional teams and external partners.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Customer Marketing department and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees, particularly in the Marketing department?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company collaborate with independent flooring dealers, and what are the key challenges and opportunities in this partnership?
- What is the company's approach to digital marketing, and how does this role contribute to its overall digital strategy?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your experience working with independent retailers and digital marketing strategies
- Prepare for your interview by researching Shaw Industries and the flooring industry, and developing questions to ask the interviewer about the company culture, team dynamics, and growth opportunities
- If selected, be prepared to provide examples of your marketing strategies, campaigns, and results, as well as your ability to work effectively with cross-functional teams and external partners
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
