📌 Core Information
🔹 Job Title: Senior Manager - Customer Marketing, Flooring
🔹 Company: Shaw Industries
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (preferably Chicago area, but open to other major airports in the Midwest region)
🚀 Job Overview
Key aspects of this role include:
- Strategic bridge between national brand initiatives and localized customer marketing execution
- Tailoring and activating co-marketing plans to drive sales and elevate brand presence
- Managing budgets and co-op funds, continuously optimizing customer engagement across diverse channels
- Collaborating with sales leaders and top-tier clients, particularly independent flooring dealers
- Focus on digital marketing, ROI measurement, and cross-functional collaboration
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and digital marketing expertise to translate national strategies into impactful regional programs.
📋 Key Responsibilities
✅ Works with independent retail and local builder partners to create best-in-class consumer experiences, driving sales and increasing brand desirability
✅ Executes strategy across all Shaw brands and customer groups, delivering consistent brand experiences through effective co-marketing plans, advertising, and promotional assets
✅ Develops and executes specific customer annual co-marketing plans, supporting creative, budgets, and advertising plans focused on digital marketing tactics
✅ Measures and evaluates ROI through sales and promotion effectiveness, managing and tracking annual marketing spend and effectiveness of spend by customer
✅ Manages co-op/BDF funds with customers to ensure effective use
✅ Optimizes online consumer experience through trade partner websites, including website content management processes, online product demo strategies, and digital co-marketing campaigns
✅ Establishes regular cadence of meetings with key customers’ marketing departments to plan, measure, and continuously improve
✅ Fully supports the marketing needs and requirements of key product launches across brands
✅ Travels within the United States, both within the East geography (primarily) and to headquarters (Dalton, GA)
ASSUMPTION: This role involves a significant amount of travel, with a focus on the East geography, and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Sales, Business Management, or similar relevant subject
Experience: 5+ years of experience in brand management, marketing, customer/trade marketing, sales, channel management, or equivalent education and experience
Required Skills:
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management and analytical skills
- Must be action-oriented and responsive in a very fast-paced environment
- Knowledge of digital marketing content and platforms and their measurement
Preferred Skills:
- Experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers
- Experience in the home renovation space, either with retail or manufacturing
ASSUMPTION: While not explicitly required, experience in the home renovation industry or working with independent retailers would be highly beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the Chicago area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
- Tuition reimbursement and professional development opportunities
Working Hours: 8-hour non-rotating shift, hours fall to in punch day, Observed Calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Chicago area. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries is a leading provider of flooring and surface solutions for residential, commercial, and outdoor environments, operating within the construction industry.
Company Size: Shaw Industries has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Shaw Industries was founded in 1967 and is a wholly-owned subsidiary of Berkshire Hathaway, Inc.
Company Description:
- Shaw Industries offers a wide range of flooring products, including carpet, hardwood, laminate, vinyl, tile, stone, and turf, catering to residential, commercial, and outdoor environments.
- The company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs.
- Shaw Industries is headquartered in Dalton, Georgia, with operations and sales offices worldwide.
Company Specialties:
- Flooring and surface solutions
- Brand management
- Marketing and sales
- Customer and trade marketing
Company Website: shawfloors.com
ASSUMPTION: Shaw Industries' extensive product portfolio and global presence provide applicants with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior management position, requiring a high level of strategic thinking, leadership, and decision-making.
Reporting Structure: The Senior Manager - Customer Marketing, Flooring reports directly to the VP, Customer Marketing.
Work Arrangement: This role is hybrid, with a preference for the candidate to be based in the Chicago area but open to other major airports in the Midwest region. Travel within the United States is required, both within the East geography (primarily) and to headquarters (Dalton, GA).
Growth Opportunities:
- Potential to expand responsibilities and influence across Shaw Industries' diverse product portfolio and customer segments
- Opportunities to develop leadership skills and advance within the marketing organization
- Chance to gain experience working with a wide range of customers, from independent retailers to large-scale commercial clients
ASSUMPTION: This role offers significant growth potential, with opportunities to expand responsibilities, develop leadership skills, and gain experience working with diverse customers and stakeholders.
🌍 Location & Work Environment
Office Type: Shaw Industries' Chicago office is a professional, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): 616 E Walnut Ave, Dalton, GA 30721 (headquarters), with a preference for the candidate to be based in the Chicago area but open to other major airports in the Midwest region
Geographic Context:
- The Chicago area offers a vibrant, multicultural environment with numerous amenities, including world-class dining, entertainment, and cultural attractions.
- The Midwest region provides easy access to major transportation hubs, enabling convenient travel for business purposes.
- The region is home to a diverse range of industries, providing ample opportunities for networking and professional growth.
Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling to in punch day, following an Observed Calendar, with the shift starting in the AM.
ASSUMPTION: The Chicago area offers a dynamic, multicultural work environment with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other stakeholders
- Final interview with the VP, Customer Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Digital marketing expertise and ROI measurement
- Budget management and analytical skills
- Customer orientation and understanding of the home renovation industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in brand management, marketing, customer/trade marketing, sales, channel management, or equivalent education and experience.
- Prepare examples of your ability to create and execute strategic co-marketing plans, measure ROI, and manage budgets.
- Demonstrate your understanding of the home renovation industry and Shaw Industries' product portfolio.
ATS Keywords: Brand Management, Marketing, Customer/Trade Marketing, Sales, Channel Management, Digital Marketing, ROI Measurement, Budget Management, Strategic Planning, Co-Marketing, Home Renovation, Independent Retailers
ASSUMPTION: Shaw Industries' hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and digital marketing expertise, with a focus on their ability to create and execute effective co-marketing plans.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Adobe Analytics)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Shaw Industries uses industry-standard tools and technologies to support its marketing and sales efforts, with a focus on digital marketing, analytics, and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Growth-minded
- People-centered
- Collaborative
- Innovative
Work Style:
- Strategic and forward-thinking
- Cross-functional and collaborative
- Data-driven and analytical
- Action-oriented and responsive
- Adaptable and flexible
Self-Assessment Questions:
- How do you align with Shaw Industries' customer-focused and growth-minded values?
- How comfortable are you working in a fast-paced, collaborative environment with diverse stakeholders?
- How do your personal work style and preferences fit with Shaw Industries' innovative and adaptable culture?
ASSUMPTION: Shaw Industries values a customer-focused, growth-minded, and collaborative work environment, with a strong emphasis on strategic thinking, cross-functional collaboration, and data-driven decision-making.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders, including sales leaders, customers, and internal teams
- Balancing national brand initiatives with localized customer marketing execution
- Measuring and optimizing ROI for digital marketing campaigns and co-marketing plans
- Travel requirements, with a focus on the East geography and occasional trips to headquarters (Dalton, GA)
- Keeping up with industry trends and best practices in digital marketing and customer/trade marketing
ASSUMPTION: This role presents unique challenges, including balancing national brand initiatives with localized marketing execution, measuring and optimizing ROI, and managing multiple priorities and stakeholders.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses on the Midwest region and requires a hybrid work arrangement, with a preference for the candidate to be based in the Chicago area but open to other major airports in the Midwest region.
- Industry-specific context: The home renovation industry is competitive and dynamic, with a strong focus on digital marketing and customer experience.
- Career path comparison: This role offers significant growth potential, with opportunities to expand responsibilities, develop leadership skills, and advance within the marketing organization.
ASSUMPTION: This role is unique in its focus on the Midwest region and hybrid work arrangement, with significant growth potential and opportunities for career advancement within the marketing organization.
📝 Sample Projects
- Developing and executing a strategic co-marketing plan for an independent flooring dealer, including detailed budgets, advertising plans, and digital marketing tactics
- Measuring and optimizing the ROI of a digital marketing campaign for a Shaw brand, using analytics tools and reporting to identify areas for improvement
- Managing co-op/BDF funds with a customer to ensure effective use, tracking annual marketing spend and effectiveness of spend by customer
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the Senior Manager - Customer Marketing, Flooring role, with a focus on digital marketing, ROI measurement, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and process for product launches across Shaw's brands?
- How does Shaw Industries support the marketing needs and requirements of key product launches?
- What is the company culture like, and how does it foster collaboration and innovation?
- What opportunities are there for growth and advancement within the marketing organization?
- How does Shaw Industries approach work-life balance, particularly for hybrid roles with travel requirements?
ASSUMPTION: These key questions help applicants understand the role's responsibilities, the company culture, and growth opportunities, ensuring a strong fit with their career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, particularly in brand management, marketing, customer/trade marketing, sales, channel management, or equivalent education and experience.
- Prepare examples of your ability to create and execute strategic co-marketing plans, measure ROI, and manage budgets.
- Demonstrate your understanding of the home renovation industry and Shaw Industries' product portfolio.
- Follow up with Shaw Industries' HR department one week after submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
