📌 Core Information
🔹 Job Title: Senior Manager Customer Marketing, Flooring
🔹 Company: Shaw
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (preferably Chicago area, but open to other Midwest cities near major airports)
🚀 Job Overview
Key aspects of this role include:
- Serving as a strategic bridge between national brand initiatives and localized customer marketing execution
- Partnering closely with sales leaders and top-tier clients to tailor and activate co-marketing plans
- Driving sales, elevating brand presence, and delivering exceptional consumer experiences
- Focusing on digital marketing, ROI measurement, and cross-functional collaboration
- Translating national strategies into impactful regional programs and managing budgets
ASSUMPTION: This role requires a high degree of strategic thinking, cross-functional collaboration, and digital marketing expertise to succeed.
📋 Key Responsibilities
✅ Create and execute co-marketing plans that drive sales and enhance brand presence across Shaw's residential flooring portfolio
✅ Collaborate with sales leaders and clients to optimize customer engagement and measure the effectiveness of marketing initiatives
✅ Manage co-op/BDF funds with customers to ensure effective use
✅ Continuously optimize the online consumer experience through trade partner websites and digital co-marketing campaigns
✅ Establish regular cadence of meetings with key customers' marketing departments to plan, measure, and improve
✅ Support the marketing needs and requirements of key product launches across brands
✅ Travel within the United States, both within the East geography and to headquarters (Dalton, GA)
ASSUMPTION: This role involves frequent travel and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Sales, Business Management, or a related field
Experience: 5+ years of experience in brand management, marketing, customer/trade marketing, sales, channel management, or equivalent education and experience
Required Skills:
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management and analytical skills
- Must be action-oriented and responsive in a fast-paced environment
- Knowledge of digital marketing content and platforms and their measurement
Preferred Skills:
- Experience working directly with sales and customers to create and execute marketing plans, especially with independent retailers
- Experience in the home renovation space, either with retail or manufacturing
ASSUMPTION: Candidates with experience in independent retail or home renovation will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in Marketing with 5-10 years of experience in the Chicago area)
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
Working Hours: 8-hour non-rotating shift, hours fall to in punch day, observed calendar, shift starts AM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw is a leading provider of flooring and surface solutions for residential, commercial, and outdoor environments. They operate in a competitive market with a focus on innovation, operational excellence, and customer-centricity.
Company Size: Shaw is a mid-sized company with 501-1,000 employees, offering a collaborative and growth-minded work environment.
Founded: Shaw was founded in 1946 and is a wholly-owned subsidiary of Berkshire Hathaway, Inc.
Company Description:
- Shaw focuses on design, innovation, and operational excellence to meet diverse market needs
- They offer a wide range of brands, including Anderson Tuftex, COREtec, Shaw Floors, Patcraft, and more
- Shaw takes a people-centered, customer-focused approach to create differentiated customer experiences
Company Specialties:
- Residential and commercial flooring solutions
- Sustainable design and manufacturing
- Custom carpet and hardwood products
- Commercial design services
Company Website: http://www.shawcontract.com
ASSUMPTION: Shaw's focus on innovation and customer-centricity creates opportunities for growth and professional development within the company.
📊 Role Analysis
Career Level: This role is a senior management position, offering opportunities for strategic decision-making and leadership.
Reporting Structure: The Senior Manager Customer Marketing, Flooring reports directly to the VP, Customer Marketing.
Work Arrangement: This is a hybrid role, with a preference for the candidate to be based in the Chicago area but open to other Midwest cities near major airports.
Growth Opportunities:
- Potential to expand the role's impact and influence within Shaw's marketing organization
- Opportunities to work on high-visibility projects and collaborate with cross-functional teams
- Possibility to advance to a director-level role in the future
ASSUMPTION: Success in this role may lead to increased responsibilities and career growth opportunities within Shaw's marketing department.
🌍 Location & Work Environment
Office Type: Shaw's headquarters is located in Dalton, Georgia, with a preference for this role to be based in the Chicago area.
Office Location(s): Shaw's offices are located in various cities across the United States, with a focus on the Midwest region for this role.
Geographic Context:
- The Midwest region offers a diverse range of independent retail and builder partners for Shaw to engage with
- Chicago provides access to a large market with numerous opportunities for collaboration and growth
- The Midwest region's cities are connected by major airports, facilitating travel for this hybrid role
Work Schedule: This role follows an 8-hour non-rotating shift, with hours falling to in punch day and an observed calendar, starting in the AM.
ASSUMPTION: The hybrid work arrangement and travel requirements may appeal to candidates seeking a balance between office and remote work, as well as those comfortable with frequent travel.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other stakeholders
- Final interview with the VP, Customer Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Digital marketing expertise and analytical skills
- Cultural fit and alignment with Shaw's values
Application Tips:
- Highlight relevant experience and achievements in marketing, sales, or related fields
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful co-marketing campaigns or digital marketing initiatives you've led
- Research Shaw's company culture and values to demonstrate your fit and enthusiasm for the role
ATS Keywords: Marketing, Sales, Brand Management, Customer Marketing, Digital Marketing, Budget Management, Analytical Skills, Collaboration, Communication, Interpersonal Skills, Presentation Skills, Trade Marketing, ROI Measurement, Customer Engagement, Strategic Planning, Relationship Building
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their skills and experiences in the areas outlined above.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role, as they are commonly used in marketing departments and for cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Shaw prioritizes understanding and meeting the needs of its customers
- Innovation: Shaw encourages creativity and continuous improvement in its products and processes
- Integrity: Shaw upholds high ethical standards and operates with transparency and honesty
Work Style:
- Collaborative: Shaw values teamwork and cross-functional collaboration
- Adaptable: Shaw requires employees to be flexible and responsive to change
- Results-driven: Shaw focuses on delivering results and achieving its goals
Self-Assessment Questions:
- How do you demonstrate customer-centricity in your work, and how would you apply this to Shaw's customers?
- Can you provide an example of a time when you had to adapt to significant changes in a project or role, and how did you handle it?
- How do you prioritize and manage multiple projects and stakeholders to deliver results?
ASSUMPTION: Candidates who align with Shaw's values and work style will be more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced environment
- Balancing national brand initiatives with localized customer marketing execution
- Measuring and optimizing the effectiveness of marketing initiatives and co-op funds
- Frequent travel requirements
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a strategic mindset to navigate these challenges effectively.
📈 Similar Roles Comparison
- This role differs from other marketing manager positions in its focus on customer shopper marketing and collaboration with independent retail and builder partners
- Shaw's industry-specific context requires an understanding of the home renovation space and its unique dynamics
- Career path comparison: This role offers opportunities for growth into director-level positions within Shaw's marketing department
ASSUMPTION: Candidates with experience in independent retail or home renovation marketing will find this role's focus and context particularly relevant and appealing.
📝 Sample Projects
- Developing and executing a co-marketing plan for a new product launch with a key independent retail partner
- Optimizing the online consumer experience for a trade partner's website through content management processes and digital co-marketing campaigns
- Measuring and evaluating the ROI of trade marketing initiatives and making data-driven recommendations for improvement
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging co-marketing campaign you've led, and how you overcame any obstacles you faced?
- How do you approach collaborating with independent retail and builder partners to create tailored marketing plans that drive sales and enhance brand presence?
- What steps do you take to ensure the effective use of co-op/BDF funds with customers, and how do you measure their impact?
- How do you balance national brand initiatives with localized customer marketing execution, and what strategies do you use to ensure alignment and effectiveness?
- What opportunities exist for growth and professional development within Shaw's marketing department, and how does this role contribute to those opportunities?
ASSUMPTION: Asking these questions demonstrates your interest in the role's responsibilities, Shaw's company culture, and your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experiences in marketing, sales, or related fields, with a focus on digital marketing, budget management, and cross-functional collaboration
- Prepare examples of successful co-marketing campaigns or digital marketing initiatives you've led, and be ready to discuss them during your interviews
- Research Shaw's company culture and values to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
